
Anime Japan returns to Tokyo Big Sight.
Every spring Japan’s anime and manga publishers gather for Anime Japan, the country’s biggest anime industry event. This year’s iteration took place last weekend at the Tokyo Big Sight convention center in the city’s Odaiba district, so we grabbed our camera and headed out to see what was waiting for attending fans at the exhibitors’ booths.
One of the largest installations was the booth for Fate/Grand Order, or FGO, as it’s also known. This spinoff from the Fate franchise has bucked the trend of mobile games being short-lived, and this summer will be celebrating the 10th anniversary of its release.
FGO isn’t limping along these days, either. As it approaches the one-decade mark, it’s getting ready to launch a new arc at the end of April, and in addition to seeing official cosplayers and kigurumi mascot costumes, visitors to the game’s booth at Anime Japan could receive a high-quality illustrated “guidebook” recapping the story so far to help new players get up to speed and to jog the memories of those who’ve been taking a break from the game for a while.
▼ There was also some large-scale character artwork decorating the walkway-adjacent exterior walls of the booth.
As if its title weren’t attention-grabbing enough, Mobile Suit Gundam GQuuuuuuX also has people eagerly waiting to watch it because it’s the first time for Evangelion creator Hideaki Anno to be contributing scripts to a Gundam anime. Though GQuuuuuuX won’t be making its TV debut until next month, its Anime Japan booth was showing off a 1:1-scale model of the titular mecha’s head unit.
There were statues of the series’ robots too…
…and also preview builds of upcoming 1:144-scale HG-grade Gunpla plastic models of the series’ white Gundam and Zaku.
▼ For GQuuuuuuX’s Zaku apparently every day is leg day.
During Anime Japan, GQuuuuuuX’s producers said that the anime will only be running for 12 episodes. While 12 to 13 episodes has become a common length for TV anime in the modern era, it’s a very small episode count for a Gundam series, especially one that seems to be building a unique, complex setting like GQuuuuuuX is, so maybe we’ll be getting a split season where there’s an extended break after the first 12 episodes air before new ones are produced.
▼ If that does turn out to be the case, at least we can pass the time by building the free made-from-recycled-materials Gunpla the booth was handing out.
Strolling over to the Puella Magi Madoka Magica booth, we were greeted by gigantic illustrations of an angelic Madoka and devilish Homura.
The Madoka Magica booth was highlighting two new additions to the dark magical girl franchise, starting with Puella Magi Madoka Magica Magia Exedra, a new mobile game that launches this week. Part of the promotion included these Kyubey masks, allowing you to slip on the face of one of the most hated characters in recent anime history (or tear it to pieces, if you still can’t forgive this prime example of a diabolical mascot/mentor character).
The booth was also selling advance tickets for Walpurgisnacht: Rising, the newest installment in the Madoka Magica theatrical anime series, which actually doesn’t have a release date yet but is slated to open sometime this year.
Brighter and cheerier fare could be found over at the booths for You and Idol Pretty Cure, the newest sub-series within the PreCure franchise…
…and the Pokémon anime’s new Megavoltage arc.
Shifting back to content squarely aimed at older anime enthusiasts, figure maker Good Smile Company was exhibiting new and pre-production figures for characters from mobile game Blue Archive.
Another example of anime art making its way from the screen to the physical world was this Lycoris Recoil manhole cover, featuring protagonists Chisato and Takina, which is being installed near Tokyo’s Kinshi Park this week.
Other series that caught out eye at the event included the tale of court intrigue Though I Am an Inept Villainess…
…dark yuri series I Want to Love You Till Your Dying Day…
…and Chitose Is in the Ramune Bottle.
And as for the design of the booth itself, we’ve got to make special mention of publisher Kadokawa, whose setup was done in a carnival style…
…and included a stage for Oshi no Ko’s in-series idol singer unit B-Komachi.
There’s always a special kind of excitement that comes from being at an in-person anime event, surrounded by other fans. We’re glad to see Anime Japan still going strong, and already looking forward to next year’s event, plus all of the great new anime to watch between now and then.
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]































Gundam and Reebok team up for new GQuuuuuuX Pumps【Photos】
Fate/Grand Order anime game will head to conventions in the USA for a tour this spring!
Evangelion creator Hideaki Anno is writing for the new Gundam anime TV series【Vido】
45 years of Gundam history assemble at Uniqlo for new anime T-shirt line【Photos】
The awesome fan cosplayers of Summer Comiket 2025【Photos】
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Blink and you’ll miss what riled racists in this Japanese McDonald’s ad 【Video】
Giant Clodsire Pokémon plushie comes with up to 32 Woopers in super size, super cute set【Pics】
JR’s new overnight sleeper train will connect Tokyo and northern Japan, is private cabin-only
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Schoolkids learn life skills through shopping field trips at street markets in Kochi Prefecture
This is Japan’s, and the world’s, first capsule hotel, and you can still stay there
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Man bites woman at cherry blossom park in Japan, dies shortly after
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
How a Gundam Wing pilgrimage had our lapsed anime fan feeling all warm and fuzzy【Photos】
Gundam Manhole Project launches, brings awesome anime art to series creator’s hometown【Photos】
The Japanese cosplayers and booth ladies from the Anime Japan 2019 convention in Tokyo 【Photos】
China’s life-size Gundam anime robot statue is complete【Photos】
Japan’s new life-size Gundam statue, the biggest yet, is now standing tall, has head【Pics, vids】
The awesome independent-creator, one-day-only anime figures of summer Wonder Festival【Photos】
Nike’s new anime mecha sneakers look Gundam awesome【Video, photos】
McDonald’s Japan gives us a taste of the anime world with new series of Gundam burgers
McDonald’s Japan is selling Gundam burgers, endorsed by anime’s most charismatic antagonist【Vids】