
Gotta comrade ‘em all?
It’s election season in Japan, and campaigning works a little differently here than in some other countries. Walk around town, and you’ll spot designated election signs where candidates of all parties can put up their individual posters, and you’ll also see (and hear) trucks and vans with loudspeakers mounted on them, cruising slowly through residential neighborhoods while blaring out their candidate’s promises.
One thing you generally won’t see, though, are celebrities endorsing politicians who are running for office. Whether because of a general preference in Japan for keeping entertainment and politics separate or Japanese society not assigning so much weight to the personal opinions of actors and musicians regarding matters of governance, when candidates hit the campaign trail, they’re not usually accompanied by any show business stars.
So that made it all the weirder last week when Saeko Umemura, who’s seeking election to Japan’s House of Representatives, was seen making a speech outside Tokorozawa Station in Saitama Prefecture, and her entourage included Pikachu.
6.18は吉川→松伏→南越谷→航空公園→所沢へ。どこでも物価高騰に年金カットへの怒りが広がっています。長生きしてよかったと思える社会をつくりたい。
— 梅村さえこ(#比例は日本共産党 ) (@umemura_saeko) June 18, 2022
高校生からは高い学費を引き下げて!と。伊藤岳参院議員と街頭トーク。たくさんの子どもさんが手をふってくださいました。#梅村さえこ pic.twitter.com/3qbp8uWKf7
Making the scene especially surreal is that Umemura is a member of the Japanese Communist Party, whereas Pikachu is the face of one of the most profitable private enterprises on the planet. As fans will quickly notice, though, the Pocket Monster seen stumping with Umemura isn’t an officially licensed Pikachu costume, but a knockoff that’s arguably a worse imitation than Ditto.
Nevertheless, it’s clear Umemura wanted passersby to think she has Pikachu’s support in her political ambitions, and reactions from Japanese Pokémon fans on Twitter have been less than accepting of the political Pocket Monster press-ganging.
“Prepare yourself for the wrath of the Pokémon Company and Nintendo.”
“Hello, Nintendo legal department?”
“Even if it’s a knockoff Pikachu costume, she shouldn’t do that.”
“I can’t believe someone with this little common sense is actually a candidate for parliament.”
“This shows that the Communist Party has no interest in protecting businesses and creators.”
If elected, this would be Umemura’s second stint in the House of Representatives, following a three-year term that ended in 2017 when she failed to win reelection.
Source: Twitter/@umemura_saeko (1, 2) via Jin
Top image © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Japanese politician scraps plan to use Animal Crossing for political campaign tour
Japanese politician’s election plan: Put a gigantic, adorable cat on his campaign poster
Gang of Japanese politicians chase man down street, restrain him for “obstructing campaign”【Vid】
“Protect the Nation from NHK Party” becomes “Protect the Nation from Old Parties Party”
Pikachu becomes a phone-charging butt plug in knockoff Pokémon merch from China
East Japan Railway announces plans to abolish magnetic-strip tickets
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
7-Eleven Japan reinvents convenience store fruit sandwiches with new salty pink sakura peach variety
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
Date handsome cockroaches in a new dating sim from one of Japan’s leading pest control companies
Starbucks adds new Fruit Gummy sweets to stores in Japan
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
Colour Hunting: The hot new street photography trend changing how we see Japan
Japanese convenience store shows us how to dress for the rainy season
Body of missing American college student found in Kyoto mountains
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
And the winner of the Pokémon General Election is…
Pokémon politics: Proposed Pikachu name-change sparks protests in Hong Kong 【Video】
Japanese politician piggybacks on Demon Slayer’s popularity by exploiting copyright loophole
Japan’s prime minister asks men cheating on their wives, and their girlfriends to vote for him
Voting opens for the very first Pokémon General Election popularity poll
Barack Obama tells the world he doesn’t care about Pokémon【Video】
Final Fantasy’s Yoshitaka Amano paints awesome portrait of Japan’s prime minister
Tokyo politician creates dojinshi manga, will be at Comiket selling it
Pokémon of the Year results announced, and Pikachu wasn’t even close to winning【Video】
Pikachu shows off the frightening new powers he gained clubbing in Taiwan 【Video】
Detective Pikachu plush arrives in mysterious packaging【Photos, video】
Pikachu was supposed to have a second evolution called Gorochu, with fearsome fangs and horns!
Pikachu in 1920s Tokyo images use A.I. to toss the Pokémon mascot 100 years into Japan’s past
Man strips down to Sailor Moon cosplay outfit to disrupt Donald Trump political rally 【Video】
Pikachu, I poo with you! Official Pokémon toilet created in Japan for young fans
Pokémon finally gets a Japanese Facebook page, celebrates with cherry blossom Pikachu video