
Dare I say they just look better this way too.
On 18 September, the Ig Nobel Prize committee held a ceremony to honor this year’s winners, whose scientific and academic research both advances our lives while also being funny. In that way, you could say that winning an Ig Nobel Prize is an even bigger honor than a Nobel Prize.
So Japan should feel incredibly proud that for the 19th consecutive year an Ig Nobel has been awarded to one of the country’s boldest researchers. This year’s recipient is Tomoki Kojima from the National Agriculture and Food Research Organization for his breakthrough finding that painting Japanese Black cattle with stripes like a zebra is effective at repelling blood-sucking insects, like stable flies.
▼ As usual, the entire ceremony is free to watch on YouTube. This video is cued to Kojima’s acceptance.
The research was carried out on six head of Japanese Black cattle. Two were painted with stripes to resemble a zebra, another pair got black stripes that were not very visible on the animal’s black hair, and the remaining two were untouched. The cattle were then monitored to see how often they used their heads and tails to shoo away insects, and the flies that landed on them were also regularly tallied.
As a result, it was found that the zebra-striped cattle had half as many flies landing on them, and they also exhibited fewer shooing actions than the other two pairs. This finding could lead to an alternative form of pest control that doesn’t require potentially harmful chemicals.
▼ Kojima revealed a zebra-striped shirt under his suit while accepting the awards to repel insects puppeteered by his colleagues.
Frequent bites from insects cause cattle stress and affect their ability to eat and rest, which in turn harms their ability to gain weight or produce milk. If this method can be applied to other breeds of cattle, it could prevent significant economic losses in the dairy and meat industries.
Kojima remarked about the win, “I was very surprised by it. It’s an honor and I’m still processing it.” Readers of the news were also thrilled to see another win for Japan and despite the quirkiness of zebra-cattle, most comments felt this was a very important discovery.
“That’s great! I’ve been following this research. I want to try a checkered pattern and see if it works even better.”
“People often criticize Japan for not being innovative, but I think the Ig Nobel awards show we can be.”
“I wonder if it’s because some animals recognize stripes as the mark of a predator.”
“Can we make human clothing like this too? Maybe something with dye that’s only visible to insects.”
“I heard somewhere in Africa they paint huge eyes on the butts of cattle to protect them from predators.”
“I heard about this before, but now it’s been proven! I wonder if it’s because they can’t see the cattle well enough with those markings.”
“That’s interesting, but it would be a hassle to paint and repaint the cows if you have a lot of them.”
There are a lot of other things to consider before this becomes an established agricultural technique, but it is a very important step to confirm that zebra stripes do have a positive effect on pest control.
Perhaps this can also be applied to people somehow. There are certainly enough tattooed people out there to see if certain patterns keep bugs away better than others. And who knows? This could even lead to a future Ig Nobel Prize for whoever takes on the research.
Source: Improbable Research, Yomiuri Shimbun Online, Yahoo! Japan News
Images: YouTube/Improbable Research
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


Osaka doctor wins Ig Nobel Prize for discovering kisses can reduce allergic reactions
Japanese team wins Ig Nobel prize for confirming that banana peels are in fact slippery
Japanese doctor wins Ig Nobel Prize for learning we can kind of breathe in through our butts
50-year-old instant noodle recipe is back from the past in Japan for a limited time[Taste test]
This standing sushi bar inside a Tokyo train station blew us away with its speedy deliciousness
Japan now sells…sake made with moth poop?!?
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
This upcycled Kyoto train cafe is the ultimate kawaii spring experience
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
Japan now has a special desk for people who work at home with a pet cat[Photos]
Final Fantasy invites you to adventure in Fukushima with Fukushima Fantasy Chocobo fun[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Urusei Yatsura official Tomobiki High School female uniforms are about to invade your closets
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says