
As usual, when Mr. Sato thinks he has a good idea, we strongly recommend you don’t try it at home.
It’s that beautiful season in Japan again when the blistering heat of summer is gracefully carried away by several typhoons. And after we clean up the inevitable damage and destruction of this seasonal transition, we can finally enjoy some cooler weather. However, this year, eastern Japan had already gotten a taste of typhoons, and yet the sun still hangs overhead as relentlessly hot as ever. It was getting so bad that Mr. Sato was at his breaking point and needed a better way to cool down.
He thought long and hard until inspiration struck: The key to instant cooling is through the groin! Mr. Sato admits that, as far as he knows, this logic only works on men, but when you think about it, full-body sensations of pleasure and pain originate quickly from the groin…so why not coolness too?
We all have to say that this plan did have far more sensible logic than some of his past ideas like smoking dead leaves, sucking on used disposable chopsticks all day, making rice balls with salt from his own sweat, and smoking his own meat with cigarettes.
However, we still strongly advise you to not try Mr. Sato’s plan at home.
Our writer went to purchase a can of one of the many cooling sprays sold in stores everywhere in Japan, and, being the Fitzgerald fan he is, he chose Gatsby brand Ice-Type Deodorant Spray. Mr. Sato wasn’t aware of any odors down there, but why leave it to chance when you can potentially kill two birds with one stone?
Luckily, even the brief trip to the store in this heat left him a sweaty mess. It was the perfect opportunity to test his theory! He pulled out the waistband of his underpants, pointed the nozzle downward, and gave it a little pffft.
▼ “Aaaaaaah?”
▼”Whaaaah…Ohhhhh yeaaaaaaahh…”
If there is a heaven, this would be what it’s like. If an alien race arrived and wanted to understand the human concept of “happiness,” Mr. Sato now knew how to explain it with crystal-clarity.
Fellow writer P.K. Sanjun happened to be in the office and witnessed Mr. Sato’s euphoria first hand. “Lemme try,” he blurted out as he yanked the can from Mr. Sato, who didn’t mind as a pink skinned Hindu goddess had descended in front of him and offered a lotus of blissful wisdom.
▼ *pssssssssttttsssssstt* “Ohph, what’s thi…”
▼ “OhhhhhWhaaaaAhhhhhhh….”
Again, we would like to remind everyone not to do this at home. See, even the label on the can says not to use this spray near any bodily orifice, and you better believe they mean any opening.
When all was said and done the two men sat amid an air of satisfaction, especially Mr. Sato who was beaming from having finally come up with an idea that worked.
However, about a minute or two after the spraying began, Mr. Sato began to feel an unpleasant warmth in his crotch.
▼ “Hey P.K. Do you feel something hot?”
P.K. who started spraying a little after Mr. Sato and was still basking in the afterglow replied, “Are you kidding? It’s as cool as a cu…huh?”
▼ “Gyahhhhhhhh…”
▼ “Arrrrgggggghhhhh!!!”
▼ “It burns!!!”
And so they learned the hard way that when in contact with the mucous membrane, cooling sprays such as this will burn like the morning after a chili festival. So, take a note from this lesson in ecstasy and agony: There are no easy answers to beating the heat. Just grab yourself a cold sarsaparilla and ride it out like everyone else.
Original article by Mr. Sato
Photos: RocketNews24
[ Read in Japanese ]

















Unable to learn our lesson, we blast ourselves in the crotch with cooling spray and a leaf blower
We attach chemical butt-warmers to our crotches but really should know better
Mr. Sato gets surprised with the Mr. Sato Car for his birthday
Can Mr. Sato freeze this cooling face mask just by shaking it?【Video】
Mr. Sato dons full pilgrim fashion to escape the summer heat
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan is so hungry for workers it used up its five-year visa quota in record time
Happy 40th birthday, Up, Up, Down, Down, Left, Right, Left, Right, B, A!
Kagoshima conveyor belt sushi chain Mekkemon rises above the rest with its special secret weapon
Buddhist priest arrested for using health insurance card he found on the street
Fried sandwiches arrive in Tokyo, become hot topic on social media
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Pokémon hot spring footbath opening in Japan this spring
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Tinder just opened a convenience store in Japan, aimed at adults only
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The Mr. Sato Car takes part in the trendy “Itasha de Starbucks” movement
Mr. Sato reminds us that when the going gets hot, the hot get straw hats
Mr. Sato shows how to work from home, even if you have to commute to the office
Mr. Sato uses his new hairstyle to clean the bathroom
SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
【Mr. Sato Wisdom】”Anyone who doesn’t take home their disposable chopsticks is a damn fool!”
Beep beep! Mr. Sato Car coming through! 【Pics】
Mr. Sato shows us how a real man opens his snacks 【Video】
Mr Sato’s Xmas Challenge: Assemble a Christmas tree in 30 seconds
【Lucky Bag Roundup 2017】Mr. Sato and his crew model 12 outfits from this year’s GAP fukubukuro
Mr. Sato tries out ‘the Life Ruiner’, a wearable kotatsu – will it ruin his life?
Mr. Sato takes a sperm test, passes with flying colors
Testing Japan’s sold-online love potion: Mr. Sato makes his coworkers drink the romantic mixture
A reader asks Mr. Sato to meet in-person, and gives him an unforgettable message
Mr. Sato tries to make himself invisible by wearing mirror paper, creates cool modern art instead