
Roasted sweet potato truck turns into mobile fireball.
On the night of Match 12, the operators of the 119 emergency call center in Kumamoto City received a call about a car that was on fire. Then they received another call about the car, and then another. However, the multiple reports weren’t due to diligent residents all reporting the same blaze in a parking lot or on the side of the road. No, the calls that kept coming in were coming from different parts of the city, because the car was being driven while it was on fire.
And if you’re imagining a little smoke coming from the engine compartment, think again.
As shown in the video above, this was a full-on fireball barreling down the road, with the entire back section of the truck engulfed in roaring flames.
Now, you might be wondering where someone would be in such a rush to get to that they’d keep driving their vehicle even if it was on fire, and the answer, in this case, has a certain logic to it, as the driver was speeding to the nearest fire station in order to get the blaze put out.
▼ Cameras captured the burning truck traveling west along National Route 3, which runs alongside the Shirakawa River in downtown Kumamoto and passes within a few blocks of the city’s West Fire Station, at around 9:50 p.m.
As the truck drove, pieces of not only burning debris fell from the vehicle, but also flaming sweet potatoes.
That’s because this was, in fact, a yakiimo truck, a type of food truck equipped with a stove on the back for cooking sweet potatoes, or yakiimo, as they’re called in Japanese. Usually, yakiimo trucks operate similarly to ice creams trucks in the U.S., cruising slowly around residential or entertainment districts while playing a short jingle to attract customers. On this night, though, this yakiimo truck was driving as quickly as it could while its 70-something owner/driver leaned on the horn to alert other motorists and pedestrians to the inferno that needed to get by.
Amazingly, no injuries were reported, and the driver managed to reach the fire station, where firemen, having the shortest dispatch distance of their careers, were able to extinguish the flames, though not before the entire back section was burnt down to the frame, as seen in the video below.
It turns out that this is actually a fairly famous yakiimo truck among the local community, known for its distinctive collection of character figures attached to the roof of the cab and given the nickname Gekko Kamen, after a Japanese superhero TV show from the 1950s. The cause of the fire is still under investigation, but it seems fairly obvious that something went wrong with the setup for the truck’s wood-burning stove. The driver says that while he was out on his sweet potato-selling rounds, he noticed smoke coming from the back of his truck, and since he was in the city center already, felt the best thing to do was to drive to the fire station.
We’ll discuss the wisdom of that decision in a moment, but with no one having been hurt and no major damage except to the truck, online commenters couldn’t help but see the surreal humor in what happened.
“Guy wanted to deliver some REALLY freshly roasted sweet potatoes.”
“Normal day for firemen: ‘We have arrived at the fire!’ This day: ‘The fire has arrived!’”
“You really don’t expect the fire to come to you in that line of work.”
“The fire department must have been freaked out when the reports kept coming in closer and closer to the station.”
“I’m glad to see the truck’s [Anpanman] figures are safe.”
“I get that the driver felt like he had to do something, but was this the right choice?”
Regarding that last comment, following the incident the Kumamoto Fire Department was asked for opinion, and the spokesperson said that no, they do not advise people to continue driving their cars all the way to the fire department if they’re on fire. Not only is it unsafe for the driver to stay inside a burning vehicle, burning debris that fall off of the car can set off other fires, injure nearby pedestrians, and obstruct the road, making it harder for firefighters, paramedics, and other emergency services to dispatch to the scene. Instead, the fire department says the best thing to do is find a safe place to park the car, preferably an open area where the fire is unlikely to be in contact with any flammable objects or materials. Turn off the engine and turn on the hazard lights, then get out of the car and move as far away upwind of it as you can, and call the fire department to come and put out the flames.
With as common as yakiimo trucks are in Japan, it’s relatively rare to hear about one catching fire, and especially rare to have one burn down to its frame like this one did. One commenter pointed out most yakiimo trucks tend to be in Japan’s kei class of sub-compacts, but that the truck that caught fire in Kumamoto is considerably larger in size, which may have been a reason why the driver was unequipped/unable to put the fire out on his own.
Source: TBS News Dig, RKK, YouTube/FNNプライムオンライン, YouTube/熊本ニュース KAB ONLINE
Top image: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

1,000 boxes of disposable chopsticks dumped on Tokyo freeway following delivery truck fire【Video】
Half-destroyed truck seen driving down Japanese highway, astounds drivers【Video】
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japanese hair salons going bankrupt in record numbers
Foreign tourist needs ambulance to pick him up at Mt. Fuji after hiking closed trail
Is Mister Donut’s all-you-can-eat Donut Buffet still worth it?
Shogun Cultural Experiences merges a walking tour, sweets, and the music of traditional Japan
Beard Papa goes beyond just matcha with its new premium green tea cream puffs
Looney Tunes is now an adorable anime series with Looney Tunes Gokko[Videos]
Seaweed bread is one of the most unusual baked goods in all of Japan
Uniqlo’s high-end sunglasses are a fashion minefield for anyone who isn’t Mr. Sato
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says