
Yet another brilliant idea strikes the genius brain of Mr. Sato.
Face masks are a must-have item right now, but if you know anything about Japanese summers, they are pretty darn hot. That’s why cooling face masks are bound to be even more of a hit.
Our ace reporter Mr. Sato found one such Cooling Face Guard for 880 yen (US$8.25) at a nearby store. By soaking it in water, wringing out all the liquid, and shaking this face mask a few times, it’s supposed to provide a cooling sensation.
▼ The black color looks stylish, but don’t dark colors absorb heat…?
That’s when Mr. Sato got his brilliant idea that you’ve already figured out by reading the title: “If I can make it cooler by shaking it a few times, can I make it freezing cold by shaking it 100 times?” he thought. Well, Mr. Sato, let’s see.
▼ Upon first glance, it looks like regular ol’ polyester.
First, he had to douse it in water. Any water is fine, so he blasted it out from the sink.
▼ It’s feeling cool already! Oh, wait, that’s the water.
▼ Then he wrung out all the moisture and prepared for battle.
He gave as many shakes as he could in five seconds. Think of it as a warm-up.
▼ Shake, Mr. Sato, shake!
Then he put the face mask on as a test. It did feel cooler, but not a lot. It just felt like he covered his mouth with a wet towel, honestly.
▼ Well, we can’t say we’re surprised.
Now, time for the final test. If Mr. Sato shakes the mask exactly 100 times, just how cold will it get? Place your bets now, because we have video footage to prove the results.
▼ The suspense is making us sweat.
Result: it didn’t do much besides make his arm hurt. A lot. If anything, it felt warmer than before. Another Sato Supposition busted.
▼ Good work, Mr. Sato. At least you got a workout in!
What surprised Mr. Sato the most, he said, was how long it took to edit the video of him shaking the mask 100 times. Someone had to add the count caption, right?
▼ In the end, this took an hour and a half to edit.
So, was it worth it? We’d say not. He might have gained a bit of muscle, but he definitely wasn’t any cooler, and he spent a valuable chunk of his workday trying to add numbers to a video. All in the name of science. Maybe he’d be better off with one that looks awesome instead, like this ramen face mask.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]








Japan’s crazy Air Shield face shield gets strapped to Mr. Sato’s head【Photos】
Special warm face masks for winter go on sale in Japan, and we test them out
High-price face mask boutiques open in Tokyo, where masks are fashion statement, not political
Face-mask-themed park “Tokyo Mask Land” opens in Japan
Capsule toy machines in Japan have taken to selling face masks too
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
East Japan Railway announces plans to abolish magnetic-strip tickets
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Luxury houseplant fraud leads to arrest of Takamatsu man
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Colour Hunting: The hot new street photography trend changing how we see Japan
Body of missing American college student found in Kyoto mountains
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Mr. Sato remembers the hit song of 2020, it’s because of that $100 Dolce & Gabbana mask of his
What happens when you wear a smile mask on a Japanese train?
Mr. Sato uses cooling spray on his crotch, learns a valuable lesson
We try squeezing our boss’ face until it gets smaller【Experiment】
Pandemic hair trend: A haircut to match your mask not your face
Can these masks give you Japan’s kogao “small-face” ideal? Let’s find out!【Experiment】
We try cooling our face masks five different ways, and don’t recommend doing any of them
White is so 2019, LED light-up face masks a hit on Japanese crowdfunding site
What happens when you strap an electric muscle stimulator to your face? Mr. Sato finds out!【Vid】
Lucky underpants for your face: New masks from auspicious Tokyo store offer pandemic protection
Ramen face mask from Japan fogs up your glasses, looks like a steaming hot bowl of noodles
Amahiko Sato becomes first pro shogi player in history to lose game for not wearing face mask
Watch as Nagoya’s famous handmade candy studio makes Mr. Sato face candies 【Video】
Do this Japanese cosmetics company’s “small face” masks make a big difference in your beauty?
Mr. Sato goes on a date with an idol, unleashes his secret weapon: canned rum