Reiwa

Coca-Cola Japan brings out clear lime Coke with former gravure idol as their poster girl

Coca-Cola takes the clear drinks trend to a whole new level, and gives us a special Reiwa parody commercial as well. 

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Japan issuing beautiful new coins to celebrate Emperor Naruhito’s enthronement

The 10,000-yen (US$92) coin costs a lot more than 10,000 yen.

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Netizens educate president of Brazil on the wonders of the anime world with hilarious results

Who knew that the best teachers would turn out to be anime and Photoshop?

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Does Reiwa Beer capture all the fun and excitement of entering a new era?

Mr. Sato finds that it indeed does, under the right circumstances.

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Reiwa countdown: What happened when a new era arrived at Shibuya Scramble Crossing

It was a bit like having your friends over for a party with your mum telling you to be quiet from the other room.

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How do you say “Happy New Era” in Japanese?

With the imperial Heisei era over and the Reiwa period just beginning, this is the phrase to use.

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Happy Reiwa! People celebrate the first day of a new era around Japan 【Pics & Videos】

From jumping off bridges to waiting in ten-hour long queues, there are plenty of ways to welcome in a new era.

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Man jumps off bridge in Osaka to celebrate Heisei era’s end, hits something other than water【Vid】

”Heisei, thank you…” SPLAT.

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Japan’s new emperor ascends to throne, makes first speech with wish for peace, happiness

Emperor Naruhito looks back on emperors of the past before turning his eyes to the nation’s future.

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30 years of Japanese hair and makeup trends, all modeled by one beautiful woman【Video】

As Japan says goodbye to the Heisei era, Shiseido looks back on the last three decades, from the bubble economy to yuru fuwa iyashi otono kawaii joshi.

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ATMs in Japan are saying they’ll transfer your money back in time to 1989

Inadvertent time-travelling is thanks to the R1 bug.

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Say “thank you” to the Heisei era with a can of Hesei air

There’s a new way to show your appreciation to the Heisei period…by getting your hands on a can of air!

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Minds blown by wire art that shows transition to from old Japanese era to new【Video】

This creative depiction of Japan’s new era will play tricks on your mind and your eyes.

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Gold-dust topped instant noodles on sale in Japan for the end of Heisei Era

Oh, you eat your noodles without any precious metals on top? How…quaint.

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Reiwa era gets anthropomorphised into a Japanese anime girl by otaku artists

Say hello to Reiwa-chan, who comes in many beautiful forms.

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Japanese government attempts to beautify the English interpretation of Reiwa, gives us an eyeful of something else entirely.

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Gold-leaf seasoned potato chips are Japan’s newest edible salute to the new emperor

Gourmet snacks are surprisingly affordable, only available at convenience stores.

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Japan’s new era name sounds exactly like Final Fantasy’s “Prelude” when plotted as musical notes

Listen to this video, and you’ll swear one of the greatest pieces of video game music was secretly a prophecy that took 32 years to come true.

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Japanese newspapers announcing the new “Reiwa” era are being auctioned online for high prices

The making of history sure brings out the collector–and the greed–in people.

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Four new era names the Japanese government rejected before deciding on Reiwa

The era of orderly peace could have been the era of vast glory instead.

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