
New role shifts focus from the literal skies to the figurative heavens.
A lot of businesses are hurting these days, but the effects of the coronavirus pandemic have hit travel providers particularly hard. In addition to Japan being almost closed to international tourism, many residents are also choosing to cancel or postpone their domestic travel plans.
That’s left Japan Airlines with a surplus of staff members to handle drastically reduced workloads, leading the company to look for ways to temporarily reassign employees to other roles. As a result, soon a group of JAL employees from Fukuoka Airport will instead be showing up for work as miko, Shinto shrine maidens.
As shown in the video above, on Monday a number of JAL Fukuoka ground staff underwent training at Munakata Taisha shrine, located in the town of Munakata, Fukuoka Prefecture. While working as a shrine maiden doesn’t require the taking of long-term vows in the manner of a Christian nun, the job does require knowledge of specialized vocabulary and etiquette.
▼ Munakata Taisha
Japanese people traditionally visit their local shrine or temple at the start of the new year to pray for health and prosperity in the months to come. Many also purchase auspicious objects and home decorations such as omamori, hamaya, and fukusasa (good luck charms shaped like a cloth pouch, arrow, and bamboo branch, respectively). Each of these are meant to be handled and passed to worshippers in a particular manner, which was also covered during the miko training session.
▼ Hamaya
While it’s unlikely the newly minted miko expected to have this sort of work assignment when they started working for Japan’s largest airline, there is some overlap in that both roles are focused on providing courteous hospitality, and both JAL and Munakata Taisha say they look forward to the potential synergy and opportunity to learn from one another. The arrangement also serves as an example of an often overlooked aspect of Japanese work culture in which companies generally try to avoid laying off employees simply because the economy is slumping, and instead try to figure out some way for them to stay on the payroll.
The JAL miko will be working at the shrine from January 1 to 11.
Source: Yahoo! Japan News/ TNC TV Nishi Nihon via Otakomu, Nishi Nippon Shimbun
Top image: Pakutaso
Insert images: Wikipedia/そらみみ, Wikipedia/Tomomarusan
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!



Japanese shrine maidens in Osaka spotted wearing unusual costumes during winter
Yaoi fans rejoice as Shinto shrine seems to open part-time positions for male shrine maidens
Japanese shrine maiden roomwear officially on sale, looks divinely cute, heavenly comfortable
Feel what it’s like to be a Shinto shrine maiden with shrine’s experience package for foreigners
Japan Airlines abolishes use of “ladies and gentlemen” in English for sake of sexual minorities
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Canned cuteness as Hello Kitty and friends kick off Can Chara capsule toy line【Photos】
Japanese vending machine serves up unique drinks at four Tokyo train stations
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Pikachu’s chunky original design is back as a plus-sized plushie【Photos】
Japanese shiitake mushroom snacks from Don Quijote, created for people who don’t like mushrooms
Colorized photos of old-timey Philippines bring the past to life
Four Shinto shrines to pray for love at in Japan to start the New Year
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japan Airlines giving foreign travelers 100,000 free round-trip tickets during the Tokyo Olympics
Japanese airlines offer discounted fares to international tourists
Japan Airlines concludes cabin attendant drank bottle of champagne during flight
Japan Airlines debuts airport translation panels, translation error quickly results
Japan Airlines flight attendant shares packing pro-tips, cool clear file trick【Video】
Japan Airlines is giving away free domestic flights to international tourists
Leave a Reply