
Labi location says goodbye to the neighborhood it’s been a symbol of.
In August, Tokyoites and travelers of the otaku persuasion bid bittersweet farewells to the Sega Akihabara Building 2 arcade and Tsukumo Akihabara Ekimae PC parts shop, two of the most recognizable landmarks of the neighborhood. Now comes word that another Tokyo landmark is shutting down, this time across town in the Shinjuku district, with the upcoming closure of the Labi Shinjuku Higashiguchi Building electronics store.
Located near the east exit (“higashiguchi”) of Shinjuku Station, the Labi branch has become a symbol of the neighborhood since opening in April of 2010. Standing tall on a corner just across the street from the tracks of the Yamanote Line that loops around downtown Tokyo, the building could be easily spotted from the train, almost as if it was saying “Welcome to Shinjuku!” as you rolled into the neighborhood.
It’s even been immortalized in anime and manga form, appearing in Makoto Shinkai’s Shinjuku-set Weathering with You…
RTのユニカビジョンは、歌舞伎町からまっすぐ前方に見える街頭ビジョン。僕はここが好きで、『君の名は。』でも数カット登場させています。そのユニカビジョンの劇中映像が、現実のユニカビジョンで流れる!嬉しいです。 pic.twitter.com/KL22eWgR7N
— 新海誠 (@shinkaimakoto) August 25, 2016
…and a recent chapter of manga artist Kenji Hayakawa’s Deka ni Arazu, among other works.
えーーー!!!!
— はやかわけんじ (@hayakenrasiiyo) September 11, 2020
描いたばっかじゃん!!!#デカニアラズ
ヤマダ電機「LABI新宿東口館」、10月4日をもって閉店へ 「大型ビジョンはどうなる?」「ランドマークが……」 https://t.co/WRxKbtJgkr @itm_nlabより pic.twitter.com/dUKmMJy2T1
But on September 11 Yamada Denki, Labi’s parent company, announced that the store will be closing on October 4. Many have voiced their sadness at the sudden parting, but unlike the gamers and PC builders who shed tears for Sega Akihabara Building 2 arcade and Tsukumo Akihabara Ekimae PC, most people’s fond memories of Labi Shinjuku Higashiguchi aren’t of things they bought or did inside the building, but of the experiences they had outside of it.
ヤマダ電機 LABI新宿東口館って、あそこ閉館するのか。ユニカビジョンがあるところじゃん!
— のっきい (@nokky246) September 10, 2020
ユニカビジョンはヤマダとはスポンサードとか関係ないのかな?そのまま残るんかな? pic.twitter.com/s7Zydi4QOV
That’s because mounted to the side of the building is Yunika Vision, a gigantic video monitor display even by Tokyo skyscraper standards
Yuika Vision has long been a popular place for music labels to show off their performers’ latest videos, particularly for screening anime themes, idol songs, and boy band numbers, with the ample amount of screen space sometimes allowing for flourishes that wouldn’t be possible on smaller displays.
Yunika Vision making great use of the three screens... the 3rd years each getting their own 😄 pic.twitter.com/dXWL50Q0ct
— ramen (@soreyoriramen) December 28, 2019
正直ユニカビジョンと暑い時に中を通って少しだけ涼むぐらいにしか使わなかった店だったな。新宿でヤマダという選択肢は西も東も無いんだよね…あと吉祥寺でも。
— おきつiron (@oki2_iron) September 10, 2020
ヤマダ電機「LABI新宿東口館」10月4日閉店へhttps://t.co/VZs3AauAHh pic.twitter.com/Z8cghywQjJ
They’re not always brief TV commercial-size clips, either. Here, for example, is a 45-minute concert by Aqours, the idol/vice actress unit featured in the Love Love! Sunshine!! anime franchise.
And here’s K-pop band Seventeen.
Part of what makes Yunika Vision special is that there’s a large plaza kitty-corner from it, which allows for fans to gather and have an unobstructed view of the screen. And unlike the multiple competing screens at Shibuya’s Scramble Crossing a few stops farther south on the Yamanote Line, where their sounds often blend into an indecipherable cacophony, Yunika Vision has this corner all to itself, all the better for fans who want to clearly see and hear their favorite recording artists,
▼メモ3/3
— サノ モトキ (@invivo_jp) September 11, 2020
広告配信システム「YUNIKA VISION DOOH」https://t.co/IT22s5H4mk
災害発生時における非常放送に関する協定https://t.co/AvZ3ilWal5
建設竣工時のユニカビル(LABIのロゴがない)の写真は、歌舞伎町文化新聞のインタビュー記事より。https://t.co/B6ArOGwXGK pic.twitter.com/LDE8tpuKA8
Although Labi Shinjuku Higashiguchi is shutting down, it’s not yet clear what will become of the building. It is, after all, a prime piece of downtown Tokyo real estate and the structure is only 10 years old, so it’s possible that another tenant will choose to move right in instead of demolishing and rebuilding, and if that happens, they may also decide to keep running Yunika Vision, since the location is a highly coveted one for advertisers. Still, if you want to be sure of getting one last look of the Labi/Yunika Vision combo as it was, you’ve got less than a month to do it.
Shop information
Labi Shinjuku Higashiguchi Building / Labi新宿東口館
Address: Tokyo-to, Shinjuku-ku, Shinjuku 3-23-7
東京都新宿区新宿3丁目23−7
Open 10 a.m.-9 p.m.
Website
Source: Yamada Denki via Hachima Kiko
Top image: Wikipedia/Kakidai (edited by SoraNews24)
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