
Salty things are delicious on ice cream…but no one ever said anything about stinky things.
Meiji Essel Super Cup could be Japan’s most popular ice cream brand. It’s available at every supermarket and convenience store, costs about 100 yen (US$0.89) per cup, and comes in a myriad of yummy flavors, in a perfect portion size.
The Super Cup ice creams are delightful on their own, but the product’s official website also has a nice selection of ideas about what to pair their ice cream with. One of our Japanese language reporters, Anji, happened to be browsing this selection when she came across a strange suggestion: topping the Super Vanilla flavor with natto, the stinky fermented soybeans typically eaten with a Japanese breakfast.
Now, it sounds weird, and we were equally skeptical about the natto on pudding craze that went viral on the Japanese Internet last year, but that turned out to be fairly tasty. “How different could it be on ice cream?”Anji thought, “And besides, if the manufacturer recommends it, it must be pretty good!” She decided to give it a try.
The “recipe”, if you can even call it that, is really simple; all you need is one Super Cup Super Vanilla, one package of natto, and the sauce that comes with the natto.
To prepare the recipe, simply pour the sauce over the natto, mix well, and pour the whole thing (or a desired amount) over your ice cream.
▼ It looks…kind of good? I mean, if you didn’t know it was natto, you might think it was a peanut sauce or something…
Anji is someone who likes natto, so she wasn’t going into this worried about the flavor of the natto. Of course, she likes vanilla ice cream too. However, just because you like two things doesn’t mean they should be combined together. That is what Anji was thinking as she apprehensively dipped a spoon into her bowl and brought it up to her mouth…
…but to her surprise, it actually wasn’t that weird! The sweet and spicy flavor of the sauce actually melded well with the vanilla ice cream, and it almost tasted like mitarashi dango, a popular Japanese sweet. The vanilla ice cream also overpowers most of the natto flavor, so you don’t get much of it with any one bite. Anji guessed that, since the natto flavor is so faint, even people who don’t like it would be fine eating this.
And yet, Anji said that, if given the option, she would not choose to eat it again. It wasn’t bad, but it also wasn’t “delicious” either. In particular, she really couldn’t understand why Meiji’s website would specifically recommend this pairing, especially when most of their other recommendations were ordinary toppings, like coffee or red bean paste. Anji could sort of see the appeal, since it’s kind of fun to have sticky ice cream, and it’s kind of fun to eat natto that is nice and cold, since it’s normally eaten at room temperature.
But that was about the extent of what was interesting about it. In the end, there was nothing really special about the combination of natto and vanilla ice cream. If the appeal was about the sweet and salty flavor, then why not just add the sauce to ice cream and leave it at that? Or just skip the natto altogether, and pour some soy sauce over vanilla ice cream?
Give it a try if you’re interested, she says, but if you want a truly delicious, unorthodox ice cream topping, try bonito fish flakes. It sounds weird, but we promise, you won’t be disappointed!
Images © SoraNews24
[ Read in Japanese ]




Japanese survey reveals the top 10 most popular ice creams in Japan
Fermented soybean shaved ice pushes the envelope of summertime sweets
Japan’s 10 weirdest ice cream flavors
Sake and Japanese convenience store ice cream go great together, but there’s an even better combo
10 awesome ice cream and popsicle brands to try when you’re in Japan
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
This is how Japan’s train-cleaning crews clean the Shinkansen in only seven minutes
Taste-testing Japan’s real-world Dragon Balls and Senzu Beans at Marugame Seimen
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Is Starbucks Japan’s new Hinamatsuri Girls’ Day Frappuccino suitable for adults?
Fill Your Sandwich with Potato Salad or Shrimp at Subway in Japan【You, Me, And A Tanuki】
Family Mart makes new anti-food-waste stickers, free for other stores and restaurants to use too
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Sakura Festival in Chiyoda mixes illuminations, boats, music, and Rilakkuma in the heart of Tokyo
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Experiment: Can you make good matcha lattes by melting green tea ice cream?【SoraKitchen】
Ice cream in fried tofu? Taste-testing ice cream inari, a substitute for ice cream cones【Taste test】
We try a new natto coffee ice cream that took 17 months to perfect
Toast with fermented soybeans and honey may not be good-looking, but it is good eating
That time we were either genius or insane to eat natto with Yukimi Daifuku per official advice
We go looking for the best natto (fermented soybeans) in all of Japan【Taste test】
We spice up our fermented soybeans with curry powder flavored natto【Taste Test】
Turn a cheap ice cream into a luxury dessert with katsuobushi bonito fish flakes
Here are Japan’s favorite ice creams from last month! Vanilla wins by a mile…
We try a method for making ice cream that doesn’t require a freezer【SoraKitchen】
Putting Japanese soy sauce on ice cream: Just crazy enough to work? 【Taste test】
Häagen-Dazs Japan’s delicious mochi ice cream makes a comeback this fall
How do other flavors of ice cream rice compare to Meiji’s matcha ice cream rice recipe?
This French toast recipe that uses ice cream will knock your pajamas off【SoraKitchen】
Want to enjoy the health benefits of natto without the smell? Try this natto and ice cream recipe!