
Wealthy men show a clear preference between the two/four options.
Japan’s feelings about breasts are pretty clear: it loves them. This is, after all, the country where a “boob slash” cafe served customers, animators are given startlingly detailed notes about how to animate female characters’ jiggling chests, and the language has evolved to provide speakers with a rich variety of specialized terms to talk about different kinds of busts.
But while Japan’s love of breasts is well known, Internet survey site Shirabee posed the question “Which do Japanese men love more, big breasts or curvy hips?” To find out, it polled 817 Japanese men, and when the results were tallied, 64.7 percent said that between the two, they prefer curvy hips.
It might be tempting to chalk this up to recent trends in Japanese pop idol and swimsuit model marketing that’re putting an increasing number of waifish and particularly young-looking performers front and center, but the survey revealed widespread support for curvy hips, with the biggest fans making up the older age brackets.
● Percentage of respondents who prefer curvy hips to big breasts:
Age 19 or younger: 55.6 percent
20-29: 54.5 percent
30-39: 52.5 percent
40-49: 57 percent
50-59: 60.8 percent
60-69: 66.2 percent
▼ “Hello, tech support? How do I open the Google so I can find the big-hipped gals?”
The biggest hip-loving demographic, however, was wealthy men, with those earning over 10 million yen (US$92,000) especially interested in a woman’s hips.
● Percentage of respondents who prefer curvy hips to big breasts:
Annual income under 1 million yen: 56.9 percent
1-3 million yen: 59.9 percent
3-5 million yen: 53.2 percent
5-7 million yen: 54.7 percent
7-10 million yen: 62 percent
Over 10 million yen: 68.6 percent
▼ Wealthy and mature, this gentleman is doubly likely to be a hip man.
Of course, it’s important to remember that the average body frame in Japan is relatively slender and compact compared to many other parts of the world, so what qualifies as “curvy” in the survey respondents’ minds might not perfectly match the standards in other countries. Still, the results show that while Japanese men spend a lot of time thinking about breasts, they’re not the only part of the female body they find enchanting.
Source: Shirabee via Otakomu
Top image: Pakutaso
Insert images: Pakutaso (1, 2)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!



Size, shape, or suppleness – What does Japan want in a pair of breasts?【Survey】
How often do Japanese people rip silent farts? Survey investigates
Survey asks Japanese women if they could marry a man who’s rich but ugly
Young Japanese women in survey more likely to pee in shower than any other sex/age
Japan is too soft on sex offenders, vast majority of survey respondants say
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Starbucks Japan has a mesh bag so cute it’s a sell-out hit
Osaka is hosting a “hentai” event, but it’s probably not what you think
Art exhibition coming to Tokyo this month brings the cute, scary, and weird to ukiyo-e
Extra-cute Sea Animal crepes come to Japan’s cafe chain born from a sweet fashion brand
New littering fine now being enforced in some of Tokyo’s most heavily touristed areas
And now, a crazy-looking way to stay cool this summer, from Japan’s crazy gadget company
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
What’s up with the Ghibli Park photo and video ban?
Japan’s adorable pudding chick becomes a transit card mascot
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Sushi Pizza surprises diners in one of the best food destinations in Japan
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan has a new cute and clever sunblock for cat lovers
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Nearly one in three Japanese men in survey prefer to sit down when taking a pee
Which jobs in Japan have the most and least overtime? Survey investigates
What’s the minimum amount of money Japanese women want their husbands to earn? Survey investigates
Japanese women’s breasts get dismal satisfaction evaluation…from their owners
Survey finds big gap in Japanese train passengers who want to sit next to someone of opposite sex
Nearly half of young Japanese women say they “hate” the company they work for in survey
Survey asks which country’s fashion is the most influential in Japanese street style
Japanese survey picks “slightly plump” as the cutest body type for women
Barely half of Japanese men in survey will give thank-you gift to women for Valentine’s chocolate
Japanese women show continuing decline in how much they expect a husband to earn in survey
Survey says more than 70 percent of Japanese people think gender inequality exists in Japan
Is work more important to Japanese salarymen than their girlfriends? Survey investigates
Do Japanese people kiss on the first date? Survey investigates
Should married couples in Japan be allowed to have different family names? Survey investigates
Is it time for men in Japan to start using parasols? Survey says guys ready to get out of the sun
Japanese women want men to get rid of their body hair, according to a recent survey