With its classic, minimalist style and unbranded goods, Muji is a popular and enduring brand. And whereas its international stores tend to mainly sell household goods and furniture, Muji in Japan has dipped its toe in a wide range of sectors, from show houses to cafés to a Muji car.
While Muji’s Lucky Bags always sell out, the store also sells this Fortune Can for, appropriately, 2,015 yen (around US$17)! As well as a 2,015-yen gift card – that’s right, every can contains a gift card that’s the same value as the retail price of the can! – each one also contains a traditional Japanese ornament from the Tōhoku, Kansai or Chūgoku regions.
Well, when our Japanese reporter Sachi Ojiya heard about that, he rushed down to Muji and bought not one but three Lucky Cans! This is his report.
Station of despair: What to do if you get stuck at the end of Tokyo’s Chuo Rapid Line
This downtown Tokyo cafe is like a time machine that takes you back 50 years into the past
Japanese government will check and judge new baby name pronunciations, presents guidelines
Totoro towels gently glow in the dark to set the Ghibli nighttime mood in your home【Photos】
Makers of Dassai to brew sake in space and sell 100 milliliters for 100 million yen
World’s first real ramen in a can now available at Japanese vending machines
Shakey’s is back! All-you-can-eat pizza chain returns to downtown Tokyo’s Shinjuku
Japanese company develops classy heavy metal band frames for glasses
Cup Noodle sells new squid fork with its instant ramen
Which Japanese convenience store has the best plain onigiri rice balls?
One of Japan’s rarest sweets is a sell-out hit that looks and tastes like frost
Studio Ghibli showcases traditional craftsmanship with new wallet range
Mysterious light-up rainy night-sound Totoro figure doesn’t actually show a scene from the anime
Major Japanese city is abolishing extracurricular activities at all of its middle schools
Over 800 Studio Ghibli anime world paintings compiled in beautiful new hardcover art book【Pics】
Spirited Away and Princess Mononoke plushies show a softer side of formidable Ghibli characters
Studio Ghibli tea blends contain ingredients inspired by My Neighbour Totoro
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Uniqlo announces first-ever collaboration with horror manga master Junji Ito【Photos】
J-pop mega star Ado reveals she’s been living in the U.S., may not understand language acquisition
Starbucks Japan is calling it quits with paper straws
Studio Ghibli releases new range of cardigans for anime fans
Japan’s most popular castle raising ticket prices by up to 200 percent for non-local tourists
Furikake rice seasoning sales are soaring, which is bad news for Japan as a whole
Studio Ghibli heroine cardigans give you warmth and strength to face everyday challenges
Eight unforgettable hot springs, as recommended by Japan’s “Professor Bath”
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
[Deleted] Article written for April Fool’s Day 2018
Japanese government to make first change to romanization spelling rules since the 1950s
Foreigner’s request for help in Tokyo makes us sad for the state of society
Japanese convenience store Family Mart announces abolishment of eat-in spaces
Life-size vibrating Legend of Zelda Master Sword for sale from Nintendo【Photos】
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Studio Ghibli releases free-download board game — Here’s how to play it without reading Japanese
World’s first real ramen in a can now available at Japanese vending machines
Shakey’s is back! All-you-can-eat pizza chain returns to downtown Tokyo’s Shinjuku
Japanese company develops classy heavy metal band frames for glasses
Cup Noodle sells new squid fork with its instant ramen
Which Japanese convenience store has the best plain onigiri rice balls?
Shimonoseki’s Koreantown isn’t like Tokyo’s or Osaka’s, but it has a retro atmosphere all its own
The best Christmas Market in Japan? Yokohama event is top choice for travellers
We taste makunouchi bento at four Japanese convenience store chains【Taste comparison】
Starbucks Japan reveals new holiday goods for the 2024 festive season
Japan is changing its yen bills soon, so beware of scam artists, government warns
The results are in! One Piece World Top 100 characters chosen in global poll
Man claiming to be Russian who swam to Japan seeking asylum appears in Hokkaido town
Android app allegedly allows users to find and hire muscle to beat up whomever they want