
Mr. Sato, you are quite literally the man! As our most trusted source of all things bizarre in Japan, you never disappoint. From the time you went in for a trim at a pet salon (on all fours mind you) to the time you tried to train your eyelids, the laughs (almost always at your expense) kept coming.
The following is a list of five reasons why we love our crazy reporter, Mr. Sato. We’re sure you won’t be disappointed.
1. He’s always up for a challenge.
2. He’ll try anything once.
3. He’s got style.
4. He’s dead sexy.
5. Uh…
For those who can’t get enough, here’s a little more information on our beloved reporter:
Full name: Hidenori Sato
Stage name: Delicate Zone Sato, Food Queen Sato
Date of birth: Secret
Place of birth: Shimane prefecture
Height: 170cm (5’7”)
Cup size: F-cup
Special skill: Nintendo 3DS
Hobbies: Drawing, writing poems
Collection: Cat claws
~ In Mr. Sato We Trust ~































SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
Testing Japan’s sold-online love potion: Mr. Sato makes his coworkers drink the romantic mixture
What happens when you strap an electric muscle stimulator to your face? Mr. Sato finds out!【Vid】
Mr. Sato shows how to work from home, even if you have to commute to the office
March 10 was Sato Day in Japan, so here are five wonderful things about our own amazing Mr. Sato
Japan releases first official sakura cherry blossom forecast for 2026
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Otoshidama: How kids in Japan get rich once a year
Weird Japanese vending machine find of the day: Cream in cans?
Racing into our stomachs this winter are motorcycle fuel tank-shaped bento
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Haku is…Chihiro’s dead brother? Studio Ghibli fans blown away by Spirited Away theory
We visit Tokyo’s Reversible Destiny Lofts, the apartments designed to make you live forever【Pics】
Korean Pokémon baked goods are so popular you can’t find them anywhere, but why?
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Japanese vending machine serves up unique drinks at four Tokyo train stations
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Confessions of a YouTube copier – Mr. Sato tracks down, confronts the man who stole his article
Tokyo Auto Salon refuses to let Mr. Sato into the show as a journalist
Mr. Sato gives his first ever autograph, gets a broken heart in return
Watch the dying art of the punch perm, a quintessential Japanese hairstyle, in Mr. Sato’s new ‘do
SoraNews24’s Mr. Sato declared no longer hot by Google
History Channel shows our Mr. Sato to the U.S.…as a student who’ll eat anything for five bucks?!?
We try to destroy Japan’s sturdiest eyeglasses with the power of Mr. Sato’s butt【Video】
Company uses photos of Mr. Sato in letters to customers, so he pays a visit they won’t forget
We uncover the dark and disturbing secret behind Mr. Sato’s happiness at 50
Mr. Sato is now a sticker, and we’re giving him away to six lucky readers!
Mr. Sato travels five hours to the Oki Islands to make amends for a 17-year grievance【Photos】
The battle of Elden Ring vs. hard-core casual gamer Mr. Sato
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Mr. Sato shares his genius method to have a pork bun on the Shinkansen and eat it too
Giant, house-sized Starbucks Mug appears in Tokyo, so Mr. Sato grabs own huge mug to check it out
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