Teaming up with the South Korean ad agency Innored, popular outdoor brand The North Face set out to promote their slogan, “Never Stop Exploring,” by challenging unwitting customers to prove that they are worthy of the pricey goods that they were trying on.
Based on their expressions of confusion, shock and utter fear, none of these customers were planning on being especially adventurous that day, but as the floor opened up beneath them and a selection of The North Face goods was dangled before their eyes as they clung to the wall, they soon found their inner adventurer.
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