Say hello to Reiwa-chan, who comes in many beautiful forms.
Japan’s Emperor Akihito will abdicate the throne and bring an end to the Heisei period on 30 April this year, and as part of formal preparations in the lead-up to this historic moment, the Japanese government announced on Monday that the new era will be named “Reiwa”, which translates to “Beautiful Harmony”.
Speaking to the press after the announcement was made, Prime Minister Abe revealed that the new era takes its name from a poem about plum blossoms in the Manyoshu, the oldest printed collection of Japanese poetry, which was compiled in the 8th century.
As the news broke around the country, and people discussed the implications of the new name, the nation’s artists wasted no time interpreting the title of the upcoming era in their own way: by anthropomorphising it into an anime character.
▼ “The new era name sounds lovely so I anthropomorphised it. Reiwa chan.”
https://twitter.com/muku_apupop/status/1112615304964669440Reiwa chan began appearing online within hours of the announcement, showing how quickly the artists were able to transform the new name into a character, with plum blossoms becoming a feature in many of the designs.
https://twitter.com/horioo/status/1112572354977128450「令和」って綺麗な響きについ擬人化したくなってしまいまして#新元号#令和 pic.twitter.com/VcHgGfSLJX
— Romi/ろみ (@romi_mykonos) April 1, 2019
One common feature seen in many of the illustrations was the Japanese kimono, which was a nod to both the country’s centuries-old practice of using era names, and the fact that the last kanji character in the new era can be traditionally read as “Japan”.
新元号の擬人化『令和ちゃん』描きました。 #新年号 pic.twitter.com/FDE6TSa3RS
— 大和なでしこ (@nadeshiko0328) April 1, 2019
新元号擬人化
— 雪本愁二 (@yukimotosyuji) April 1, 2019
令和ちゃん
普段はクールだが
平和を尊ぶ熱い気持ちはだれにも負けない!
汗をかいても良い匂いがする。 pic.twitter.com/Hmgig7chf0
▼ We’d love to see a plum-shaped hairpin and obi waistband like this in real life!
どうしても描きたくて描いてしまった…
— Se-ra🐉 (@sera_datekemo) April 1, 2019
擬人化…令和ちゃんです❁⃘*.゚ pic.twitter.com/AYQys4H9FA
▼ Artists saw Reiwa-chan as an elegant woman…
この娘は令和ちゃん。
— ゆきノ助 (@yukinosuke_) April 1, 2019
気づいたら夢中で「令和ちゃん♡、令和ちゃん♡」と言いながら描いていました... というか擬人化してる人が他にもたくさんいて笑ったw #令和ちゃん #新元号 #新年号 #絵描きさんと繫がりたい #イラスト pic.twitter.com/PuRWdt1oSg
▼ An adorable little character…
みに令和ちゃん!
— 佐倉おりこ🍀猫メル連載中! (@sakura_oriko) April 2, 2019
新元号の擬人化です pic.twitter.com/7px0RNE5QG
▼ A rock and roll star…
https://twitter.com/yuruico_lily/status/1113032782479937538▼ And a fashion-forward stylish woman who embodies both old and new Japan.
https://twitter.com/mochyolimpun/status/1112645748720467968▼ Others chose to welcome in the new era with a male personification known as Reiwa-kun.
https://twitter.com/Aa_okomenootoo/status/1112660493758390273 https://twitter.com/bloom_minority/status/1112669055641481217▼ This sketch of Reiwa beautifully combines aspects of old and new Japan in one image.
https://twitter.com/kuma9ma9ma/status/1113025536031318022Despite being born into the public’s consciousness on the date of the announcement on 1 April, Reiwa won’t actually be personifying the era until 1 May, when the new era is officially set to begin.
Hopefully then we’ll see more activity from artists around Japan, and maybe a new song to celebrate the occasion from the anime porn game that brought us the Beautiful Harmony theme song.
Source: Hachima Kikou
Featured image: Twitter/@muku_apupop
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

How do you say “Happy New Era” in Japanese?
Happy Reiwa! People celebrate the first day of a new era around Japan 【Pics & Videos】
Japan’s new era name sounds exactly like Final Fantasy’s “Prelude” when plotted as musical notes
Four new era names the Japanese government rejected before deciding on Reiwa
Japan announces new era name, Reiwa, but what does it mean and why was it chosen?
Japanese criminals are now using crabs to hunt for burglary targets
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Woman in Japan breaks into home of complete stranger just to slap him in the face
Japanese Pokémon card shop grabs scissors as part of its plan to keep scalpers away
We turn to a shady Amazon Japan gadget to try to stop Tokyo crows from stealing our hangers
Final Fantasy VII’s Tifa’s bar pops up in real-world Tokyo, and we stop by for drinks[Photos]
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Zunda Shake vending machine lets you taste samurai culture in milkshake form
Holy Fungus Mud Volleyball is Japan’s most filthily beautifying bacteria event of the summer!
Japanese hair salons going bankrupt in record numbers
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Minds blown by wire art that shows transition to from old Japanese era to new【Video】
Twitter users say Japanese Prime Minister’s name is hiding in the kanji for Japan’s new era name
Emperor of Japan abdicates throne, issues final imperial statement to people of Japan【Video】
Japanese newspapers announcing the new “Reiwa” era are being auctioned online for high prices
Buildings used for the emperor’s Daijosai ceremony are open for public viewing until December 8
ATMs in Japan are saying they’ll transfer your money back in time to 1989
Netizens educate president of Brazil on the wonders of the anime world with hilarious results
Japanese Emperor’s abdication date set, end of Heisei era now officially on the horizon
Man jumps off bridge in Osaka to celebrate Heisei era’s end, hits something other than water【Vid】
Japan’s new emperor ascends to throne, makes first speech with wish for peace, happiness
Japanese Emperor abdication date revealed by government officials in new report
Reiwa countdown: What happened when a new era arrived at Shibuya Scramble Crossing
Japanese Emperor rides by on Imperial Train, makes schoolgirls scream like he’s a boy band idol
Japanese Emperor donates 100 million yen of his private spending money to charities