“RAAA”: The most appropriate name for a habanero pepper-flavored 34 percent alcohol drink

Hombo Shuzo is a prestigious distiller founded in 1872 in Kagoshima Prefecture, the birthplace of one of Japan’s most beloved drinks: shochu. The company had won several medals at last year’s International Wine and Spirit Competition including a gold medal for their exquisitely smooth one-year-old Arawaza Sakurajima.

And to celebrate, this distinguished group has released perhaps their classiest drink to date. It’s an imo shochu (sweet potato shochu) with a thick bouquet of one of the world’s spiciest peppers, the habanero, and it’s name is Satsuma No Haoh RAAA.

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