
Public dealing with rampant price increases for rice unhappy with minster’s claim he gets more than he can eat from political supporters.
People in Japan are struggling with rapidly rising consumer prices for just about everything, but the most prominently painful price increase of all is for rice. Up until about a year ago, it wasn’t hard to find a five-kilogram (11-pound) bag of rice at supermarkets for around 2,500 yen (US$17.25), but the price has roughly doubled since then.
Skyrocketing rice prices are a major problem for a number of reasons. Even setting aside its cultural significance in Japan, rice is the foundation of the Japanese diet. It’s an especially key expense for households who need to budget their food spending by cooking at home and stretching recipes, including those in low-income jobs, with large families of children and possible cohabitating grandparents, and senior citizens on fixed incomes.
So when Taku Eto, the Japanese government’s Minister of Agriculture, Forestry, and Fisheries, was speaking at a seminar and fundraising party for the Liberal Democratic Party, of which he’s a member, naturally the topic of rice prices came up. So what pearls of wisdom or words of compassionate encouragement, did this man, who’s been tasked with helping the nation’s people cope with the soaring cost of their traditional staple food, have ready in response?
“I’ve never purchased rice. Honestly.”
That startling lack of life experience alone would be enough to make many question whether Eto has the perspective necessary to truly empathize with what regular people are going through, or to understand how to address consumer concerns. But please hold your exasperated groans until the end, as he went on to say:
“I receive a lot of rice from my [political] supporters, and have so much of it in the food storage space at my home that I could sell it.”
So yes, Japan’s agriculture minister, in the middle of the most painful rice price increases in a generation, said that he’s never once purchased any with his own money, and gets more than he needs as part of political donations.
Predictably, to everyone except Eto himself, apparently, his remarks haven’t been well received by the general public, for whom having political cronies give you stuff for free isn’t exactly viable budgeting advice. On May 19, the day after the fundraising party was held in Saga City, Eto held a press conference in which he tried to extract himself from the mess he’d created, saying “I overstated the situation by saying that I have enough rice that I could sell it. I believe there is room for criticism, and I did not show enough consideration for consumers.” During the press conference, he also claimed that he actually does regularly purchase rice, but while he said he regretted having made statements that did not reflect his actual situation, he asserted that “Rather than a retraction, this is a correction.”
It’s a pretty bold linguistic maneuver to not only say “I’ve never done this thing” but to even tack an emphatic “Honestly” on the end of it, then come back the very next day and say “Oh, actually I do that all the time, but I don’t need to take back what I said yesterday.” Apparently Eto’s colleagues at the national-government level weren’t particularly satisfied with his “correction” either, as the topic came up again during a meeting of the House of Councilors Budget Committee later that day. This time Eto reversed course with even more gusto, saying “I just bought rice at the supermarket last week.” He also admitted, though, that his comments during the fundraising party were inappropriate for someone in his position, and that “Speaking with reporters at the press conference a short while ago, I corrected and retracted my statement.”
▼ So to recap, Eto went from “I have never bought rice” to “I buy rice regularly” to “I just bought rice last week,” and from “This isn’t a retraction” to “I retracted my statement.”
Eto hasn’t said how something he supposedly does frequently, and as recently as last week, somehow completely slipped out of his memories, or, alternatively, how he expected “I have never purchased rice” to mean anything other than exactly that. He has said, though, that he has no intention of resigning from his position as the guy who’s responsible for making sure people have enough rice to eat.
Source: Kyodo via Itai News, NHK News Web
Top image ©SoraNews24
Insert images: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


Japan’s top agriculture politician resigns after backlash to saying he’s never paid for rice
New agriculture minister named, thousands make the same joke online at once
Japanese politician offers official apology for saying town’s rice tastes bad, had to be in-person
J-rock legend Gackt says he only eats the fish part of his sushi, never touches the rice
Japanese politician’s birthrate plan: Have parents nag their kids to have “at least three babies”
Japan’s first fall color forecast for 2026 is here!
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
The mystery of Port Store, the Japanese convenience store that looks like a Lawson rip-off
American tourist in Japan arrested on charges of attempted murder and arson
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Elderly couple donates 400 million yen to erect Myaku-Myaku statue in Osaka
Mini CRT-lookalike Final Fantasy figurines are awesome pixel art music boxes [Video]
Japan Railways announces unlimited-ride train pass for fall travel
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
One Piece Day 2026 brings new art, music, and new cast announcements
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
If Japanese men “have their act together,” Japanese women will reward them with babies, politician says
Japanese people demand that Gackt taste the government’s old old old rice
Is it OK to put other food on top of your white rice when eating in Japan?
Japanese college student admits he robbed taxi driver, denies in court that he was rude about it
Rice robot serves free refills at Japanese set meal restaurant
Massive 1-kilogram (2.2-pound) rice ball on sale in Japan, perfect for eating or self-defense
Head of Tokyo Olympics doesn’t want women in leadership roles because he thinks they talk too much
Man in Kobe reported to police after saying hello to schoolgirl who said hi to him first
Taco rice at Japanese beef bowl chain Sukiya proves you can never eat a bad taco rice
Japanese man gets fired for lying on resume by saying he had less education than he really does
With Japanese rice prices going crazy, can California rice win over our Japanese taste-testers?
Rice balls aplenty at the Ministop senbero, but with a special twist【Japan’s Best Home Senbero】
Japan’s prime minster should kill himself by seppuku, Russian politician says
Our Japanese-born reporter tries California-grown rice, gets his mind blown【Taste test】
A scam artist called us from overseas and we had a bittersweet conversation about fried rice
We trick an online scammer into teaching us how to cook the best fried rice we’ve ever made