
Anime Japan returns to Tokyo Big Sight.
Every spring Japan’s anime and manga publishers gather for Anime Japan, the country’s biggest anime industry event. This year’s iteration took place last weekend at the Tokyo Big Sight convention center in the city’s Odaiba district, so we grabbed our camera and headed out to see what was waiting for attending fans at the exhibitors’ booths.
One of the largest installations was the booth for Fate/Grand Order, or FGO, as it’s also known. This spinoff from the Fate franchise has bucked the trend of mobile games being short-lived, and this summer will be celebrating the 10th anniversary of its release.
FGO isn’t limping along these days, either. As it approaches the one-decade mark, it’s getting ready to launch a new arc at the end of April, and in addition to seeing official cosplayers and kigurumi mascot costumes, visitors to the game’s booth at Anime Japan could receive a high-quality illustrated “guidebook” recapping the story so far to help new players get up to speed and to jog the memories of those who’ve been taking a break from the game for a while.
▼ There was also some large-scale character artwork decorating the walkway-adjacent exterior walls of the booth.
As if its title weren’t attention-grabbing enough, Mobile Suit Gundam GQuuuuuuX also has people eagerly waiting to watch it because it’s the first time for Evangelion creator Hideaki Anno to be contributing scripts to a Gundam anime. Though GQuuuuuuX won’t be making its TV debut until next month, its Anime Japan booth was showing off a 1:1-scale model of the titular mecha’s head unit.
There were statues of the series’ robots too…
…and also preview builds of upcoming 1:144-scale HG-grade Gunpla plastic models of the series’ white Gundam and Zaku.
▼ For GQuuuuuuX’s Zaku apparently every day is leg day.
During Anime Japan, GQuuuuuuX’s producers said that the anime will only be running for 12 episodes. While 12 to 13 episodes has become a common length for TV anime in the modern era, it’s a very small episode count for a Gundam series, especially one that seems to be building a unique, complex setting like GQuuuuuuX is, so maybe we’ll be getting a split season where there’s an extended break after the first 12 episodes air before new ones are produced.
▼ If that does turn out to be the case, at least we can pass the time by building the free made-from-recycled-materials Gunpla the booth was handing out.
Strolling over to the Puella Magi Madoka Magica booth, we were greeted by gigantic illustrations of an angelic Madoka and devilish Homura.
The Madoka Magica booth was highlighting two new additions to the dark magical girl franchise, starting with Puella Magi Madoka Magica Magia Exedra, a new mobile game that launches this week. Part of the promotion included these Kyubey masks, allowing you to slip on the face of one of the most hated characters in recent anime history (or tear it to pieces, if you still can’t forgive this prime example of a diabolical mascot/mentor character).
The booth was also selling advance tickets for Walpurgisnacht: Rising, the newest installment in the Madoka Magica theatrical anime series, which actually doesn’t have a release date yet but is slated to open sometime this year.
Brighter and cheerier fare could be found over at the booths for You and Idol Pretty Cure, the newest sub-series within the PreCure franchise…
…and the Pokémon anime’s new Megavoltage arc.
Shifting back to content squarely aimed at older anime enthusiasts, figure maker Good Smile Company was exhibiting new and pre-production figures for characters from mobile game Blue Archive.
Another example of anime art making its way from the screen to the physical world was this Lycoris Recoil manhole cover, featuring protagonists Chisato and Takina, which is being installed near Tokyo’s Kinshi Park this week.
Other series that caught out eye at the event included the tale of court intrigue Though I Am an Inept Villainess…
…dark yuri series I Want to Love You Till Your Dying Day…
…and Chitose Is in the Ramune Bottle.
And as for the design of the booth itself, we’ve got to make special mention of publisher Kadokawa, whose setup was done in a carnival style…
…and included a stage for Oshi no Ko’s in-series idol singer unit B-Komachi.
There’s always a special kind of excitement that comes from being at an in-person anime event, surrounded by other fans. We’re glad to see Anime Japan still going strong, and already looking forward to next year’s event, plus all of the great new anime to watch between now and then.
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]































Gundam and Reebok team up for new GQuuuuuuX Pumps【Photos】
Fate/Grand Order anime game will head to conventions in the USA for a tour this spring!
Evangelion creator Hideaki Anno is writing for the new Gundam anime TV series【Vido】
45 years of Gundam history assemble at Uniqlo for new anime T-shirt line【Photos】
The awesome fan cosplayers of Summer Comiket 2025【Photos】
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Best burger in Tokyo? JB’s serves up a cheap craft burger that not a lot of people know about
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Visiting Japan’s muscular mascot character dog at his free museum near Kansai International Airport
Google’s first Google Store outside the U.S. is now open in Tokyo
New Wet Rice Cracker Burger from Dom Dom breathes new life into a “miracle” snack
Krispy Kreme Japan is baking up two new donuts that you can only get at one spot in the country
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japan’s new beer glass is designed to force you to drink…water [Video]
Japanese airlines set to cut fuel surcharges for international flights in September and October
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
New Japanese vending machine at Shinkansen station sells cups of ice on platform
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
How a Gundam Wing pilgrimage had our lapsed anime fan feeling all warm and fuzzy【Photos】
We fall under the spell of life-sized Madoka statue at magical girl anime art exhibit
Gundam Manhole Project launches, brings awesome anime art to series creator’s hometown【Photos】
The awesome independent-creator, one-day-only anime figures of summer Wonder Festival【Photos】
Mother’s Day challenge: Can you name every anime mom in this awesome group illustration?