
That’s one pin for every year they’ve been in business.
The popularity of bowling tends to wax and wane over the years, and it could be argued the high water mark for the sport in Japan occurred during the ’70s. That’s also when Shinjuku Copa Bowl opened in the Kabukicho area of Shinjuku, Tokyo.
▼ Copa Bowl is located inside the Humax building
Opening there was no small feat either, as Kabukicho was at that time by far the entertainment mecca of Japan. Big-name alleys sprung up in the district at bowling’s peak, but it was pretty much only the Copa Bowl managed to stay in business through the thick and thin of the past several decades in order to celebrate its 50th anniversary this year.
In celebration of still going strong after half a century, Shinjuku Copabowl is holding the 50-Pin Challenge. In this test of bowling prowess, 50 pins are lined up in a single lane and anyone who can get a strike will win “a month’s worth of free-game coupons” (i.e. 30 free tickets).
To attempt this feat, we sent our greatest bowler, Mr. Sato. However, it should be noted that we all suck at bowling so saying Mr. Sato is “our best” really isn’t so special. In fact, he’s a confirmed casual bowler whose lifetime average is firmly in the double digits.
Normally it would take him about seven frames to knock down 50 pins, but on this day he would have to do it with a single ball. Each attempt at the 50-Pin Challenge costs 1,000 yen (US$7.77), but if you post the attempt to social media the price is reduced by half.
Mr. Sato studied the pins and examined the polyurethane finish of the lane for any subtle curves and groves.
Then, remembering what he learned on YouTube thirty minutes beforehand, he swung his arm back widely…
…and then brought it forward steadily for a controlled throw.
▼ Mr. Sato: “Soul Ball, go!!!”
Mr. Sato’s aim was true, and the ball took a straight course down the center of the lane.
The Soul Ball struck the crowd of pins with mighty crash and sent a cloud of them flying in every direction.
However, when the dust settled…four remained.
▼ The video of the entire challenge
It was a bittersweet experience. It was an extremely good throw by Mr. Sato’s standards, but it definitely stung to get so close to a strike but fall short.
On the bright side, everyone who attempts the 50-Pin Challenge can get at least one free game ticket regardless of their score. In Mr. Sato’s case, a score of 46 was good for six free tickets and medium sized fries.
The event will continue until 28 April, so head on down to Shinjuku Copa Bowl and give it a whirl soon, while wishing this hallowed recreation facility another prosperous 50 years to come.
Alley information
Shinjuku Copa Bowl / 新宿コパボウル
Tokyo-to, Shinjuku-ku, Kabukicho 1-20-1 Humax Pavilion Shinjuku Kabukicho 3, 4F
東京都新宿区歌舞伎町1-20-1 HUMAXパビリオン新宿歌舞伎町3・4F
Open 11 a.m.-6:30 a.m. the next day
Website
Source: PR Times
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]












Mr. Sato tries to eat a cheap beef bowl, gets a massive, luxurious surprise in the process
The Gentleman’s Cheese Beef Bowl, invented by Mr. Sato
New Human Restaurant opens opposite Robot Restaurant in Shinjuku
24-hour gyoza restaurant in Tokyo’s Kabukicho is full of garlic and meat, has a lot of heart too
The new Tokyu Kabukicho Tower is packed with entertainment, food, and drinks–with one caveat
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
One Piece docking at Round 1 amusement centers in both Japan and the USA
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
KFC Japan creates spicy summer fried chicken chips together with Calbee
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
One of Tokyo’s best hair salons discovered: this dank parking garage!
Mr. Sato becomes a Tokyo host club host for one night, and you can drink with him!
American fan meets his idol under the Shinjuku Godzilla, Mr. Sato apologizes for his photos
Starbucks Challenge: How long does it take to visit all the branches in downtown Shinjuku?
Late-night all-you-can-eat yakiniku for only 980 yen? Yes, please!
We visit a new Tokyo bar where nobody speaks and writing is the only way to communicate
Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
Beef and sashimi in the same rice bowl: Brilliance or blasphemy? We find out【Taste test】
We give Mr. Sato a Gyro Bowl: Can it withstand even his creepiest undulations?
Be Mr. Sato’s online friend, and he might take you to dinner, like he did with these foreign fans
What happened when pose maestro Julio Janpierre met Mr Sato in Tokyo
Douhua, a delicious tofu pudding, is Mr. Sato’s new favourite food
We eat a luxurious Japanese-style buffet breakfast in a restaurant full of wood-carved bears
Mr. Sato takes on this mega bowl of hiyashi chuka and possibly snubs his boss in the process
We eat an Italian-inspired lobster curry…at a cheap curry chain!