
Japan’s mysterious “hazy-tasting” confectionary joins the Häagen-Dazs ice cream team.
Nine times out of ten, when you spot green ice cream in Japan, it’s green tea-flavored ice cream. And when you catch a glimpse of a package with the traditional Japanese aesthetics of Häagen-Dazs’ latest offering, you might feel even more confident in expecting a mouthful of matcha flavor in every bite.
However, peel off the lid and you’ll quickly see that’s what inside is a brighter shade of green than the deep shade indicative of green tea sweets, because this isn’t matcha ice cream, it’s zunda ice cream.
The new flavor is part of Häagen-Dazs’s Hana Mochi line, which combines the company’s signature premium ice cream with classic Japanese desserts. This time, the team-up is with zunda mochi, a soybean-based confectionary that’s the representative sweet treat of Miyagi Prefecture, located in Japan’s northeastern Tohoku region.
Japanese people often describe the taste of zunda mochi as moyamoya, a word that translates roughly to “hazy” or “indistinct,” but perhaps the better way to describe it would be complex. Zunda is a mix of sweet, salty, and bitter notes which mix together for something that’s subtle and hard to pin down, with a lingering yet clean finish that leaves the palate ready for another bite.
The top layer of the zunda Häagen-Dazs is a stratum of zunda-infused sweet bean paste, and waiting underneath is a base of chamame bean and milk ice cream. Once we’d stretched a mouthful up high enough to take a bite, we found out that in addition to a complex flavor, the zunda Häagen-Dazs has a complex texture as well. There are bits of edamame beans mixed into the sweet bean paste, giving it a tough of tongue-pleasing grit, but the mochi is smooth and chewy, while the ice cream is, of course, creamy.
Add in the moyamoya flavor, and the 295-yen (US$2.80) Häagen-Dazs Zunda Mochi ice cream will give you a lot to think about as you eat it, but that’s not at all a bad thing when they’re all happy thoughts.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]




Häagen-Dazs Japan releases mochi rice cake covered ice cream with green edamame soybean topping
Häagen-Dazs’ new chestnut mochi ice cream is ready to fall into our stomachs this autumn
New marvelously mysterious mochi ice creams celebrate 40 years of Häagen-Dazs Japan
Häagen-Dazs’ triple cherry blossom mochi ice cream promises Japan an early taste of spring
Häagen-Dazs Japan’s delicious mochi ice cream makes a comeback this fall
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
The best Hobonichi diaries, covers and stationery for 2026
7-Eleven Japan’s sakura sweets season is underway right now!
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
We try cute meals, drinks and sweets from Namja Town’s Pretty Guardian Sailor Moon Crystal menu
Major Japanese noodle chain is closing on Christmas Eve so workers can spend time with families
We visit the full-scale Evangelion statue in Kyoto and particularly delight in the food tie-ins
Is this Tokyo government office still one of the best places in the city for a curry rice lunch?
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Live-action One Piece’s Luffy teaches Sesame Street’s Elmo a Japanese word for friendship[Video]
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Häagen-Dazs releases new mochi ice cream, and it’s amazing! 【Taste test】
Häagen-Dazs’ awesome mochi ice creams with black sugar syrup and sweet miso glaze are coming back
Häagen-Dazs new Japanese ice cream looks freaky, tastes great
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
Häagen-Dazs’ beloved mochi ice cream is back with a new black sesame syrup flavor
Häagen-Dazs Japan comes out with sticky-sweet new line of ice cream containing … mochi!
Häagen-Dazs tempts us with first-ever Japanese flavor sorbet and ice cream combo!
Häagen-Dazs’ Japan’s new sweet potato ice cream disappoints AND completely satisfies us
Häagen-Dazs Japan announces azuki bean ice cream, net users go wild
Häagen-Dazs’ upcoming traditional Japanese sweets cafe in Tokyo has our mouths watering already
Häagen-Dazs Japan gives us glorious Banana Chocolate ice cream
Häagen-Dazs awesome hojicha latte is a whole new way to love Japanese tea ice cream
Häagen-Dazs Japan releases delectable new ice cream bar flavor — coconut!
Anime ice cream — Häagen-Dazs Japan releases beautiful shojo-style anime ad【Video】
Häagen-Dazs may have made the perfect sweet potato ice cream, and it’s a Japanese convenience store exclusive
Häagen-Dazs Japan turns 30, celebrates with commemorative rose and sakura ice cream