
It’s not just e-money, it’s ani-money.
If you’re an anime fan, at some point your love of Japanese animation is going to have you reaching for your wallet. You could be treating yourself to something splashy, like a limited-edition figure or Blu-ray box set, or maybe it’s just a fun little impulse buy, like a keychain of your favorite character.
But what if that keychain itself was your wallet?
That’s the idea behind the new Oshiharai Keyholder, which combines the Japanese words oshi, otaku slang for “favorite character,” and harai/”payment.” Developed by Sony, the Oshiharai Keyholder uses the company’s FeliCa IC card technology to combine an anime keychain with a prepaid e-money card.
Despite the embedded technology, the Oshiharai Keyholder is still just three millimeters (1.12 inches) thick, roughly the same as a normal character keychain.
The keychain works with Rakuten’s Edy e-money system, which is widely accepted in Japan at retailers and vending machines and allows you to pay simply by tapping a receptor pad.
▼ Homura helping to buy some Pocari Sweat, hot green tea, or other delicious Japanese vending machine soft drink
The initial batch of Oshiharai Keyholders features two characters from dark magical girl franchise Puella Magi Madoka Magica, Madoka Kaname and Homura Akemi. Preorders open May 1 here through the Aniplex Plus online store, priced at 2,980 yen (US$29), and with delivery scheduled for June. Quantities are limited, but since Sony is billing these as the “first round,” it’s probably only a matter of time before Oshiharai Keyholders for other franchises start showing up too.
Source: Sony (1, 2)
Images: Sony
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Follow Casey on Twitter, where he’ll have no more use for cash if/when they release a Line Inverse Oshiharai Keyholder.





Magical anime fan art has characters appearing to leap off the page in tender act of friendship
Madoka Magica heads to the beach with new line of anime-themed swimsuits 【Photos】
We fall under the spell of life-sized Madoka statue at magical girl anime art exhibit
Puella Magi Madoka Magica anime lingerie line expands with new Sayaka and Kyoko sets 【Photos】
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Pokémon Centers across Japan cancel April events after stabbing in Tokyo
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
A Kyoto factory vending machine sells gourmet mystery meals at bargain prices
The impossible circular staircase is just that… impossible【Video】
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Japanese parent finds a quick and easy way to get your kids to love reading from an early age
Tottori airport serves crab soup from a faucet and… Dammit Seiji, put down that plastic bottle!
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Magical shoes for magical girls as Madoka Magica anime inspires new sneaker line 【Photos】
Madoka Magica magical girls get their own line of anime lingerie
Online shop’s anime character personal seals look awesome, can be used for legal paperwork
Cast of Madoka Magica anime gets into the Easter spirit with line of special holiday merchandise
Costumes and casting for upcoming Madoka Magica stage adaptation divides fans
Wear your love of Madoka Magica to work with these discreetly nerdy neckties
Anime about nasty contract surprises gets real-life credit card with nasty contract surprises
Amazing! This 3-D itasha looks like a portal into the anime world
Japanese Lolita fashion designers create amazing Madoka Magica dresses
Tokyo realtor will give you hundreds of dollars of anime decorations for your new apartment
How to most effectively use your itasha anime car windows for a clever trick
Tokyo shrine hosts event for anime fans ready to let go and recycle character keychains, standees