Are blue foods as cool as the color implies? We try blue curry, ramen, and beer

Under normal circumstances, Japanese people have an open aversion to unnaturally colored foods, especially blue. This is true even of sports drinks and birthday cakes. Without even addressing the never-ending debates over artificial food colorings and health, something about the color blue appears unappetizing to their taste buds.

However, in the overwhelming heat of summer, the color blue also carries with it the connotation of something cool and calm. Could the implicative promise of a refreshing counter to the summer sun override this instinctual revulsion against imbibing something blue? After hearing about a certain Thai food restaurant that serves bright blue dishes, we decided to send one of our more adventurous culinary reporters to check it out.

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