
After family, friends, and lovers, two more “nothing-special happy times” get their moments in the cozy anime spotlight.
Over the last few weeks, McDonald’s Japan has been putting smiles on fans’ faces with a series of anime video ads featuring low-key, highly comforting scenes of everyday life. The newest installment continues the warm-and-fuzzy feelings, but with a bittersweet addition to the mix of emotions, as the chain has announced it’s the end of the series.
The first video featured a family, and later ones showed a group of teenage friends and then a high school couple on a date. Earlier this week came a video showing what appears to be a group of siblings grabbing a McDonald’s snack…
長いポテトみっけ! pic.twitter.com/5GxGdTGPEm
— マクドナルド (@McDonaldsJapan) November 3, 2023
…and then a young woman relaxing at home, sitting around in a pair of pajamas, watching videos on her smartphone, munching on fast-food, and, in general, just enjoying having some free time to kick back and relax.
特別じゃない、しあわせな時間。 pic.twitter.com/3Gw79uLTrS
— マクドナルド (@McDonaldsJapan) November 5, 2023
There’s no drama or conflict, just a peaceful, pleasant mood, bolstered by the indirect reminder that spending time with the people you love is great, and so is taking a little me-time now and again, spent in whatever way makes you feel happy. The blazer hanging in the background of the second video, as well as the sunset-colored sky visible out the window, tells us that the woman is either a student or an office worker who’s done with whatever responsibilities she had to take care of earlier in the day, and is now enjoying a well-deserved recharging session.
“A nothing-special happy time,” Tweeted McDonald’s with the video, repeating the series’ theme, which it followed with a sperate tweet saying:
“With this, we’ll be bringing the Yoru Mac [Nighttime McDonald’s] anime series, which started in September, to a close for the time being. Thank you so much to everyone who watched it! We hope you’ll continue to let McDonald’s be a part of your ordinary daily life. See you next time!”
McDonald’s also tweeted a reminder that the animation was created by illustrator Uraura Ura-chan (@urachan1629 on Twitter), who also posted a message of thanks.
“McDonald’s asked me to make another Yoru Mac Potenuge [French fries and Chicken McNuggets set] video! This marks the end of the Yoru Mac anime series I’ve been making since September! To everyone who watched the videos, and to everyone who was involved in their creation, thank you so much!”
▼ The meaning of the string of steak and Saturn emoji at the end of the message remains a mystery.
マクドナルド様の『夜マック ポテナゲ』広告動画またまた制作させていただきました!
— 浦浦 浦🥩🥩 (@urachan1629) November 5, 2023
僕が9月から制作しました夜マックアニメシリーズはこれにて終了です!
ご視聴していただいた皆様!!そして制作に携わっていただいた皆様!!!本当の本当にありがとうございました!!🥩🪐🥩🪐🥩🪐 https://t.co/sjNfAFaAjS
Between the positive reactions the videos got in Japan and their theme that even life’s little happy moments are worth celebrating, it would seem that there are still plenty of everyday scenes that could be depicted, should McDonald’s and Uraura Ura-chan decide to work together again in the future. For now, though, we’ve still got the videos’ lingering warmth to enjoy while we look for our own nothing-special happy times.
Source: Twitter/@McDonaldsJapan via Otakomu
Top image: Twitter/@McDonaldsJapan
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

McDonald’s Japan releases newest heartwarming anime ad in everyday happiness series【Video】
McDonald’s Japan goes beyond chicken by adding shrimp nuggets to menu
McDonald’s releases new heartwarming anime video that’s peachy-keen, has Vocaloid song【Video】
“Please watch until the end.” McDonald’s Japan’s beautiful moon-viewing anime video has cozy twist
Evangelion and McDonald’s Japan launch first-ever collaboration with transforming figures【Video】
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Japanese workers reveal their top five mysterious rules they wish would disappear【Survey】
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
Stay at a hotel with a bed for your plushie in Japan
A practical guide to freezing your boss’ hat in a block of ice [Photos]
These Japanese contact lenses let you put anime characters on your eyes [Photos]
Heavyweight ramen-style cheese fried chicken bowl appears in Tokyo, but is it genius or madness?
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
Time-lapse footage shows just how fast rebuilding in Kumamoto can go
Best burger in Tokyo? JB’s serves up a cheap craft burger that not a lot of people know about
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japanese airlines set to cut fuel surcharges for international flights in September and October
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japan now has human refrigerators inspired by Japanese vending machines
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The young girl starring in this cool retro-style McDonald’s Japan video is actually 62 years old!
McDonald’s Japan taps three ’80s anime legends for a moving, nostalgic video【Video】
McDonald’s Japan asks that you please be careful with its new extra-spicy rice burger
McDonald’s Japan made two almost identical commercials, with one tiny, touching difference【Vids】
McDonald’s Japan unveils latest anime Happy Meal collaboration: Chiikawa!
McDonald’s Japan partners with anime English teacher, but did they commit a cultural error?[Video]
Anime witch Kiki and black cat Jiji make deliveries in adorable new McDonald’s Japan video【Video】
“Adult anime” geta new meaning with McDonald’s Japan ad from Fist of the North Star creator【Video】
Street Fighter is coming to McDonald’s Japan
This beautiful, heartwarming winter anime is also a McDonald’s Japan commercial【Video】
McDonald’s officially reprimanded by Japanese government for misleading “roast beef” ads
McDonald’s reminds Japan’s young adults that length isn’t everything, and being soft is OK too
McDonald’s Japan’s new kalbi koshihikari rice burger and its friends only come out after sundown
McDonald’s Japan captures otaku hearts, brings back Nyan Cat sound with new cat girl anime video
Godzilla vs McDonald’s! King of monsters takes on fast food king’s new Godzilla Burgers【Video】