Kitty-chans representing the Showa, Heisei, and Reiwa eras are waiting inside these sweet treats.
Reiwa
Kitakyushu welcomes its first Coming of Age Ceremony of the Reiwa Era in its typical outrageous fashion(s).
One topic dominated conversations in Japan this year, and now it’s officially the most significant single kanji character of the past 12 months.
Now’s your last chance to see structures that can’t be seen again until the ascension of the next emperor.
The candidates for the top ten catchphrases that defined Reiwa’s first year are here! Who knew bubble tea could be a verb?
Coca-Cola takes the clear drinks trend to a whole new level, and gives us a special Reiwa parody commercial as well.
It was a bit like having your friends over for a party with your mum telling you to be quiet from the other room.
With the imperial Heisei era over and the Reiwa period just beginning, this is the phrase to use.
From jumping off bridges to waiting in ten-hour long queues, there are plenty of ways to welcome in a new era.
Emperor Naruhito looks back on emperors of the past before turning his eyes to the nation’s future.
As Japan says goodbye to the Heisei era, Shiseido looks back on the last three decades, from the bubble economy to yuru fuwa iyashi otono kawaii joshi.
There’s a new way to show your appreciation to the Heisei period…by getting your hands on a can of air!




















Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan’s “edible fireworks” wagashi sweets return, but only for a limited time [Photos]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japan now has human refrigerators inspired by Japanese vending machines
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Starbucks Japan unveils new peach milk pudding drink that’s like a decadent dessert
Japan’s popular curry chain Cocoichi has an elusive delivery-only noodle menu
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan now has human refrigerators inspired by Japanese vending machines
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Starbucks Japan unveils new peach milk pudding drink that’s like a decadent dessert
Japan’s popular curry chain Cocoichi has an elusive delivery-only noodle menu
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Mos Burger opens Mosh Burger & Bar in Ginza, but is it fated to be a short-lived sensation?
Japan’s favorite quasi-local curry launches convenience store version – Does it match the real deal?
Starbucks Japan releases exclusive new Bearista collection…with beary cute details
Starbucks Japan releases new fireworks collection that captures the beauty of a summer festival
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Tokyo’s viral 90-yen cafe pop-up returns to Harajuku with yogurt coffee
We found the world’s first Yakult 1000 soft serve, and it’s hidden away in Nara
Japan’s ultracompact kei car taxis are now ready for travelers to ride, if you know where to find them