Kitty-chan
Our reporter also spotlights some of her favorites from across the kawaii eras of Hello Kitty, whose 50th anniversary celebration is next year.
Hello Kitty is one of Japan’s greatest cultural exports and one of the world’s most famous cats despite being both a) fictional and b) not quite a cat. But now, the pinnacle of Kitty-chan merchandise has been reached. We don’t need to buy any more cute pens or candy or even any toy money.
What is the Hello Kitty merchandise to end all Hello Kitty merchandise? Nothing less than a Hello Kitty diving suit.
Just about everyone knows Hello Kitty. The Japanese born cat of Sanrio, with her simple expression and cute little bow, has reached the far corners of the world. Hello Kitty, known as Kitty-chan in Japan, has made appearances on lunch boxes, debit cards, $5,000 necklaces, electric guitars, and even airplanes.
The expressionless white cat’s overwhelming popularity has spread throughout the world, prompting the creation of the Hello Kitty Cafe franchise in South Korea with locations in Seoul, Incheon, and Sinchon. One of our reporters, enamored by the cuteness that Japan’s most famous cat exudes, decided to pay a visit to Hello Kitty Cafe’s Seoul location.
MOST POPULAR
Now
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese kindness restores our faith in humanity after a highway bus accident in Tokyo
Fatal stabbing at Pokémon Center in Tokyo reignites concern over rising stalking cases in Japan
Final Fantasy invites you to adventure in Fukushima with Fukushima Fantasy Chocobo fun[Video]
Japan’s ministry of economy reminds us to “use sound judgment” before buying toilet paper
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Weekly
- Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]- Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Monthly
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo- Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino- Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Cherry blossoms begin blooming in Japan with record-early starts for sakura season- 7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
RECOMMENDED STORIES
Fatal stabbing at Pokémon Center in Tokyo reignites concern over rising stalking cases in Japan
Final Fantasy invites you to adventure in Fukushima with Fukushima Fantasy Chocobo fun[Video]
Japan’s ministry of economy reminds us to “use sound judgment” before buying toilet paper
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Public restrooms in Osaka to get in-stall video screens with ads
Ghibli Museum building becomes a cuddly cushion
10 things you probably didn’t know about Pearl Harbor
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Deer are appearing in Osaka City, may have wandered there from Nara[Video]
Japanese kids’ show a big hit overseas for strangely moving Rube Goldberg machine story【Video】
One of Tokyo’s most useful subway lines for travelers is about to get more convenient
-
