In recent years, itasha, cars emblazoned with admirably detailed yet painfully nerdy vinyl graphics inspired by anime and manga, have been getting more and more mainstream attention. But what if you’re not old enough to drive, or you just want to express your admiration for your favorite 2-D character without spending hundreds of dollars creating a car that your friends or date will be too embarrassed to ride in?
In that case, why not turn to the world of itachoko, chocolates decorated with anime character likenesses?
Ice cream and frozen food maker Futaba Foods decided to get creative this past Valentine’s Day, and invited a number of contests to participate in creating and sharing snapshots of their itachoko.
Belcorno, an Italian restaurant in Aichi Prefecture, put their experienced chefs to work on this chocolate battleship and character from mobile game Kantai Collection, in which the player commands a combat unit made up of anthropomorphized battle ships.
▼ Of course some of them wear sailor suits. They’re ships for crying out loud!
艦これ「チョコレート」ベルコルノ出品作
【暁型 4番艦 駆逐艦 電】(電 艦型ブラウニー付き)「 電の本気を見るのです!」#華麗なる公式 #公式バレンタイン痛チョコ対決 #艦これ pic.twitter.com/NHt2OjlOyt
— ベルコルノ@ラテアートと漫画飯 (@BELCORNO) February 14, 2014
Illustration website Ecrii showed up with this artistic realization of the site’s mascot.
イラスト情報サイト「ecrii」の痛チョコは、イラストレーター中村佑介さんによるデザインのエクリちゃんです~(*^▽^*)ノ
漢らしくぶっつけ本番で挑みましたよ。【S】 #公式バレンタイン痛チョコ対決 pic.twitter.com/Cf1nSnFwmm— 季刊エス・スモールエス・ecrii公式 (@kikan_s_ss) February 14, 2014
Non-Japanese characters weren’t barred from the fun wither, as even the Japanese branch of Warner Entertainment tossed their hat in the ring with this Gollum.
▼ Is Gollum such a sympathetic villain that you could resist eating him?
【ハッピーバレンタイン☆★☆】本日はバレンタインということで、ワーナー公式が贈る渾身の痛チョコをお届けします。どうぞ召し上がれ。 #公式バレンタイン痛チョコ対決 pic.twitter.com/CZC4jnOzpM
— ワーナー ブラザース ジャパン (@warnerjp) February 14, 2014
Of course, Tolkien’s work would go on to serve as the primary inspiration for hundreds of fantasy series, such as video game Dragon Quest, which was represented by these cute little chocolate slimes made out of Hershey’s kisses.
▼ Is it wrong that we’re immediately trying to figure out how many experience we’d gain by eating the whole lot?
もうどうしようもなく本日(ついさっき)誤魔化…いえ、リベンジ気味なのがこちら。
3D痛チョコなスライムさん…#公式バレンタイン痛チョコ対決 pic.twitter.com/zplFklPIUX— 森田アルミ工業株式会社【公式】 (@moritaalumi) February 14, 2014
Oddly enough, the majority of participating companies were neither animation nor candy producers. Those slimes above, for example, were made by Imamura Aluminum, which sells interior fixtures. This Tachikoma rideable robot from Ghost in the Shell? You can thank Yanagiya, a company which sells apricot-oil derived beauty products.
|´-`).。oO(えいやっっ!いけー!タチコマ!…) pic.twitter.com/37CbWJsEKp
— 柳屋あんず油(公式)🍑もっと私らしく、うるおい、ツヤめく。✨ (@anzu_oil) February 14, 2014
Watanabe Fabrics went all-out with three different types of itachoko showing its employees keep their fingers on the pulse of the anime community, with sweets inspired by mega-hit Attack on Titan…
最後に練習で一番最初に作った兵長。製作した痛チョコは以上です!ありがとうございました! #公式バレンタイン痛チョコ対決 pic.twitter.com/mbgxMBQMe6
— 渡辺布帛工業株式会社【公式】 (@watanabe_info) February 14, 2014
…tongue-in-cheek superhero franchise Tiger and Bunny…
TIGER&BUNNY 鏑木・T・虎徹&バーナビー・ブルックスJr.:バニーの髪の色…どうしてこうなったorz #公式バレンタイン痛チョコ対決 pic.twitter.com/pNZBDTtBmA
— 渡辺布帛工業株式会社【公式】 (@watanabe_info) February 14, 2014
… and even Kirikuma from recently wrapped TV series Arpeggio of Blue Steel, who we’re not sure we should hug or shoot with a hunting rifle
蒼き鋼のアルペジオ キリクマ:可愛い外見に反してかっこよくて強いので大好きです(*´∀`*) #公式バレンタイン痛チョコ対決 pic.twitter.com/BXVgZgDWcW
— 渡辺布帛工業株式会社【公式】 (@watanabe_info) February 14, 2014
Similarly non-anime related ejoy, an online home center which is standing by in case you need a Black & Decker cordless drill or a couple of two-by-fours, turned in this exquisitely drawn Mokkun, a familiar from supernatural period piece Shonen Onmyoji.
