
Touching video for ”I’m Alive” stars the cast of Rumiko Takahashi’s Maison Ikkoku.
With Japanese animation’s global popularity higher than it’s ever been, it’s not so shocking to see Western recording artists incorporating the medium’s aesthetics into their music videos. The new video for American singer/songwriter Norah Jones’ “I’m Alive” does more than just sprinkle in a few anime-style illustrations, though, as it’s entirely composed of images from one of anime/manga’s greatest love stories.
▼ Heads up: While the video’s text is all in Japanese, the visuals take you through almost all of the Maison Ikkoku storyline.
“I’m Alive” was released as a single last spring, but the inspiration for the video comes from 40 years ago, in the form of legendary manga creator Rumiko Takahashi’s Maison Ikkoku. In contrast to Takahashi’s zanier Urusei Yatsura, Ranma 1/2, and Inuyasha, Maison Ikkoku is pretty firmly grounded in reality. There’re no aliens invading, curses to undo, or monsters to slay, just a whole bunch of people who’re trying to figure out the feelings they have in their hearts, and whether or not those feelings are going to stay the same over time.
Those questions are particularly difficult for female lead Kyoko Otonashi, a young widow who takes over managerial duties at a run-down apartment house owned by her late husband’s family. The closer she gets to one of its tenants, hapless college student Yusaku Godai, the more she has to question whether loving someone else would be betraying the memory and love of her husband. In Kyoko’s ruminations on what it means to be alive, and what to do with something so precious, the video’s producers say they saw a parallel between Jones’ lyrics for “I’m Alive” and the song’s bittersweet but soothing arrangement.
Kyoko isn’t the only one trying to figure out who she is and who she wants to be with, either. Early on, Maison Ikkoku treats the possibility of her deciding to never love any man other than her husband as a valid emotional choice, and establishes the risk that the more Yusaku falls for her, the more he risks setting himself up to end up alone, and even perhaps rejecting alternate paths to romantic happiness that were open to him.
While no new artwork was produced for the video, Takahashi’s emotionally evocative illustrations have a timeless quality to them, particularly as the majority of the images come from scenes after the characters lost some of their early-chapter design awkwardness. There’re also a few added animation effects, and the smoothness with which they’re integrated show off how even Takahashi’s still artwork was drawn with attention paid to how the character’s would be moving within the scenes.
For those who’ve never read/watch Maison Ikkoku, the video’s tone serves as a unique preview of what to expect, and it’s a special treat for long-time fans too. When Maison Ikkoku was first being published in English, there were concerns about how well it would resonate with readers outside Japan, and even a few chapters dealing with unique aspects of the Japanese education system were cut in order to avoid confusion and speed the plot up. So seeing the series now being treated so respectfully is a reaffirming bit of recognition for a genuine classic.
Source, images: YouTube/Blue Note Records
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]
Follow Casey on Twitter, where he still remembers subscribing to Maison Ikkoku’s English release and getting floppies in the mail each month.





Rumiko Takahashi’s Maison Ikkoku inspires anime/whisky collaboration
Rumiko Takahashi explains why her characters can’t ever just come right out and say “I love you”
Number-one cosplayer Enako previews four outfits from her Rumiko Takahashi cosplay album【Photos】
What’s the best Rumiko Takahashi anime of all time? Fans decide, pick best characters too【Survey】
Top cosplayer Enako to dress as Inuyasha’s Kagome, Urusei Yatsura’s Lum in Takahashi cosplay book
The Purple Lucky Bag from Village Vanguard is an extra-large waste of money
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
Rakuten randomly offers 58 New Year’s osechi feasts in Japan, but did we get a star or a dud?
Private booths are coming to Japan’s Shinkansen bullet trains even sooner than we’d thought【Video】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
We Check Into the Cheapest Hotel in Japan, US$6 a Night
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Japanese thug wear from Birth Japan perfect for those breaking bad next year
Kyoto samurai house wants to share its history of seppuku, torture and gold coins with visitors
Giant Clodsire Pokémon plushie comes with up to 32 Woopers in super size, super cute set【Pics】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Urusei Yatsura Cafe opening in Tokyo, four other cities to celebrate manga/anime’s 40th birthday
Veterinarian’s office in suburban Japan has custom sign drawn by manga star Rumiko Takahashi
Legendary manga creator Rumiko Takahashi gives Twitter tour of her home【Photos】
Inuyasha creator Rumiko Takahashi joins Twitter, wants fans to ask her questions
McDonald’s Japan taps three ’80s anime legends for a moving, nostalgic video【Video】
J-Pop superstar Koda Kumi’s new music video stars manga/anime cornerstone Urusei Yatsura【Video】
The top 10 manga/anime heroines from Shonen Sunday chosen by fans in general election【Survey】
The new Ranma 1/2 anime is here! So is it worth watching?【SoraReview】
Leave a Reply