Buyers’ remorse in China: After a record-breaking day of online shopping, the angry selfies begin

It will come as a surprise to many that the biggest online shopping day in the world is not Cyber Monday, but November 11.

China’s Singles Day, held on a date made up of auspicious number ones, has evolved into an online shopping bonanza for retailers (remember the guy who chose to declare his love by buying 99 new iPhones?). And Singles Day spending keeps going up and up: this year, Chinese consumers spent a record-breaking 57.1 billion yuan (US $9.3 billion) with Alibaba Group in 24 hours.

Not everyone was happy with their purchases, though, as disgruntled shoppers took to social networking sites to post sad selfies of clothes that weren’t quite as fabulous as they were expecting.

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