
The oldest shika senbei maker in the city gives us an inside look and a fresh-cooked taste.
Nara has several temples, shrines, and statues of historical significance, but arguably the biggest draw to the city is its herds of deer which freely roam its central park and streets. Though they’re wild animals, the deer are an integrated part of the community, calmly and cheerfully interacting with human locals and visitors.
The deer are such a symbol of the city that they even have their own special snack, called shika senbei (“deer crackers”). It’s said that these deer treats were first made in the early Edo period (which began in 1603). Today, there are five companies that produce them, and our Nara-based reporter, K. Masami, paid a visit to the oldest one to see how they’re made.
▼ Deer crackers
Takeda Toshio Shoten’s history doesn’t quite stretch back to the feudal era, but it can trace its roots to the early Taisho era. As a matter of fact, when Nara’s Kasuga Grand Shrine made its first official proclamation designating authorized deer cracker makers back in 1917, Takeda Toshio Shoten was listed on the parchment, so they’ve got more than a century of industry experience.
Masami was met at the door by the current owner, Takeda-san, and as soon as she stepped through the doorway she could smell the aroma of roasting crackers. Following the scent to the back of the building, they arrived in the production area.
Unlike the delicious but highly processed snacks we humans stuff ourselves with, deer crackers are made from only three basic ingredients: rice bran, wheat, and water. Right at the start, these get stirred together by a mixing machine.
Once they’re blended smoothly together, the batter is transferred to the grilling machine, where it drips into circular molds.
After the molds are filled, the line advances and a hot iron plate comes swinging down, flattening the batter out and flat-grilling the crackers.
“Would you like to try a fresh-cooked one?” Takeda asked, and Masami was initially hesitant. Deer crackers are deer snacks, not people ones, right? But then she thought about the ingredients. Rice and wheat are both edible, right? If anything, they’re healthy, and there’s no added salt, sugar, or oil to deer crackers either.
So she took a bite, and…
…it was surprisingly tasty! With no extra flavorings, she’d expected it to be bland, but the fresh-cooked deer cracker had a delicious graininess to it, plus a satisfying crunch and comforting warmth.
“And here’s a room-temperature one, for comparison,” Takeda said, handing her a second helping, and this time the sensation was far more “animal feed” than “people food.” Cooled down, the harsher notes of the flavor profile start to stand out, so if you’re going to eat a deer cracker for some reason, Masami highly recommends making it one that’s fresh off the line.
Once the crackers are cooked, the next step is packaging. They’re sold in stacks of 10, held together by a strip of paper furnished by the Nara Deer Preservation Foundation in exchange for a fee that’s used to fund deer welfare programs.
Masami noticed that each strip was sealed using a glue-like adhesive, and Takeda explained that this is a special substance that not only holds the paper together, but is also safely digestible by deer, in case they happen to bite off a piece of the wrapper.
As Masami said her goodbyes to Takeda and his staff, she couldn’t help smiling at how much care and craftsmanship goes into the deer crackers, despite the incredibly low price they sell for, and if you’d like to visit Takeda Toshio Shoten for yourself, tour reservations can be made by phone at the number listed below.
Location information
Takeda Toshio Shoten / 武田俊男商店
Address: Nara-ken, Nara-shi, Narazaka-cho 2476-2
Telephone: 0742-22-4853
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]















With foreign visitor numbers to Nara Park plummeting, are the city’s deer in danger of starving?
Nara deer shikadamari mystery deepens as tourists return to Nara park
Nara unveils new vending machines that sell deer crackers
The poo from Nara Park’s deer is changing because of the coronavirus pandemic
Nara asks visitors to stop feeding the deer
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Japan’s first fall color forecast for 2026 is here!
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
The mystery of Port Store, the Japanese convenience store that looks like a Lawson rip-off
Elderly couple donates 400 million yen to erect Myaku-Myaku statue in Osaka
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Japan Railways announces unlimited-ride train pass for fall travel
Lawson convenience store opens its first mobile, trailer-style location in Japan
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
One Piece Day 2026 brings new art, music, and new cast announcements
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Increased tourist numbers in Nara Park are affecting the size of its deer population
Nara deer “addicted” to rice crackers, lose weight with no tourists to feed them
Nara deer shikadamari phenomenon continues to baffle visitors at Nara park
Deer in Nara Park outnumber visitors, display baffling summer gathering behaviour
Deer in Nara Park mysteriously disappear during this year’s shikadamari season
Shikayose: The Calling of the Deer in Nara with acorns and a French horn
Nara’s “deer cookie” rice crackers get their first price increase in 28 years
Bizarre “shikadamari” deer gathering at Nara Park baffles people in Japan
A senbero with deer in Nara Park turns into a weird fever dream
Shikadamari: The Nara deer summer gathering phenomenon that baffles visitors every year
Deer that appeared in downtown Osaka gets a new home, a new name, and a lot of snacks[Video]
Nara Park’s first baby deer of the year has been born, is totally adorable【Video】
Nara deer heading farther outside park during the coronavirus outbreak, but will they come back?
Why isn’t there more deer poo in Nara Park? This very strange museum has the answer【Photos】
Starbucks releases 47 Frappuccinos around Japan, we try the one for Nara Prefecture