
Labi location says goodbye to the neighborhood it’s been a symbol of.
In August, Tokyoites and travelers of the otaku persuasion bid bittersweet farewells to the Sega Akihabara Building 2 arcade and Tsukumo Akihabara Ekimae PC parts shop, two of the most recognizable landmarks of the neighborhood. Now comes word that another Tokyo landmark is shutting down, this time across town in the Shinjuku district, with the upcoming closure of the Labi Shinjuku Higashiguchi Building electronics store.
Located near the east exit (“higashiguchi”) of Shinjuku Station, the Labi branch has become a symbol of the neighborhood since opening in April of 2010. Standing tall on a corner just across the street from the tracks of the Yamanote Line that loops around downtown Tokyo, the building could be easily spotted from the train, almost as if it was saying “Welcome to Shinjuku!” as you rolled into the neighborhood.
It’s even been immortalized in anime and manga form, appearing in Makoto Shinkai’s Shinjuku-set Weathering with You…
RTのユニカビジョンは、歌舞伎町からまっすぐ前方に見える街頭ビジョン。僕はここが好きで、『君の名は。』でも数カット登場させています。そのユニカビジョンの劇中映像が、現実のユニカビジョンで流れる!嬉しいです。 pic.twitter.com/KL22eWgR7N
— 新海誠 (@shinkaimakoto) August 25, 2016
…and a recent chapter of manga artist Kenji Hayakawa’s Deka ni Arazu, among other works.
えーーー!!!!
— はやかわけんじ (@hayakenrasiiyo) September 11, 2020
描いたばっかじゃん!!!#デカニアラズ
ヤマダ電機「LABI新宿東口館」、10月4日をもって閉店へ 「大型ビジョンはどうなる?」「ランドマークが……」 https://t.co/WRxKbtJgkr @itm_nlabより pic.twitter.com/dUKmMJy2T1
But on September 11 Yamada Denki, Labi’s parent company, announced that the store will be closing on October 4. Many have voiced their sadness at the sudden parting, but unlike the gamers and PC builders who shed tears for Sega Akihabara Building 2 arcade and Tsukumo Akihabara Ekimae PC, most people’s fond memories of Labi Shinjuku Higashiguchi aren’t of things they bought or did inside the building, but of the experiences they had outside of it.
ヤマダ電機 LABI新宿東口館って、あそこ閉館するのか。ユニカビジョンがあるところじゃん!
— のっきい (@nokky246) September 10, 2020
ユニカビジョンはヤマダとはスポンサードとか関係ないのかな?そのまま残るんかな? pic.twitter.com/s7Zydi4QOV
That’s because mounted to the side of the building is Yunika Vision, a gigantic video monitor display even by Tokyo skyscraper standards
Yuika Vision has long been a popular place for music labels to show off their performers’ latest videos, particularly for screening anime themes, idol songs, and boy band numbers, with the ample amount of screen space sometimes allowing for flourishes that wouldn’t be possible on smaller displays.
Yunika Vision making great use of the three screens... the 3rd years each getting their own 😄 pic.twitter.com/dXWL50Q0ct
— ramen (@soreyoriramen) December 28, 2019
正直ユニカビジョンと暑い時に中を通って少しだけ涼むぐらいにしか使わなかった店だったな。新宿でヤマダという選択肢は西も東も無いんだよね…あと吉祥寺でも。
— おきつiron (@oki2_iron) September 10, 2020
ヤマダ電機「LABI新宿東口館」10月4日閉店へhttps://t.co/VZs3AauAHh pic.twitter.com/Z8cghywQjJ
They’re not always brief TV commercial-size clips, either. Here, for example, is a 45-minute concert by Aqours, the idol/vice actress unit featured in the Love Love! Sunshine!! anime franchise.
And here’s K-pop band Seventeen.
Part of what makes Yunika Vision special is that there’s a large plaza kitty-corner from it, which allows for fans to gather and have an unobstructed view of the screen. And unlike the multiple competing screens at Shibuya’s Scramble Crossing a few stops farther south on the Yamanote Line, where their sounds often blend into an indecipherable cacophony, Yunika Vision has this corner all to itself, all the better for fans who want to clearly see and hear their favorite recording artists,
▼メモ3/3
— サノ モトキ (@invivo_jp) September 11, 2020
広告配信システム「YUNIKA VISION DOOH」https://t.co/IT22s5H4mk
災害発生時における非常放送に関する協定https://t.co/AvZ3ilWal5
建設竣工時のユニカビル(LABIのロゴがない)の写真は、歌舞伎町文化新聞のインタビュー記事より。https://t.co/B6ArOGwXGK pic.twitter.com/LDE8tpuKA8
Although Labi Shinjuku Higashiguchi is shutting down, it’s not yet clear what will become of the building. It is, after all, a prime piece of downtown Tokyo real estate and the structure is only 10 years old, so it’s possible that another tenant will choose to move right in instead of demolishing and rebuilding, and if that happens, they may also decide to keep running Yunika Vision, since the location is a highly coveted one for advertisers. Still, if you want to be sure of getting one last look of the Labi/Yunika Vision combo as it was, you’ve got less than a month to do it.
Shop information
Labi Shinjuku Higashiguchi Building / Labi新宿東口館
Address: Tokyo-to, Shinjuku-ku, Shinjuku 3-23-7
東京都新宿区新宿3丁目23−7
Open 10 a.m.-9 p.m.
Website
Source: Yamada Denki via Hachima Kiko
Top image: Wikipedia/Kakidai (edited by SoraNews24)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Giant cat appears on new 3-D billboard outside Shinjuku Station 【Video】
Akihabara loses another landmark as iconic electronics shop steps outside station gate shuts down
The best time to see Shinjuku’s giant new 3-D cat
One of Tokyo’s most famous meeting-spot landmarks is closing for good
Dragon Ball’s Frieza appears in giant 3-D outside Shinjuku Station【Video】
Rakuten randomly offers 58 New Year’s osechi feasts in Japan, but did we get a star or a dud?
Tokyo fish market breaks New Year auction record as single fish sells for over 5 million yen【Vid】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan has a hack for creating insanely delicious potato chip rice meals
Tokyo accommodation: Capsule hotel offers unique sleep and sauna stay for women
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Beautiful Naked digital art event comes to Kyoto’s Nijo Castle after dark (contains no nudity)【Pics】
Japanese lingerie company designs special bra for Japan’s marshmallow girls
Did Mr. Sato just discover Japan’s longest bread?
Hang out at home with the giant life-sized Rilakkuma bear!
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Downtown Tokyo losing another arcade with closure of Shinjuku Taito Station
Leave a Reply