
We find out if the new brewing process has ruined Japan’s most popular beer.
In Japan, the most popular brand of beer is Asahi Super Dry, so it was big news when the company decided to change its recipe for the first time ever last year.
We like to keep our stocks of the beer in good supply, so we’d never gotten around to trying the new version until this week, when we were just about to open our final cans containing the original formula. In order to fully savour and appreciate this special no-longer-available beer, we decided to compare it to the new version that’s now on the market, and just by looking at the cans themselves we could tell they were totally different.
▼ New version (left), original version (right)
There didn’t seem to be any major difference in terms of calories and alcohol content — the only difference was a warning on the old version (marked in red, below) that read: “A dry draft beer with a smooth and sharp taste.”
Asahi Super Dry has been satisfying the country’s thirst for beer with this smooth and sharp taste since it was first released in 1987, so it seemed crazy to mess with a good thing. Our reporter K. Masami was particularly dubious about the new beer, so she took charge of the tasting duties, pouring each one into a glass for a visual check.
Although the new beer looks slightly darker in the photo above, in reality the hues looked the same. With no major difference in terms of hue, it was now time to check the taste.
Starting with the new formula, Masami took a sip and was surprised to find that it tasted like the same Asahi Super Dry she’s been drinking for years. It was refreshing, with a gentle bitterness and light texture that made it incredibly easy to drink.
Next, she took a sip of the original beer, and that’s when the difference in flavour came to the fore. This beer tasted entirely different, with a more rounded flavour and a much stronger bitterness. She’d never noticed the beer’s bitter quirk or how dry the formula was until now, when comparing it to the new formula, which seemed much lighter and easier to drink by comparison.
Even if you take into account that the old beer has been out of production for a while, the difference was obvious. Masami had always thought that the Super Dry’s selling point was its ease of drinking, but as it turns out it did have a sharp bitterness that may have been too strong for first-timers.
For the record, Masami’s personal preference is for the original, which had a more robust flavour, but she can see the appeal of the fresh new formula, which is markedly more accommodating for people who aren’t used to drinking beer.
In that sense, the new formula lines up with Asahi’s promotional spiel for it, which stated that it “improves the drinking experience”. We’re curious to find out whether it’ll last for decades like the original version, because with Asahi now releasing a new low-alcohol spinoff, it looks like the company is focussing on the future rather than the past. Unlike Suntory, which is so steeped in tradition that fans like Keanu Reeves can’t get enough of it.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]






Japan’s favorite beer, Asahi Super Dry, to get new low-alcohol spinoff
Asahi Super Dry to sell draft beer in a can
Asahi Brewery asks: Why not mix beer and Calpis? So we do…
Asahi Super Dry’s draft beer in a can, the Nama Jockey Can, is here【Taste test】
Japan’s best-selling beer is changing its recipe for the first time in 35 years
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese convenience store shows us how to dress for the rainy season
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Japan’s sticker wars are reaching a breaking point, even for enthusiasts
Video of man spraying liquid on conveyor belt sushi leads to arrest in Japan
Osaka is hosting a “hentai” event, but it’s probably not what you think
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
What’s up with the Ghibli Park photo and video ban?
Japan’s adorable pudding chick becomes a transit card mascot
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Krispy Kreme releases a new Doughwich… at only one store in Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Asahi Super Dry is ready for spring with new cherry blossom packaging, “Sakura Banquet” brew
Happy Father’s Day, Japan-style with the Asahi Super Dry beer tower set【Photos】
Get Asahi Super Dry beer in a spring sakura package for a limited time!
Asahi Beer abolishes “image girl” spokesmodel position, ending practice at big four brewers
Asahi combines beer, cherry blossoms, and Nogizaka46 idols in touching new commercial 【Video】
Asahi paused production of its awesome removable-top beer cans, so let’s try making our own!
We try “The Dream,” Asahi’s new, purportedly “perfect” beer【Taste Test】
Japanese beer giant Asahi buys British London Pride brewery; U.K. writer hopping mad
Japan’s most popular beers, according to 70 million customers
Asahi puts a new twist(er) on draft beer
A year of beer at Tokyo restaurant offering all-you-can-drink Asahi for 12 months
One of Japan’s best ramen chains is offering five free beers for every bowl of ramen you order
Tabasco Japan says you should add hot sauce to your beer, but are they right?【Taste test】
We try blue beer made with drift ice from Hokkaido
Cherry blossom beer. Taste test. Need we say more?