DyDo is offering Japan’s first “reverse” vending machine of drinks for a very limited time

New vending machine prioritizes nutritional information over product packaging.

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7-Eleven’s reverse-colored watermelon popsicle might be the crazy snack we all need this summer

Turns out that the old switcheroo is also a good way to beat the summer heat.

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Simon Boulsson’s “Tokyo Reverse” is backwards, gorgeous 【Video】

In the age of affordable digital cameras and programs that can make even photos and footage taken by a team of cavorting chimps look artistic and cool, footage of popular destinations like Tokyo are ten-a-penny online. But this video from Simon Boulsson is not just noteworthy by stop-and-gawp-worthy.

Titled “TOKYO REVERSE”, the video is set to a pumping soundtrack and takes us on a brief tour of some of the capital city’s most famous spots. The views are of course stunning, but as its title suggests there’s even more to the video than that.

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