痛チョコ対決スタートしています。
西村ジョイの痛チョコはこちらです!#公式バレンタイン痛チョコ対決 pic.twitter.com/eYepRerGWc— 西村ジョイ株式会社 (@ejoyec) February 14, 2014
And lastly, here’s an idol singer from Love Live!, which comes to us courtesy of Sanwa Company.
NEXT LOVELIVE2015開催決定記念に作っちゃいました。うっちーまで届けーーー!!(・8・) {ことりのおやつにしちゃうぞ★ #公式バレンタイン痛チョコ対決 pic.twitter.com/UFeuMNZ3IS
— サンワカンパニー (@sanwacompany) February 14, 2014
Valentine’s Day may have come and gone, but considering the energy that went into the exhibition, we wouldn’t be surprised to see Futaba Foods organize another next year. And for all those of you inspired by these anime goodies to get in the itachoko game yourself, but feeling like you need to upgrade your cooking equipment first, Sanwa Company’s main line of business is kitchen installations and renovations.
Source: IT Media
Top image: Twitter
Insert images: Owly (1, 2, 3), Twitter (1, 2, 3, 4, 5, 6, 7, 8, 9)

The true meaning of December 25: The birth of Levi from Attack on Titan
Anime pregnancy tests: The latest otaku meme, and it’s not just for 2-D girls
Japanese Lego master makes incredible sculpture of diabolical Dragon Quest villain【Pics】
Dragon Quest town and adventure RPG attraction coming to Japanese theme park
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Never forget that Mister Donut’s super-simple ramen is actually very hard to beat
Totoro embroidered bags and pouches are as fluffy and cute as the Ghibli star himself【Photos】
Pokémon doughnuts appear at Mister Donut, with all-new Pikachu and Foongus
Step into Japanese culture with Converse’s new Japan-exclusive shoes featuring gods, sushi style
All-you-can-eat lunch buffet for just 850 yen right next to Shinjuku Station
Tokyo’s first gourmet choco banana specialty shop is worth stopping in Harajuku for
The deluxe disappointment and basic brilliance of Japan’s oldest standing soba noodle chain
This beautiful Nara inn was once home to a Living National Treasure
Turn a persimmon into a pudding with one simple ingredient
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
New Kyoto experience package lets you film epic samurai battles with your friends
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Real takoyaki is almost impossible to find in Tokyo, but this place has it, our hardliner says
Top Japanese baby names for 2025 feature flowers, colors, and a first-time-ever favorite for girls
Studio Ghibli releases new Ursula’s blanket from Kiki’s Delivery Service
Studio Ghibli releases new “komorebi” plush toys to brighten your days
JR Hokkaido train driver in trouble for reading book about trains on stopped train
Studio Ghibli releases new anime tea and mugs in Japan
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
Studio Ghibli anime stoles are here to keep you warm with a range of famous characters
Japanese hotel chain’s new service: A bed and pajamas for otaku travelers’ plushies
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Totoro fountain figurine recreates the sights and sounds of one of anime’s most memorable scenes
Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Magical senzu beans from Dragon Ball now available in chocolate form!
Attack on Titan-melon! Japanese mom creates replica of anime’s Colossal Titan out of watermelon
Dragon Quest wedding: Japanese video game lovers celebrate with classic Sony PlayStation details
Top cosplayer Enako cosplays at Tokyo Game Show for SNK’s City of the Wolves【Photos】
Japanese commercial for upcoming Dragon Quest XI evokes nostalgia and excitement all at once
Trailer for Attack on Titan’s last season finally released, looks awesome despite studio changes
Naomi Watanabe cosplays as Sailor Moon as she joins voice cast of anime franchise
Official Summer Pockets itasha listed on Yahoo! Auctions, comes with a bucketload of goodies
Leave a Reply