
An eyesore and waste of government money, or a brilliant economic recovery scheme?
The pandemic is having a negative effect on pretty much all communities, but it’s especially hard these days for places where the local economy is reliant on tourism. Fewer travelers mean fewer customers, and many regional merchants are finding it hard to make ends meet.
In response, the Japanese government has been giving out regional revitalization grants, and recently awarded one to the town of Noto in Ishikawa Prefecture. So what did the city use its money for?
A giant squid statue.
▼ And yes, you can climb inside the hole.
The powers that be in Noto, which is on the Noto Peninsula, decided that the best use of its government grant was the monument shown in the above video. At 13 meters (42.65 feet) long it’s almost as big as a Gundam, and it also measures nine meters in width and four meters in height. But what’s arguably the most shocking number of all is how much government money the town spent on it: 25 million yen (US$241,500)!
Even crazier? The 25 million yen still wasn’t enough to pay for the whole thing, as the final cost came to 27 million yen (US$260,900), leaving the town to scrounge up the remaining two million on its own.
If you’re wondering how a giant squid statue is supposed to help with the coronavirus, the plan isn’t to have its frightful visage scare the virus away. The giant squid statue is located outside Noto’s Tsukumall michi no eki, or “road station.” These are roadside rest stops in rural Japan that offer local foodstuffs and crafts, giving travelers a place to relax and refresh themselves while sampling the local culture.
Since Notocho is famous for its delicious squid, which you can buy at Tsukumall, the officials in charge of choosing how to use the money thought that the statue was a wise promotional use of their windfall, under the logic that it’ll attract more people to the road station, and they’ll spend more money while they’re there. Not everyone who’s been commenting on Twitter about it 100-percent agrees, as the statue has been drawing wide range of reactions:
“At first I thought ‘Yeah, I bet kids will be happy when they see it,’ but they spent way too much on it.”
“This probably will get them more visitors once the pandemic settles down, but that’s a whole lot of money they dropped on this.”
“It’s the same as how when you’ve got a lot of money in your pocket, you always end up buying stuff you don’t really need at all.”
“Maybe it’ll become their version of Shibuya’s Hachiko statue. ‘Meet ya at the squid at 5 o’clock!’”
“Hold up, they didn’t design it to move like those mechanized crab restaurant signs?”
“Honestly, I think this is pretty cool.”
It’s worth keeping in mind that the grant was given for economic revitalization specifically, implying that other additional financial pressures the town might be facing during the pandemic, such as health care costs, are either already accounted for or being supported by other special funds from the national government. There’s also no denying that the giant squid statue is incredibly eye-catching, and it’s doubtful anyone will be able to drive by without stopping to get out for a closer look. Whether it’s going to be visually appealing enough to earn back the 25 million yen the town spent on it, though, is a question we’re going to have to wait a while for the answer to.
Giant squid statue information
Ika no Eki Tsukumall / イカの駅つくモール
Address: Ishikawa-ken, Hosu-gun, Noto-cho, Ossaka 18-18-1
石川県鳳珠郡能登町越坂18−字18番1
Website
Sources: YouTube/FNNプライムオンライン, Twitter (1, 2)
Top image: Pakutaso (edited by SoraNews24)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Japanese town that spent 25 million yen in COVID money on giant squid statue says it paid off big
Enormous Buddhist Kannon statue in Sendai shocks visitors with otherworldly looming
Tokyo’s giant Gundam statue dismantled in anime-like scene that’s warming the hearts of fans
Tokyo is getting a new giant Gundam robot statue this fall and it’ll be even bigger than the last
Japanese town will give you two million yen for having your third kid there in birth-boosting plan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
Baskin-Robbins Japan’s 2026 popularity poll results are in and the champion flavor is crowned
The top 12 incomprehensible school rules, as chosen by high school students
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
7-Eleven Japan now has ramen machines…but only at 41 stores
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
China’s life-size Gundam anime robot statue is complete【Photos】
Japan’s craziest train station has a giant with light-up eyes growing out of its wall【Photos】
Dragon’s Maze: Japan’s built-by-hand giant labyrinth that gets bigger and harder every year