
Masahiro Sakurai’s snack time draws comparison to 19th century painting.
“Likes video games” seems like a pretty standard trait for people who work in the industry, but even by that metric, Masahiro Sakurai is known for his purehearted love for the medium. As director and designer of the Super Smash Bros. crossover fighting series, Sakurai has had ample opportunities to showcase his admiration for a huge number of video game franchises, but it’s clear that he has an especially soft spot for cuddly character Kirby.
Kirby was actually created by Sakurai, who gave him a starring role in the story mode of Super Smash Bros. Ultimate, and to this day fans commonly refer to Kirby as “Sakurai’s son.” So usually it wouldn’t be too much of a surprise for some Kirby-related content to show up in Sakurai’s Twitter posts…but this recent one is still pretty shocking.
ほ あ あ あ あ あ あ あ あ あ ! pic.twitter.com/yhbaI6HY0h
— 桜井 政博 / Masahiro Sakurai (@Sora_Sakurai) April 24, 2024
“Hoaaaaaaa!” tweets Sakurai along with the photo of him stabbing Kirby in the face. However, this isn’t a case of a creator snapping after succumbing to feelings of resentment towards their work. No, it’s just Sakurai having a snack.
▼ “OK, it’s snack time…”
さあ、おやつの時間だ… pic.twitter.com/dI6eziz1iS
— 桜井 政博 / Masahiro Sakurai (@Sora_Sakurai) April 24, 2024
In honor of Kirby’s “birthday” on April 27 (the day on which the very first Kirby game was released in Japan back in 1992), Japanese convenience store Family Mart is now selling special Kirby sweets. Called Kirby Manmaruyaki, they’re basically a variation on imagawayaki, a traditional Japanese dessert that consists of a hockey puck-shaped grilled cake filled with an (sweet bean paste).
▼ The Kirby Manmaruyaki are produced by Bandai Namco and sold exclusively at Family Mart, making them, like Smash Bros., a multi-company crossover project.
Imagawayaki tend to be pretty solid in terms of flavor consistency. It’s a simple recipe that’s been around for generations, so they’re almost always delicious, and so for most people the transition from “see imagawayaki” to “eat imagawayaki” is natural and seamless. Seeing Sakurai about to chow down on Kirby, especially using a fork even though imagawayaki is generally a finger food, had other Twitter users leaving comments like:
“You’re gonna cut up that adorable-looking Kirby?”
“He’s too cute to eat.”
“Kirby looks so terrified.”
“Now the eater becomes the eaten…”
“Kirby is being devoured by his creator.”
One particularly cultured fan reacted with an image of 19th century Spanish painter Francisco Goya’s Saturn Devouring His Son.
— 西洋かぶれ (@geragera535) April 24, 2024
Honestly, though, it’s hard to think of a video game character who’d be more understanding of your decision to eat them than Kirby, who’s made that the core element of his franchise’s gameplay for more than three decades. If you’re ready to follow in Sakurai’s snack choice footsteps, the Kirby Manmaruyaki is available at Family Mart branches nationwide for 230 yen (US$1.50). Unfortunately, if you’re wondering where you can buy Sakurai’s stylish fork, that remains a mystery, as does where you can buy his couch.
Source: Twitter/@Sora_Sakurai via Jin
Images: @Press
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!



Smash Bros. director Sakurai says he’s not retiring from video games…”probably”
Smash Bros. director Sakurai launches money-losing YouTube channel to talk about game design
Smash Bros. director Sakurai’s couch appears in video, has Internet searching for where to buy it
Japanese video games don’t need to Americanize, says Smash Bros. creator Masahiro Sakurai
Smash Bros. director Sakurai shares secret to smash through your procrastination habits【Video】
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Ramen restaurant in top Tokyo tourist neighborhood skips price gouging, but how does it taste?
Japan’s ministry of economy reminds us to “use sound judgment” before buying toilet paper
“Online streamer” tops dream job poll for young Japanese kids, older kids not so interested
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Can you make butter by running with a pouch filled with cream? Let’s find out[Taste test]
Ghibli Museum building becomes a cuddly cushion
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Why you should be adding Calpis to your beer in Japan
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Awesome Zelda cosplayer gets help from Smash Bros. creator Sakurai to solve costume problem【Vid】
Super Smash Bros. director admits “There are too many Fire Emblem characters”
Smash Bros. creator learns he can’t tweet carelessly, fans learn they can’t trust AI translations
Large-breasted female fighting game character barred from Nintendo’s Super Smash Bros. series
Busty ninja girl barred from Smash Bros. gets her own Tokyo pop-up store/merch line【Photos】
Immigration officer has surprising questions for Japanese pro Smash Bros. player traveling abroad
This Smash Bros.-loving cat from Japan is the world’s most adorable gamer【Videos】
Kirby mochi arrives at Family Mart, but is it as sweet to eat as it is to look at?【Taste test】