Anything is fair game for advertisement trucks in Tokyo

If you spend some time walking around the Shibuya, Shinjuku, or Ikebukuro districts of Tokyo, at some point you’re bound to spot a lavishly decorated truck blasting music from its speakers. These “ad trucks” as they’re known in Japanese are just what they sound  like – gigantic, mobile billboards with no purpose other than to drive around promoting the latest music and products. While these trucks do raise some legitimate environmental concerns, there’s no denying that this eye-catching (and deafening) marketing strategy is an effective way to grab everyone’s attention. Keep reading after the jump to view some photographic examples of ad trucks in action. You might be surprised by some of the wacky and suggestive things they can get away with!

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