Public broadcaster NHK chose a strange way to show the “waist-deep snow” of this hot spring town in northern Japan.
With December here, the weather is getting chilly in the Tokyo area, with overnight lows this week just slightly above freezing temperature. Still, the weather near Japan’s capital is comparatively balmy when measured against the country’s northern prefectures, which are already seeing regular snowfall.
Take, for instance, Aomori, located at the northern tip of Japan’s main island of Honshu. On December 9, the hot spring community of Sukayu (part of Aomori City) was blanketed in snow. But the freshly fallen powder wasn’t the only eye-catching part of the winter landscape, though, as local resident and Japanese Twitter user @koichinamini peeked outside and saw a news crew dispatched by public broadcaster NHK doing something very strange.
酸ヶ湯に公共放送の取材クルー来てて、雪に埋まって何してんのやと思って見てたけど、夕方のニュース見たら
— なみー (@koichinamini) December 9, 2018
「ご覧ください、私の腰の高さまで雪が積もってます( ー`дー´)キリッ」だってwww pic.twitter.com/uzhKNRzguF
As shown in the top left photo of her tweet, the NHK crew’s cameraman and support staff were standing on the snow-covered, but easily navigable, street. However, the in-front-of-the-camera reporter had purposely hopped right into a snowbank on the side of the road.
“’What the heck are they doing?’, I wondered,” tweeted @koichinamini. She got her answer later that day when she was watching the nightly news on TV and saw the scene from the camera’s perspective (shown in the bottom two photos), which makes it look like the entire town is covered in snow as deep as the exact spot where the reporter is standing. “As you can see,” the reporter told his television audience, “so much snow has piled up that it’s as high as my waist.”
Granted, it’s not an exaggeration to say that there was a lot of snow in Sukayu. Still, the way the NHK crew chose to present the situation had more than a few people online laughing at the TV trickery.
“That looks like fun,”
“My trust in TV news has dropped to sub-zero.”
“That first photo is just surreal.”
“If they’re going to do that, the reporter might as well kneel down to make the snow look higher.”
“I get that they’re trying to make it easy for people to understand, visually, how much snow there is, but this is kind of misleading.”
A number of more lenient commenters were willing to cut the reporter some slack, since, at least in the spot he choose to stand, the snow really was that deep. It’s also true that the spot in which the cameraman is standing has had its snow cleared away so that people and cars can get through, meaning the rest of the crew is positioned in a spot with less snow than the town actually received.
Then again, some of the snow that was cleared off the road most likely got pushed into the very snowbank the reporter is standing in, meaning the snow there is higher than in places where it piled up naturally, which would mean it’s still an exaggeration, to an extent.
However, it perhaps becomes a little easier to forgive the NHK crew when you see that a local Aomori news crew sent their own reporter to Sukayu as well. Rather than filming in the center of town, the local team went out into the fields, and obtained more legitimate images of waist-deep snow.
今日は青森朝日放送で酸ヶ湯やってたけど、こっちはわざわざ観測点まで入っていって腰まで埋まってるからNHKより体張ってた。 pic.twitter.com/VQX6uz8ThB
— なみー (@koichinamini) December 10, 2018
That looks like a long walk back to the warmth of the news van, so you can sort of see why the NHK crew was tempted to fudge the visuals to deliver the message “It’s really cold in Aomori.”
Source: Twitter/@koichinamini via Jin

566 million yen in gold bars donated to Japanese city’s water bureau
How to make curry in a rice cooker with zero prep work and no water[Recipe]
Japan just had its first same-month foreign tourist decrease in four years
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
A faster, easier way to make cake: Use a rice cooker【SoraKitchen】
566 million yen in gold bars donated to Japanese city’s water bureau
How to make curry in a rice cooker with zero prep work and no water[Recipe]
Japan just had its first same-month foreign tourist decrease in four years
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
A faster, easier way to make cake: Use a rice cooker【SoraKitchen】
How to make amazing sweet apple pancakes using a rice cooker 【RocketKitchen】
Kaki gohan – A super-easy, super-tasty rice cooker treat to make this autumn【Recipe】
Permanent Sailor Moon stage show theater announced for Tokyo
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
What does “Konnichiwa” really mean? Understanding Japanese greetings
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Poop is in full bloom at the Unko Museums for cherry blossom season
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
How to make amazing sweet apple pancakes using a rice cooker 【RocketKitchen】
Kaki gohan – A super-easy, super-tasty rice cooker treat to make this autumn【Recipe】
Permanent Sailor Moon stage show theater announced for Tokyo
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
What does “Konnichiwa” really mean? Understanding Japanese greetings
A lesson in doujinshi convention manners from our resident doujin artist
Rice cooker recipe: 7-Eleven Japan’s Miso Mackerel Butter Rice is as tasty as it is easy
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Kyoto hiking – Recreating a Touken Ranbu sword boy expedition in real life【Photos】
Crazy-cheap Tokyo lunch: All-you-can-eat curry rice for 220 yen (US$1.40)!
Does a denim kimono look or feel good? Our kimono neophyte reporter finds out【Photos】
Ultimate lazy sukiyaki – Can you make the king of Japanese hot pots in a rice cooker?【Taste test】
How to wear Japanese geta the correct way and avoid blisters at the summer festival
The 10 most annoying things foreign tourists do on Japanese trains, according to locals