
Boasts peak peek-a-boo efficiency.
Driving can be a harrowing experience with babies. Since their car seat is meant to be in the back seat facing backwards, the child is stressed because it’s out of visual contact with their parent. This results in crying, which the driving parent is then unable to deal with without taking their eyes off the road. Even worse is the unsettling feeling a parent gets when their kid is too quiet and they can’t see what’s going on.
This is a problem that carmaker Nissan and baby goods retailer Akachan Honpo set out to tackle together. According to a survey they conducted, over 60 percent of new parents drive alone with their child and over 80 percent complain that they cannot comfort their child when they cry. On top of that, over 90 percent say they worry when they can’t see their child while in the car seat.
That’s why the two companies have teamed up to create Iruyo: The Intelligent Puppet. Iruyo is equipped with an array of sensors and communication devices as well as state-of-the-art adorability.
I was only half-joking about the adorability too, because a lot of research went into all of Iruyo’s details. Its red color was chosen because it was found to be the best at catching a baby’s attention, but subtler pink and white colors were also created. It is also given a simple look with strong contrasts and easy-to-follow movements to keep the baby entertained.
▼ Customization is possible too, like a snazzy hat or glasses.
Iruyo is actually part of a two-robot set, paired with another called Baby Iruyo. Iruyo sits in the backseat facing the child while Baby Iruyo sits near the driver in a cup holder. Baby Iruyo can pick up voice commands like “I’m here,” “Let’s sing a song,” and “Peek-a-boo,” and relay it to Iruyo which will provide a suitable gesture.
At the same time, Iruyo is monitoring the baby’s face and relaying that back to Baby Iruyo which emulates it. This means that if the baby is very quiet, the parent can tell if it’s sleeping or not by checking Baby Iuryo’s eyes.
Studies found that not only were 90 percent of babies preoccupied by Iruyo while in a car seat, but over half showed a general improvement in mood while spending time with the robot. Despite these promising results, unfortunately, Iruyo is only a concept product and there are no plans to release it commercially at this point.
However, they are holding experience sessions, such as one at Nissan headquarters in Yokohama last month and one planned for the Akachan Honpo store in LaLaport Yokohama on 10 and 11 February.
Perhaps we can send Mr. Sato down there and see if it works on him. He tends to get fussy during long trips too.
Source, images: Akachan Honpo
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!





Highest Starbucks in Japan set to open this spring in the Tokyo sky
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Survey finds that one in five high schoolers don’t know who music legend Masaharu Fukuyama is
Sakura shine at beautiful art installation at Tokyo Sky Tree’s Solamachi complex
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Survey finds that one in five high schoolers don’t know who music legend Masaharu Fukuyama is
Sakura shine at beautiful art installation at Tokyo Sky Tree’s Solamachi complex
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
This Tokyo ramen restaurant is the first to ever receive a Michelin dining guide star
Hilarious Japanese commercial shows what happens when you beat the company president
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
We fulfill a childhood dream with giant wafers at the Hiratsuka Seika factory shop
Why 7-Eleven Quite Literally Dominates, and Why You Won’t Find One in Shikoku… Yet
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Tokyo Skytree turns pink for the cherry blossom season
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Poop is in full bloom at the Unko Museums for cherry blossom season
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
This Tokyo ramen restaurant is the first to ever receive a Michelin dining guide star
Hilarious Japanese commercial shows what happens when you beat the company president
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
We fulfill a childhood dream with giant wafers at the Hiratsuka Seika factory shop
Why 7-Eleven Quite Literally Dominates, and Why You Won’t Find One in Shikoku… Yet
Osaka establishes first designated smoking area in Dotonbori canal district to fight “overtourism”
Discover some of the best snacks in Atami, a wonderland of Japanese street food
Big dam Godzilla appears in Japan as power-washer art on side of 195-foot dam【Video】
McDonald’s Japan runs new anime ad for milkshakes, some viewers see lolicon mag cover instead
That sexy time of the month – Japanese line of fashionable sanitary panties launches【Photos】
The surprising and little-known Japanese art of gyotaku: culinary prints made with real fish
Japanese man who ate at same beef bowl chain for 2,000 days in a row announces he’s gotten married
Adorable Totoro acorn key holders come with a special guest hidden inside[Photos]