Tohoku tsunami survivor’s $12K camera: heart-felt gift or PR stunt?

Three years ago, Japan’s northeastern region was devastated by a triple disaster of a Magnitude 9.0 earthquake, an ensuing tsunami that wiped away whole towns and caused the meltdown of a nuclear power plant. Affected deeply by the tragedy, Japan has since rallied together as a country to support those who lost loved ones, livelihoods and homes.

Last week, as a part of remembering the three years that have passed since the disaster, famed German camera maker Leica gave a high-end camera worth 1,200,000 yen (US$12,000) to a high school student whose community was devastated by the tsunami. Initially touched by the show of support, Japanese netizens began a heated conversation online about whether the very generous gift was a heart-felt present or just a PR stunt for the well-known camera maker.

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