Many are assuming this is a backlash against trendy kirakira names, but is that really the case?
Kirakira names
Around the beginning of July in Japan, you’ll start to see shops, stations, streets, and homes being decorated for the Tanabata festival (in English often referred to as the Star Festival), which happens on the seventh of July (or, depending on who you ask, the around the seventh of August)each year. Most typically you’ll find large branches of bamboo leaves, called sasa, hung with colorful origami decorations, and wishes written on strips of paper by people hopeful that they will be granted when star-crossed lovers Altair and Vega meet.
Generally you’ll find typical wishes for happiness, good health, getting into a good school or finding a good job… At times, you’ll also see some witty ones that will give you a good chuckle. Or, you know, ones that invoke pity for the wisher whose parents named them Elmo.
As much as politicians try to prevent them and doctors disapprove of them, kirakira Japanese names, the kinds that hold double meanings or are just plain hard to read, are apparently still on the rise. A recent survey of kids in their teens and early twenties showed that now more than 40 percent of students know someone at their school with an obscure reading for their name.
Reading name kanji is already a difficult task. A single symbol can have up to a dozen different readings, and while some are more common than others, there’s always a bit of guesswork that goes into deciphering the pronunciation of someone’s name. It’s bad enough when two people have names with the same symbols and entirely different readings. Imagine the frustration that teachers must face when a new student’s name is pronounced in a way that doesn’t even sound Japanese!
There’s a difference between naming your kid something “international” and making your kid’s name a nuisance. See if you can understand the reason behind the reading of some of these kirakira names.




A look back on 40 years of Japanese schools banning stuff
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Family Mart releases huge range of cute sweets for Cat Day in Japan
Studio Ghibli releases cute new blanket socks for winter
Studio Ghibli hair accessories keep your style tidy with help from Kiki, Moro, Calcifer, and more
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Nintendo brightens the life of a Game Boy-loving 95-year-old Japanese grandmother
Randy’s Donuts opens first-ever branch in Japan, brings L.A.’s donuts to Tokyo【Photos】
Totoro and Kiki star in new Ghibli stationery collection
Studio Ghibli releases new “komorebi” plush toys to brighten your days
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Nintendo brightens the life of a Game Boy-loving 95-year-old Japanese grandmother
Randy’s Donuts opens first-ever branch in Japan, brings L.A.’s donuts to Tokyo【Photos】
Totoro and Kiki star in new Ghibli stationery collection
Studio Ghibli releases new “komorebi” plush toys to brighten your days
Naruto jerseys coming to Major Leage Baseball theme nights, Hello Kitty to take over a field
Muji Hotel Ginza: New accommodation in Tokyo takes Japanese minimalism to the next level
We try out Nissin’s new Cup Noodle Broth Hardening Powder to see if it really works
Japan’s wildest Seijinshiki Coming-of-Age ceremony celebrates new adults in Kitakyushu 【Photos】
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Studio Ghibli anime stamps help seal your love for popular movie characters
See the world through a new lens while wearing a pair of Studio Ghibli-inspired eyeglasses
“Denki Anma”: The Japanese traditional torment that you’ll be glad stays in Japan