Public broadcaster NHK chose a strange way to show the “waist-deep snow” of this hot spring town in northern Japan.
With December here, the weather is getting chilly in the Tokyo area, with overnight lows this week just slightly above freezing temperature. Still, the weather near Japan’s capital is comparatively balmy when measured against the country’s northern prefectures, which are already seeing regular snowfall.
Take, for instance, Aomori, located at the northern tip of Japan’s main island of Honshu. On December 9, the hot spring community of Sukayu (part of Aomori City) was blanketed in snow. But the freshly fallen powder wasn’t the only eye-catching part of the winter landscape, though, as local resident and Japanese Twitter user @koichinamini peeked outside and saw a news crew dispatched by public broadcaster NHK doing something very strange.
酸ヶ湯に公共放送の取材クルー来てて、雪に埋まって何してんのやと思って見てたけど、夕方のニュース見たら
— なみー (@koichinamini) December 9, 2018
「ご覧ください、私の腰の高さまで雪が積もってます( ー`дー´)キリッ」だってwww pic.twitter.com/uzhKNRzguF
As shown in the top left photo of her tweet, the NHK crew’s cameraman and support staff were standing on the snow-covered, but easily navigable, street. However, the in-front-of-the-camera reporter had purposely hopped right into a snowbank on the side of the road.
“’What the heck are they doing?’, I wondered,” tweeted @koichinamini. She got her answer later that day when she was watching the nightly news on TV and saw the scene from the camera’s perspective (shown in the bottom two photos), which makes it look like the entire town is covered in snow as deep as the exact spot where the reporter is standing. “As you can see,” the reporter told his television audience, “so much snow has piled up that it’s as high as my waist.”
Granted, it’s not an exaggeration to say that there was a lot of snow in Sukayu. Still, the way the NHK crew chose to present the situation had more than a few people online laughing at the TV trickery.
“That looks like fun,”
“My trust in TV news has dropped to sub-zero.”
“That first photo is just surreal.”
“If they’re going to do that, the reporter might as well kneel down to make the snow look higher.”
“I get that they’re trying to make it easy for people to understand, visually, how much snow there is, but this is kind of misleading.”
A number of more lenient commenters were willing to cut the reporter some slack, since, at least in the spot he choose to stand, the snow really was that deep. It’s also true that the spot in which the cameraman is standing has had its snow cleared away so that people and cars can get through, meaning the rest of the crew is positioned in a spot with less snow than the town actually received.
Then again, some of the snow that was cleared off the road most likely got pushed into the very snowbank the reporter is standing in, meaning the snow there is higher than in places where it piled up naturally, which would mean it’s still an exaggeration, to an extent.
However, it perhaps becomes a little easier to forgive the NHK crew when you see that a local Aomori news crew sent their own reporter to Sukayu as well. Rather than filming in the center of town, the local team went out into the fields, and obtained more legitimate images of waist-deep snow.
今日は青森朝日放送で酸ヶ湯やってたけど、こっちはわざわざ観測点まで入っていって腰まで埋まってるからNHKより体張ってた。 pic.twitter.com/VQX6uz8ThB
— なみー (@koichinamini) December 10, 2018
That looks like a long walk back to the warmth of the news van, so you can sort of see why the NHK crew was tempted to fudge the visuals to deliver the message “It’s really cold in Aomori.”
Source: Twitter/@koichinamini via Jin

Japan’s suicides fall to lowest recorded number ever, but one demographic hits all-time high
Japanese man gets drunk and falls asleep on Tokyo streets, then gets robbed by foreign national
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Sweet Tokyo food souvenir Tokyo Banana teams up with Kyoto matcha maker for brand new cake
Japan’s suicides fall to lowest recorded number ever, but one demographic hits all-time high
Japanese man gets drunk and falls asleep on Tokyo streets, then gets robbed by foreign national
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Sweet Tokyo food souvenir Tokyo Banana teams up with Kyoto matcha maker for brand new cake
Tokyo IT firm is looking for “Beer Interns” who’re willing to drink while on the job
New interactive Pokémon attraction coming to Universal Studios Japan
New smartphone game turns car models into anime girls with model-worthy looks
7-Eleven Japan’s latest spicy curry promises to take our voice away, but does it deliver?
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
East Japan’s 10 most magical winter scenery experiences, as chosen by travelers
Studio Ghibli adds new Kiki’s Delivery Service notebook and ceramic cake case to stores in Japan
Japanese young women reveal their top dealbreakers in a man【Survey】
If you haven’t tried an antenna shop in Japan, you’re missing out
Studio Ghibli releases Spirited Away bags in Japan, based on a mysterious festival
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Tokyo IT firm is looking for “Beer Interns” who’re willing to drink while on the job
New interactive Pokémon attraction coming to Universal Studios Japan
New smartphone game turns car models into anime girls with model-worthy looks
7-Eleven Japan’s latest spicy curry promises to take our voice away, but does it deliver?
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Anime Industry Report shows overseas anime market is bigger than Japanese one, but is this a cultural tipping point?
And now, we eat a bear paw we bought in Japan’s Chiba Prefecture【Taste test】
You can now buy replica JR train containers to sleep, hang out, or do whatever you want in【Pics】
We taste the Adult Cream Pie from McDonald’s Japan
Umamusume anime cosplayers make news in U.S. for their pro football fandom【Video】
Japan is in the grip of sticker fever and no one is safe, including us
If you haven’t tried an antenna shop in Japan, you’re missing out
Leave a Reply