
It’s not just e-money, it’s ani-money.
If you’re an anime fan, at some point your love of Japanese animation is going to have you reaching for your wallet. You could be treating yourself to something splashy, like a limited-edition figure or Blu-ray box set, or maybe it’s just a fun little impulse buy, like a keychain of your favorite character.
But what if that keychain itself was your wallet?
That’s the idea behind the new Oshiharai Keyholder, which combines the Japanese words oshi, otaku slang for “favorite character,” and harai/”payment.” Developed by Sony, the Oshiharai Keyholder uses the company’s FeliCa IC card technology to combine an anime keychain with a prepaid e-money card.
Despite the embedded technology, the Oshiharai Keyholder is still just three millimeters (1.12 inches) thick, roughly the same as a normal character keychain.
The keychain works with Rakuten’s Edy e-money system, which is widely accepted in Japan at retailers and vending machines and allows you to pay simply by tapping a receptor pad.
▼ Homura helping to buy some Pocari Sweat, hot green tea, or other delicious Japanese vending machine soft drink
The initial batch of Oshiharai Keyholders features two characters from dark magical girl franchise Puella Magi Madoka Magica, Madoka Kaname and Homura Akemi. Preorders open May 1 here through the Aniplex Plus online store, priced at 2,980 yen (US$29), and with delivery scheduled for June. Quantities are limited, but since Sony is billing these as the “first round,” it’s probably only a matter of time before Oshiharai Keyholders for other franchises start showing up too.
Source: Sony (1, 2)
Images: Sony
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Follow Casey on Twitter, where he’ll have no more use for cash if/when they release a Line Inverse Oshiharai Keyholder.





Magical anime fan art has characters appearing to leap off the page in tender act of friendship
Madoka Magica heads to the beach with new line of anime-themed swimsuits 【Photos】
We fall under the spell of life-sized Madoka statue at magical girl anime art exhibit
Puella Magi Madoka Magica anime lingerie line expands with new Sayaka and Kyoko sets 【Photos】
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Tokyo’s Haneda Airport airlines announce stricter luggage check-in deadline for domestic flights
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Is covering your entire upper body with cooling strips enough to fend off Japan’s summer heat?
Coco’s Japan is very confident in their chilled ramen, but should they be? [Taste test]
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Toyota Museum’s international retro vehicle parade returns to Aichi this autumn
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Foreign tourists in Japan eat far more rice than previously thought, according to new data
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Magical shoes for magical girls as Madoka Magica anime inspires new sneaker line 【Photos】
Madoka Magica magical girls get their own line of anime lingerie
Cast of Madoka Magica anime gets into the Easter spirit with line of special holiday merchandise
Online shop’s anime character personal seals look awesome, can be used for legal paperwork
Anime about nasty contract surprises gets real-life credit card with nasty contract surprises
Amazing! This 3-D itasha looks like a portal into the anime world
Tokyo realtor will give you hundreds of dollars of anime decorations for your new apartment
Tokyo shrine hosts event for anime fans ready to let go and recycle character keychains, standees
The best cosplayers from Day 2 of Summer Comiket 2022【Photos】