
World-famous Japanese author has no fear of missing out.
Recently, fans of fashion and literature got a happy surprise when Uniqlo released a line of T-shirts inspired by the writings of world-renowned Japanese author Haruki Murakami. In what also may also be a surprise to some, Uniqlo has its own lifestyle magazine, called LifeWear, and it recently sat down for an interview with the 72-year-old writer.
Naturally, clothing was one of the things they discussed. “What sort of people do you look at and think “Ah, they’re fashionable?’” he was asked, to which he replied “I like when people who can wear just ordinary clothing comfortably. I don’t have much concern for people who get boxed in by brand names, and then it’s like the clothes are wearing them instead.”
But with Murakami’s famously wide and eclectic range of interests, the conversation went beyond clothing, and at one point the subject of social media came up. While Murakami previously ran a blog where he took questions on any and all topics from fans around the globe, he’s not a social media fan. “I’ve heard you never look at any social media, but why is that?” the interviewer asked, and Murakami didn’t mince words in his answer:
“Generally speaking, the quality of writing isn’t very good. Reading good writing and listening to good music are incredibly important things in life. So, to phrase it from the other way around, there’s nothing better than not listening to bad music and not reading bad writing.”
Murakami’s blunt assessment of the quality of prose to be found on social media hasn’t stemmed the flow of Twitter commenting, though, where reactions to his words have included:
“I agree with him, and I’d like actual websites to go back to being the main way people express themselves online.”
“I get what he’s saying, but I wonder if you can write a modern novel without seeing how people interact on social media?”
“I don’t believe he really doesn’t use any social media. He’s got to at least look at Twitter sometimes…[and] I bet he’d really like Clubhouse.”
“Obviously he doesn’t use social media. Would you ask a famous manga artist ‘Do you follow cool illustrators on Pixiv?’ A professional author, let alone a world-class one, isn’t going to spend time reading drivel.”
“Isn’t he just making excuses if he’s saying he doesn’t like something without giving it a chance?”
“Well, unless he’s talking about indecipherable grammar, what is and isn’t ‘bad writing’ is a matter of personal taste, like how I myself don’t care for his books.”
There’s a legitimate argument to be made that setting a novel in the modern day without social media having any impact on the plot or characters might make for an unusual, unrealistic story. But then again, Murakami has never been known for giving reality complete authority over his narratives, and so it’s likely he’ll continue to feel no pressure to give social media his time.
Source: LifeWear via Twitter/@zpURgBiknqlC0yK via Otakomu, Twitter
Top image: Pakutaso (edited by SoraNews24)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Feel free to follow Casey on Twitter, where me makes no promises about the quality of his writing.

Got a question for Haruki Murakami? Website lets you ask the author directly, and in English, too
Haruki Murakami, Uniqlo team up for T-shirt line saluting Japan’s most celebrated modern author
Haruki Murakami’s advice on how to be a great writer: Be born with talent
Haruki Murakami denied Nobel Prize in Literature AGAIN, so summer is officially over
Nobel Prize for Literature eludes Japan’s Haruki Murakami yet again, and he couldn’t care less
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s first fall color forecast for 2026 is here!
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
The mystery of Port Store, the Japanese convenience store that looks like a Lawson rip-off
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Elderly couple donates 400 million yen to erect Myaku-Myaku statue in Osaka
Japan Railways announces unlimited-ride train pass for fall travel
Lawson convenience store opens its first mobile, trailer-style location in Japan
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
One Piece Day 2026 brings new art, music, and new cast announcements
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Author Haruki Murakami’s Q&A blog closes, posts hint at his own incredibly sad marriage
Haruki Murakami’s solution to the nuclear power debate in Japan: Actually call it “nuclear power”
Japanese service will lock your social media accounts and boost your productivity
Theft victim uses social media to catch suspects, suspects use social media to convict selves
Japanese news agency under fire for announcing Nobel Prize goes “to foreigners”
A talk with the first Japanese person to play in Major League Baseball, Masanori Murakami
Tokyo middle school leaflet asks students to write down, turn in their social media passwords
Japan’s Shizuoka bans teachers from personal communication with students on social media
Japanese police to use AI to search social media posts for potential terrorists
Japanese high school will suspend students who don’t reveal their social media account names
Survey reveals Japan’s Generation Z dresses for social media, not for self-expression
Overwhelmed by modern social media? Japanese company is bringing back pagers with an emoji-twist
B’z guitar lost for 20 years found in 10 days using social media
3 rules to make you a more productive writer, from Japanese novelist who wrote 25 books in 8 years
Japanese Twitter rolls eyes at book teaching “manners 90 percent of Japanese people don’t know”