
We find out if the new brewing process has ruined Japan’s most popular beer.
In Japan, the most popular brand of beer is Asahi Super Dry, so it was big news when the company decided to change its recipe for the first time ever last year.
We like to keep our stocks of the beer in good supply, so we’d never gotten around to trying the new version until this week, when we were just about to open our final cans containing the original formula. In order to fully savour and appreciate this special no-longer-available beer, we decided to compare it to the new version that’s now on the market, and just by looking at the cans themselves we could tell they were totally different.
▼ New version (left), original version (right)
There didn’t seem to be any major difference in terms of calories and alcohol content — the only difference was a warning on the old version (marked in red, below) that read: “A dry draft beer with a smooth and sharp taste.”
Asahi Super Dry has been satisfying the country’s thirst for beer with this smooth and sharp taste since it was first released in 1987, so it seemed crazy to mess with a good thing. Our reporter K. Masami was particularly dubious about the new beer, so she took charge of the tasting duties, pouring each one into a glass for a visual check.
Although the new beer looks slightly darker in the photo above, in reality the hues looked the same. With no major difference in terms of hue, it was now time to check the taste.
Starting with the new formula, Masami took a sip and was surprised to find that it tasted like the same Asahi Super Dry she’s been drinking for years. It was refreshing, with a gentle bitterness and light texture that made it incredibly easy to drink.
Next, she took a sip of the original beer, and that’s when the difference in flavour came to the fore. This beer tasted entirely different, with a more rounded flavour and a much stronger bitterness. She’d never noticed the beer’s bitter quirk or how dry the formula was until now, when comparing it to the new formula, which seemed much lighter and easier to drink by comparison.
Even if you take into account that the old beer has been out of production for a while, the difference was obvious. Masami had always thought that the Super Dry’s selling point was its ease of drinking, but as it turns out it did have a sharp bitterness that may have been too strong for first-timers.
For the record, Masami’s personal preference is for the original, which had a more robust flavour, but she can see the appeal of the fresh new formula, which is markedly more accommodating for people who aren’t used to drinking beer.
In that sense, the new formula lines up with Asahi’s promotional spiel for it, which stated that it “improves the drinking experience”. We’re curious to find out whether it’ll last for decades like the original version, because with Asahi now releasing a new low-alcohol spinoff, it looks like the company is focussing on the future rather than the past. Unlike Suntory, which is so steeped in tradition that fans like Keanu Reeves can’t get enough of it.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]






Japan’s favorite beer, Asahi Super Dry, to get new low-alcohol spinoff
Asahi Super Dry’s draft beer in a can, the Nama Jockey Can, is here【Taste test】
Asahi Super Dry to sell draft beer in a can
Asahi Brewery asks: Why not mix beer and Calpis? So we do…
Japan’s best-selling beer is changing its recipe for the first time in 35 years
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Data suggests increased bear sightings have led to a decrease in mountain climbers across Japan
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
Amid foreign sex tourist rise, Japanese government considering outlawing paying for prostitution
Pikachu and other Pokémon evolve into hydration types with Thermos drinkware collaboration [Pics]
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Winnie the Pooh cosplays as Yuzuru Hanyu for new plushie collaboration
Dragon Ball Z theme park, financed by Saudi Arabia, to be built in France
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Asahi Super Dry is ready for spring with new cherry blossom packaging, “Sakura Banquet” brew
Happy Father’s Day, Japan-style with the Asahi Super Dry beer tower set【Photos】
Get Asahi Super Dry beer in a spring sakura package for a limited time!
Asahi paused production of its awesome removable-top beer cans, so let’s try making our own!
We try “The Dream,” Asahi’s new, purportedly “perfect” beer【Taste Test】
Asahi Beer abolishes “image girl” spokesmodel position, ending practice at big four brewers
Asahi combines beer, cherry blossoms, and Nogizaka46 idols in touching new commercial 【Video】
Japanese beer giant Asahi buys British London Pride brewery; U.K. writer hopping mad
Japan’s most popular beers, according to 70 million customers
Asahi puts a new twist(er) on draft beer
A year of beer at Tokyo restaurant offering all-you-can-drink Asahi for 12 months
One of Japan’s best ramen chains is offering five free beers for every bowl of ramen you order
Cherry blossom beer. Taste test. Need we say more?
Tabasco Japan says you should add hot sauce to your beer, but are they right?【Taste test】
We try blue beer made with drift ice from Hokkaido