
The shop is now hiring as well, with salary increases for ugly applicants.
Themed bars and restaurants are some of Japan’s specialties. Whether it’s a permanent installation like the virtual reality restaurant themed on flying first class, or a temporary pop-up cafe like last year’s Very Hungry Caterpillar cafe, Japanese businesses do it right by putting their all into making the food, the decorations, the staff, and even the technology fit the theme.
While most of the themes incorporated are usually of some popular franchise like Pokémon or something else at least cute or cool, some shops go in somewhat of a different direction, like this bar spotted by Twitter user and pro-wrestler SHAKA (@official_shaka), which seems to base its theme on…ugliness, of all things.
SHAKA found this bar in Miyazaki Prefecture on the island of Kyushu, west of Tokyo, which is named “Dosukoi“. What caught SHAKA’s eye was the crudely handwritten sign outside that said, “Currently Mass Recruiting Girls”, which goes on to specify that girls considered “ugly” are much more highly sought after.
https://twitter.com/official_shaka/status/1080431324433768448“Now Mass Recruiting Girls
1. Fat girls get an increased hourly wage
2. Ugly fat girls get even more
3. Super fugly girls get a lot more
4. Goblin girls will get twice the hourly wage
5. Girls whose faces look like they’ve been dug out of the dump get four times the hourly wage
6. Girls that look like they have some poop on their face will get whatever they want”
SHAKA found this poster so amusing that he tweeted about it, and his picture soon went viral. But it turns out that Miyazaki-based netizens were familiar with the bar, which actually appears to be a snack bar, a locally-owned bar where customers can drink for cheap, sing karaoke, and have pretty girls flirt with them (or in this case, ugly girls, apparently). In fact, locals had also seen numerous other amusing posters outside the establishment as well.
ココですね…( 'ཫ' ) pic.twitter.com/3glIoQJbdQ
— na-ruya-ma (@nyaru299) January 4, 2019
In the first picture of the above tweet, the sign on the right says, “Even though all the girls working here are super fugly, they’re all wearing mini-skirts,” and the sign on the left talks about the results of the “Asian Arm Wrestling Tournament”, which was apparently conducted in this bar. In the second picture, the sign on the wall of the stairwell says, “This is a really uninteresting shop. There’s no point in coming in here. We specialize in ugliness. We throw money in the gutters.”
In spite of the warning, the amusing signs definitely draw the attention of passersby, who are then enticed to enter by the cheap prices. Dosukoi charges only 2,800 yen (about US$26) for one hour of unlimited alcohol, karaoke, and drinks for the female staff! The bar also seems to offer special discounts for out-of-prefecture visitors, and have also offered discounts to disenfranchised members of society, like “baldies”.
▼ “Come on, baldies! All of you bald people in Japan, if you slide into our shop, you’ll get a discount. Here, being bald brings a profit ❤” According to the bar’s website, you’ll even get a bigger discount the more bald you are!
まさかここでは?
— パズー🚑HB (@Pazupasu) January 4, 2019
17年のクリスマスに日向で撮りました pic.twitter.com/rumoWKyLTe
They might be touching on some sore topics for some people (like our poor, balding reporter Seiji), but the snack bar seems to mean it all in good fun, as they apparently don’t take much seriously. In any case, the signs drew positive responses from most netizens, who seemed to find it all very amusing, and oddly enticing:
“One of my coworkers went there! He said it was unexpectedly fun lol”
“I’ve been there! The women as well as the men are really strong at arm wrestling.”
“Wait…this is perfect for me.”
“Maybe I’ll go there!”
“Actually this looks interesting!”
“I’ve been there! The girls are actually pretty, though.”
The last comment seems to be true; judging by the cast list on the website, none of the girls working there are “ugly”in the slightest, so as far as themes go, Dosukoi might not be one of the places that really adheres to one. But all in all, it sounds like a humorous and quirky place, so if you somehow find yourself in the small city of Hyuga, Miyazaki Prefecture, after you’ve ridden the tiny party train or something, head over to Dosukoi and see what kind of fun can be had!
Source: Twitter/@official_shoka via Otakomu
Featured Image: Pakutaso

Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
New zombie ship sets sail in Japan, includes Shinkansen tickets and all-you-can-eat sushi
Is a snow day the perfect day to beat the crowds at a popular ramen restaurant? [Experiment]
It’s illegal for yakuza to go to professional baseball games in Japan, Tokyo arrests remind us
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
New zombie ship sets sail in Japan, includes Shinkansen tickets and all-you-can-eat sushi
Is a snow day the perfect day to beat the crowds at a popular ramen restaurant? [Experiment]
It’s illegal for yakuza to go to professional baseball games in Japan, Tokyo arrests remind us
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Nephew receives SD card after his uncle passes away, finds treasure trove of gems from the past
Is McDonald’s Japan’s new tandoori chicken curry McNugget sauce better with naan?【Taste test】
Details of the Pokémon/Van Gogh art museum crossover are just as adorable as we’d hoped【Pics】
7-Eleven now has make-it-yourself smoothies in Japan, and they’re amazing
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Can you eat lunch in Tokyo for less than 500 yen?
A look back on 40 years of Japanese schools banning stuff
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Nephew receives SD card after his uncle passes away, finds treasure trove of gems from the past
Is McDonald’s Japan’s new tandoori chicken curry McNugget sauce better with naan?【Taste test】
Details of the Pokémon/Van Gogh art museum crossover are just as adorable as we’d hoped【Pics】
7-Eleven now has make-it-yourself smoothies in Japan, and they’re amazing
Kyoto cotton candy brings us the taste of a traditional Japanese festival
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Here comes Japan’s newest fruit dessert sandwich: 7-Eleven’s purple Blueberry Sandwich!
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Room 404: What happened when we stayed in an unlucky hotel room in Japan
Feast your multiple eyes on the Harajuku Kawaii Monster Cafe’s tasty, toothsome dishes
Dr. Pepper fans create online map of Japan cataloging everywhere you can buy the divisive drink