
Dare I say they just look better this way too.
On 18 September, the Ig Nobel Prize committee held a ceremony to honor this year’s winners, whose scientific and academic research both advances our lives while also being funny. In that way, you could say that winning an Ig Nobel Prize is an even bigger honor than a Nobel Prize.
So Japan should feel incredibly proud that for the 19th consecutive year an Ig Nobel has been awarded to one of the country’s boldest researchers. This year’s recipient is Tomoki Kojima from the National Agriculture and Food Research Organization for his breakthrough finding that painting Japanese Black cattle with stripes like a zebra is effective at repelling blood-sucking insects, like stable flies.
▼ As usual, the entire ceremony is free to watch on YouTube. This video is cued to Kojima’s acceptance.
The research was carried out on six head of Japanese Black cattle. Two were painted with stripes to resemble a zebra, another pair got black stripes that were not very visible on the animal’s black hair, and the remaining two were untouched. The cattle were then monitored to see how often they used their heads and tails to shoo away insects, and the flies that landed on them were also regularly tallied.
As a result, it was found that the zebra-striped cattle had half as many flies landing on them, and they also exhibited fewer shooing actions than the other two pairs. This finding could lead to an alternative form of pest control that doesn’t require potentially harmful chemicals.
▼ Kojima revealed a zebra-striped shirt under his suit while accepting the awards to repel insects puppeteered by his colleagues.
Frequent bites from insects cause cattle stress and affect their ability to eat and rest, which in turn harms their ability to gain weight or produce milk. If this method can be applied to other breeds of cattle, it could prevent significant economic losses in the dairy and meat industries.
Kojima remarked about the win, “I was very surprised by it. It’s an honor and I’m still processing it.” Readers of the news were also thrilled to see another win for Japan and despite the quirkiness of zebra-cattle, most comments felt this was a very important discovery.
“That’s great! I’ve been following this research. I want to try a checkered pattern and see if it works even better.”
“People often criticize Japan for not being innovative, but I think the Ig Nobel awards show we can be.”
“I wonder if it’s because some animals recognize stripes as the mark of a predator.”
“Can we make human clothing like this too? Maybe something with dye that’s only visible to insects.”
“I heard somewhere in Africa they paint huge eyes on the butts of cattle to protect them from predators.”
“I heard about this before, but now it’s been proven! I wonder if it’s because they can’t see the cattle well enough with those markings.”
“That’s interesting, but it would be a hassle to paint and repaint the cows if you have a lot of them.”
There are a lot of other things to consider before this becomes an established agricultural technique, but it is a very important step to confirm that zebra stripes do have a positive effect on pest control.
Perhaps this can also be applied to people somehow. There are certainly enough tattooed people out there to see if certain patterns keep bugs away better than others. And who knows? This could even lead to a future Ig Nobel Prize for whoever takes on the research.
Source: Improbable Research, Yomiuri Shimbun Online, Yahoo! Japan News
Images: YouTube/Improbable Research
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


Osaka doctor wins Ig Nobel Prize for discovering kisses can reduce allergic reactions
Japanese team wins Ig Nobel prize for confirming that banana peels are in fact slippery
Japanese doctor wins Ig Nobel Prize for learning we can kind of breathe in through our butts
Harajuku’s new permanent Tamagotchi shop is filled with cuteness and a surprising lack of poop
The best Starbucks Japan Frappuccinos we want to drink again in 2026
7 great places to see Mt. Fuji from without having to climb it
Hayao Miyazaki has a gripe against Japanese female voice actors
Sailor Moon Sanrio partnership adds pairings for Sailor Starlights in new crossover merch line【Pics】
10 great autumn Japan travel spots for fall colors and retro atmosphere【Survey】
Forget dog-earing and bookmarks that fall, make your own easy origami bookmark instead!
Kirby Café has new winter Kirby Fighters menu that’ll warm your heart and fill your stomach
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
Professional manga artist creates stunning pop-up style artwork with just pencil & paper
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply