
Japan’s mysterious “hazy-tasting” confectionary joins the Häagen-Dazs ice cream team.
Nine times out of ten, when you spot green ice cream in Japan, it’s green tea-flavored ice cream. And when you catch a glimpse of a package with the traditional Japanese aesthetics of Häagen-Dazs’ latest offering, you might feel even more confident in expecting a mouthful of matcha flavor in every bite.
However, peel off the lid and you’ll quickly see that’s what inside is a brighter shade of green than the deep shade indicative of green tea sweets, because this isn’t matcha ice cream, it’s zunda ice cream.
The new flavor is part of Häagen-Dazs’s Hana Mochi line, which combines the company’s signature premium ice cream with classic Japanese desserts. This time, the team-up is with zunda mochi, a soybean-based confectionary that’s the representative sweet treat of Miyagi Prefecture, located in Japan’s northeastern Tohoku region.
Japanese people often describe the taste of zunda mochi as moyamoya, a word that translates roughly to “hazy” or “indistinct,” but perhaps the better way to describe it would be complex. Zunda is a mix of sweet, salty, and bitter notes which mix together for something that’s subtle and hard to pin down, with a lingering yet clean finish that leaves the palate ready for another bite.
The top layer of the zunda Häagen-Dazs is a stratum of zunda-infused sweet bean paste, and waiting underneath is a base of chamame bean and milk ice cream. Once we’d stretched a mouthful up high enough to take a bite, we found out that in addition to a complex flavor, the zunda Häagen-Dazs has a complex texture as well. There are bits of edamame beans mixed into the sweet bean paste, giving it a tough of tongue-pleasing grit, but the mochi is smooth and chewy, while the ice cream is, of course, creamy.
Add in the moyamoya flavor, and the 295-yen (US$2.80) Häagen-Dazs Zunda Mochi ice cream will give you a lot to think about as you eat it, but that’s not at all a bad thing when they’re all happy thoughts.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]




Häagen-Dazs Japan releases mochi rice cake covered ice cream with green edamame soybean topping
Häagen-Dazs’ new chestnut mochi ice cream is ready to fall into our stomachs this autumn
New marvelously mysterious mochi ice creams celebrate 40 years of Häagen-Dazs Japan
Häagen-Dazs’ triple cherry blossom mochi ice cream promises Japan an early taste of spring
Häagen-Dazs Japan’s delicious mochi ice cream makes a comeback this fall
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s adorable pudding chick becomes a transit card mascot
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Sushi Pizza surprises diners in one of the best food destinations in Japan
Gigantic gacha machine appears in Tokyo department store for capsule toy celebration
133-year-old Japanese company’s cookies go beyond matcha with dashi and shichimi flavors
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Häagen-Dazs releases new mochi ice cream, and it’s amazing! 【Taste test】
Häagen-Dazs’ awesome mochi ice creams with black sugar syrup and sweet miso glaze are coming back
Häagen-Dazs new Japanese ice cream looks freaky, tastes great
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
Häagen-Dazs’ beloved mochi ice cream is back with a new black sesame syrup flavor
Häagen-Dazs Japan comes out with sticky-sweet new line of ice cream containing … mochi!
Häagen-Dazs tempts us with first-ever Japanese flavor sorbet and ice cream combo!
Häagen-Dazs’ Japan’s new sweet potato ice cream disappoints AND completely satisfies us
Häagen-Dazs Japan announces azuki bean ice cream, net users go wild
Häagen-Dazs’ upcoming traditional Japanese sweets cafe in Tokyo has our mouths watering already
Häagen-Dazs Japan gives us glorious Banana Chocolate ice cream
Häagen-Dazs awesome hojicha latte is a whole new way to love Japanese tea ice cream
Häagen-Dazs Japan releases delectable new ice cream bar flavor — coconut!
Anime ice cream — Häagen-Dazs Japan releases beautiful shojo-style anime ad【Video】
Häagen-Dazs may have made the perfect sweet potato ice cream, and it’s a Japanese convenience store exclusive
Häagen-Dazs’ new gold matcha ice cream has French heritage and our full attention