
Masahiro Sakurai’s snack time draws comparison to 19th century painting.
“Likes video games” seems like a pretty standard trait for people who work in the industry, but even by that metric, Masahiro Sakurai is known for his purehearted love for the medium. As director and designer of the Super Smash Bros. crossover fighting series, Sakurai has had ample opportunities to showcase his admiration for a huge number of video game franchises, but it’s clear that he has an especially soft spot for cuddly character Kirby.
Kirby was actually created by Sakurai, who gave him a starring role in the story mode of Super Smash Bros. Ultimate, and to this day fans commonly refer to Kirby as “Sakurai’s son.” So usually it wouldn’t be too much of a surprise for some Kirby-related content to show up in Sakurai’s Twitter posts…but this recent one is still pretty shocking.
ほ あ あ あ あ あ あ あ あ あ ! pic.twitter.com/yhbaI6HY0h
— 桜井 政博 / Masahiro Sakurai (@Sora_Sakurai) April 24, 2024
“Hoaaaaaaa!” tweets Sakurai along with the photo of him stabbing Kirby in the face. However, this isn’t a case of a creator snapping after succumbing to feelings of resentment towards their work. No, it’s just Sakurai having a snack.
▼ “OK, it’s snack time…”
さあ、おやつの時間だ… pic.twitter.com/dI6eziz1iS
— 桜井 政博 / Masahiro Sakurai (@Sora_Sakurai) April 24, 2024
In honor of Kirby’s “birthday” on April 27 (the day on which the very first Kirby game was released in Japan back in 1992), Japanese convenience store Family Mart is now selling special Kirby sweets. Called Kirby Manmaruyaki, they’re basically a variation on imagawayaki, a traditional Japanese dessert that consists of a hockey puck-shaped grilled cake filled with an (sweet bean paste).
▼ The Kirby Manmaruyaki are produced by Bandai Namco and sold exclusively at Family Mart, making them, like Smash Bros., a multi-company crossover project.
Imagawayaki tend to be pretty solid in terms of flavor consistency. It’s a simple recipe that’s been around for generations, so they’re almost always delicious, and so for most people the transition from “see imagawayaki” to “eat imagawayaki” is natural and seamless. Seeing Sakurai about to chow down on Kirby, especially using a fork even though imagawayaki is generally a finger food, had other Twitter users leaving comments like:
“You’re gonna cut up that adorable-looking Kirby?”
“He’s too cute to eat.”
“Kirby looks so terrified.”
“Now the eater becomes the eaten…”
“Kirby is being devoured by his creator.”
One particularly cultured fan reacted with an image of 19th century Spanish painter Francisco Goya’s Saturn Devouring His Son.
— 西洋かぶれ (@geragera535) April 24, 2024
Honestly, though, it’s hard to think of a video game character who’d be more understanding of your decision to eat them than Kirby, who’s made that the core element of his franchise’s gameplay for more than three decades. If you’re ready to follow in Sakurai’s snack choice footsteps, the Kirby Manmaruyaki is available at Family Mart branches nationwide for 230 yen (US$1.50). Unfortunately, if you’re wondering where you can buy Sakurai’s stylish fork, that remains a mystery, as does where you can buy his couch.
Source: Twitter/@Sora_Sakurai via Jin
Images: @Press
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!



Smash Bros. director Sakurai says he’s not retiring from video games…”probably”
Smash Bros. director Sakurai launches money-losing YouTube channel to talk about game design
Smash Bros. director Sakurai’s couch appears in video, has Internet searching for where to buy it
Japanese video games don’t need to Americanize, says Smash Bros. creator Masahiro Sakurai
Smash Bros. director Sakurai shares secret to smash through your procrastination habits【Video】
All Lotteria fast food restaurants in Japan to close by the end of March
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
These are Tokyo train lines people most want to live along【Survey】
Studio Ghibli adds new Kiki’s Delivery Service notebook and ceramic cake case to stores in Japan
Tokyo pub explicitly soft-bans customers older than 39 from entering
Japan’s Poképark Kanto Pokémon theme park area shows first attraction photos
It’s a race against time with Amazon Japan’s lowest-rated hourglass
Racing into our stomachs this winter are motorcycle fuel tank-shaped bento
Mister Donut releases a secret Godiva doughnut you won’t find in stores
Japan releases first official sakura cherry blossom forecast for 2026
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japanese vending machine serves up unique drinks at four Tokyo train stations
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Awesome Zelda cosplayer gets help from Smash Bros. creator Sakurai to solve costume problem【Vid】
Super Smash Bros. director admits “There are too many Fire Emblem characters”
Smash Bros. creator learns he can’t tweet carelessly, fans learn they can’t trust AI translations
Large-breasted female fighting game character barred from Nintendo’s Super Smash Bros. series
Busty ninja girl barred from Smash Bros. gets her own Tokyo pop-up store/merch line【Photos】
Immigration officer has surprising questions for Japanese pro Smash Bros. player traveling abroad
This Smash Bros.-loving cat from Japan is the world’s most adorable gamer【Videos】
Kirby mochi arrives at Family Mart, but is it as sweet to eat as it is to look at?【Taste test】
Leave a Reply