With an estimated 50 percent of unsolicited mail being thrown away without even being opened, one advertising agency has come up with an original idea: send the mail to cats, instead of their owners!
As you might expect, the product being advertised is cat-related! When Canadian company Bulk Cat Litter Warehouse approached ad agency Rethink Communications for a direct flyer, they came up with this clever mailout that your kitty will adore!