
Competition between prefectures is real, and there’s a reason why it happens.
With a total of 47 prefectures in Japan, there’s bound to be a certain sense of rivalry between some of them, especially when each one proudly boasts its own unique local specialties.
That’s one of the reasons why Sony Life Insurance Company conducts its annual “47 Prefectures’ Lifestyle Awareness Survey“. This was its seventh year of surveying residents, with 4,700 people between the ages of 20 and 59 (100 from each prefecture) responding to the online questionnaire, which revealed some interesting insights into rival relations around the country.
According to the survey, the prefecture that most prefectures see as a rival is Tokyo. That comes as no real surprise, seeing as it’s the capital of the nation, and as many might’ve guessed, it’s the prefectures that are home to the second and third biggest cities in Japan — Kanagawa and Osaka respectively — that most view Tokyo as its rival.
36 percent of respondents in Kanagawa and Osaka said they feel like their home prefectures pit themselves against Tokyo, followed by 16 percent from Kyoto and 10 percent from Hokkaido.
▼ Tokyo is the envy of many around the nation.
Taking a look at some of the other rivalries that came to light through the survey, a lot of them appeared to be neighbouring ones, like:
・ Saitama vs Chiba
・ Tochigi vs Ibaraki
・ Toyama vs Ishikawa
・ Yamanashi vs Shizuoka
・ Tottori vs Shimane
Among them, Tottori vs Shimane had the highest rivalry rate, with 74 percent of Tottori respondents seeing Shimane as a rival and 82 percent of Shimane respondents seeing Tottori as a rival. Some of the reasons given for the rivalry included:
“Because we’re always mistaken for each other” and “Because we’re next to each other we have a similar image“.
▼ So remember: Tottori is known for its sand dunes, and Conan Town…
▼ …while Shimane is known for Izumo Taisha (below), and writer Lafcadio Hearn.
The Tochigi vs. Ibaraki rivalry also stems from the fact that they’re deemed to be similar and often compared by people around Japan. The Yamanashi vs. Shizuoka rivalry, however, stems from the famous mountain they share, Mt Fuji, which straddles both prefectures.
One surprising rivalry was the one that emerged between Hokkaido and Okinawa, which are on opposite ends of Japan. These regions might have very different climates, with Hokkaido known for its snow in winter and Okinawa for its tropical summers, but as island prefectures, they both have a lot in common, in terms of cultures and landscapes that differ from the mainland, which gives them strong tourist appeal.
According to the results, the more that prefectures have in common, the more chance a rivalry will arise between them. That’s pretty much an allegory for people as well, so wherever you are, remember to spread the love evenly, between people and regions…even if you secretly prefer one over the other.
Featured image: Pakutaso
Insert images: SoraNews24, Pakutaso (1, 2, 3)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]





Japan’s most competitive neighboring prefectures are revealed in a recent survey
Online survey sheds light on prefectural personality rankings of Japanese people
Japan’s favorite Pokémon types by prefecture–which types are the most popular?
Survey picks Japan’s most attractive prefectures – Familiar spots at top and bottom of rankings
Japanese cheating survey finds high infidelity rate in Kyoto and one of Tokyo’s neighbors
Does a long line mean a sweeter deal? We compare two sweets from a Hokkaido food fair【Taste test】
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Häagen-Dazs releases new Green Tea sandwich in Japan for a limited time
How to write “sakura” in Japanese (and why it’s written that way)
Japanese Twitter user illustrates the difference between schoolgirl uniforms in major cities
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Kubipan neck pants, the hot new Tokyo style that we just made up and hurts our butt cracks【Pics】
The 5 best Japanese bento to buy at Kyoto Station
12 Japanese MLB players to be honored with manhole lids across the country
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese survey ranks Hokkaido as the most desirable prefecture to settle down in
Japanese survey ranks which prefectures people want to move back to the most
Survey ranks Tokyo as the most desirable Japanese prefecture to live in, bumping Kanagawa to #2
Where are the most appealing parts of Japan? Prefecture survey investigates
Annual survey reveals Gifu jumped 41 spots to become the prefecture with the most karaage eaters
10 romantic date spots to fall in love with (and maybe at) in Hokkaido【Survey】
What’s the most satisfying part of Japan to visit? Japanese locals make a surprising pick【Survey】
Japan’s top 10 food travel destination prefectures【Survey】
Rub-a-dub-dub and relax in a tub: Survey reveals wintertime bathing habits across Japan
When do Japanese women have their first kiss? Survey finds gap between different parts of Japan
Japan Bucket List II: 8 places you need to visit to really understand Japan