
Dentist thinks part of the reason for bad breath in Japan is cultural.
Upon arriving in Japan, many people from overseas are impressed by how nicely dressed and well-groomed, on average, the local population is. However, in a survey conducted by Japanese women’s interest magazine Shukan Josei Prime, many foreigners living in Japan expressed dismay at bad breath they’ve encountered in the country.
Shukan Josei Prime collected responses from 100 survey participants, and when asked “Have you ever been disappointed by a Japanese person’s breath?” 72 percent answered “Yes.” 72 percent also said they want Japanese people to “be thorough regarding oral hygiene and care,” and the identical numbers make sense, since once you find someone’s breath bad enough that you feel full-on disappointment, you’re probably past being able to shrug the odor off as a “you do you” sort of thing. One respondent reportedly went so far as to say “I love Japanese people, but their breath is terrible. Honestly, there’s no country with worse breath.”
So what’s the cause of this disappointingly dismal breath quality? Shukan Josei Prime spoke with dentist Maki Morishita, a representative for the Japan Dental Research Institute, who hypothesized there might be some cultural characteristics that make Japanese people more susceptible to inadvertently bad breath. “Japanese people tend to maintain more personal space than people in the West,” says Morishita, referring to how hugs, handshakes, high-fives, and public kissing are all comparatively rare in Japan. “Japanese people are also conscious about not opening their mouths very wide when they laugh, because they think it’s impolite. So there’s less pressure to take care of your breath, and so attitudes about oral hygiene can become lax.”
▼ Morishita, showing off her smile
今日はNewsPicksさんで
— 森下真紀(歯科医師・歯学博士) (@shikasouken) December 16, 2021
ビジネスパーソンのパフォーマンスを向上させるための
オーラルケアの重要性についての取材を受けました。
日本人の歯やオーラルケアへの関心が高まりつつあると感じ大変うれしく思います。
歯科業界の方々と力を合わせながら、よりいっそう啓蒙できるように努力したいです。 pic.twitter.com/sVF4GUwh3f
Morishita also says that she often encounters patients who mistakenly believe that they can thoroughly clean their teeth with only a regular toothbrush and toothpaste, overlooking the importance of regular use of floss or interdental brushes and mouthwash.
Though neither Shukan Josei Prime nor Morishita brings them up, there are two other factors that need to be mentioned when discussing breath in Japan: the amount of smoking and drinking that goes on in the country. With social stigmas regarding both activities much lower in Japan than in many other places, if you spend enough time talking with people in Japan you’re eventually going to find yourself in a conversation with someone who’s smoking like a chimney or drinking like a fish, or quite possibly both, and neither one of those is a pleasant aroma to have blown into your nostrils via their breath. And while Shukan Josei Prime didn’t provide any demographic details on the respondents other than that they were foreigners living in Japan, the expat community tends to skew young, and younger people tend to spend a proportionally larger amount of time socializing at bars, pubs, and parties where, in Japan, there’s usually a lot of smoking and drinking going on.
▼ From first-hand experience, I know, with 100-percent certainty, what this dude’s breath is going to smell like when he elatedly exhales after swallowing that mouthful of Asahi Super Dry.
Last, it’s worth remembering how the question put to the participants was phrased: “Have you ever been disappointed by a Japanese person’s breath?” I’d definitely answer that question with “Yes,” but I’d have the same answer if you changed that to “Have you ever been disappointed by an American person’s breath?” Really, it’d be pretty hard to find a country to live in where nobody has bad breath, and taken another way, 28 percent of the surveyed foreigners apparently never having run into unpleasant breath in Japan is pretty impressive.
So while Japanese society may indeed have unique circumstances that contribute to bad breath, and that bad breath may have its own unique bouquet, the survey’s question is kind of a loaded one. That said, just about every convenience store in Japan has a shelf of breath mints near the check-out counter, and if more people would make use of them the survey respondents would rest, and breathe, a lot easier.
Source: Josei Prime Online via Livedoor News via Jin
Top image: Pakutaso
Insert image: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Follow Casey on Twitter, where he had a comprehensive knowledge of Japanese breath mints during his English teaching days.


Oral care survey suggests foreigners think Japan has breath issues….
New commercial shows people in Japan offending foreigners with their stinky breath【Video】
Japan second-least attractive country for expats to work, survey says, but is it really that bad?
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
Over 30 percent of surveyed Japanese managers feel intense stress from working with foreigners
Private booths are coming to Japan’s Shinkansen bullet trains even sooner than we’d thought【Video】
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
7 great places to see Mt. Fuji from without having to climb it
What makes this new Japanese convenience store chain better than 7-Eleven?
The Purple Lucky Bag from Village Vanguard is an extra-large waste of money
Four Shinto shrines to pray for love at in Japan to start the New Year
We travel to Yamanashi to try the water cake that disappears in 30 minutes!【Taste Test】
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japan’s wedding gift etiquette rule is too expensive, young people in survey say
Foreign tourists pick the top 10 inconveniences about traveling in Japan【Survey】
15 rude things not to do on trains in Japan【Survey】
Only 30 percent of Japanese drivers stop for pedestrians at crosswalks, survey says
Survey says more than 70 percent of Japanese people think gender inequality exists in Japan
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Foreign English teachers in Japan pick their favorite Japanese-language phrases【Survey】
What are you supposed to do with your backpack on a crowded train in Japan?
Foreigner disappointed by Japan’s hazy concept of “work ending times,” so are Japanese people
Nearly half of young Japanese women say they “hate” the company they work for in survey
Japan’s Hardcore Gamer General Election generates different results from casuals survey…sort of
Foreigners living in Japan have surprisingly old top Japanese karaoke song picks in survey
Foreign population in Japan hits record high as Japanese population falls to record low
Survey says Japan is deeply dissatisfied in bedroom, prefers eating to getting it on
Five surprises and one disappointment about life in Japan from our expat friend
Leave a Reply