We all know that tomato juice with its frosty phlegm-like consistency can really bring down the best of days. Even the much needed boost it received as a diet fad appears to be quickly waning due to its general crappiness.
Now, researchers on the dime of beverage companies Asahi and Kagome have discovered that it can also bust up anyone’s party by reversing the effects of alcohol.
According to the study, subjects were examined drinking 100mL of alcohol chased with 480mL of tomato juice. Then they repeated the experiment with a chaser of 480mL of water on the same people.
They found that when chasing with tomato juice the blood alcohol levels became 3 times lower than with the water. On top of that, the test subject became completely sober 50 minutes faster with the tomato juice than the water.
A similar test was conducted using rats who were fed both water and a water with highly dissolved elements of tomato juice, because apparently even rats hate that red pulpy mess. The results confirmed what they previously thought.
The researchers conclude that drinking tomato juice triggers enzymes in your liver on top of the ones normally activated when you drink. In layman’s terms, whenever something bad goes into your body like booze or pills, your liver sends out the little things to bust some heads throughout your body and clean shop.
However, when tomato juice, the most unholy of substances, is consumed your liver goes into overdrive. This process inadvertently also clears up the fun intoxicants, in their furor to get at the tomato juice.
This is good news for anyone who needs to end the party quickly, but this research leaves me with a grimy feeling not unlike the one after drinking a glass of tomato juice. First, this scientific breakthrough is suspiciously convenient for Asahi and Kagome who together are currently selling Tomate, a line of alcoholic carbonated tomato drinks.
Second, this report was done comparing tomato juice with water. Sure, water is a good baseline to test something, but wouldn’t any other drink in the world (outside of more alcohol) help to speed up sobriety more than water?
This assumption is based on the fact that other drinks have various vitamins, minerals, sugars, and whatnot whereas water is just plain water. A better study would pit tomato juice against some stalwart cures like black coffee, Gatorade, or milk.
Source: Mainichi (Japanese)

Tomato Juice Fad Dead at 6 months
Carbonated tomato juice makes a reappearance in stores across Japan
Toma Toma Sparkling: Taste-testing the tomato juice that will give you a hangover
Japanese Shoppers Buying Tomato Juice Like There’s No Tomorrow, Or Like There’s A Fat Tomorrow
This eye-catching tomato juice is golden — literally!
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Tokyo cops arrest foreigner for suspected visa violation, don’t know what new residence cards look like
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese theme park adding Immersive Death Game with a “bomb collar” you have to wear
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
TKG Debate: What’s the best way to eat Japan’s beloved raw egg comfort dish?
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
The adorable, delicious joy of the Totoro cream puff gift box[Taste test]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
“Phantom Egg Shop” opens in Japan, with a dozen rare Japanese varieties
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New in time for summer: Sparkling tomato booze!
So what does Japan’s new Lawson Tomato Latte drink taste like? We tried it out!
BuzzFeed’s image of post-beer ramen in Japan is soberingly off base【Video】
Can’t finish all your sake? Try bathing in it for healthy, younger-looking skin!
We investigate which conveyor belt sushi restaurant is best for drinking alone, drowning regrets
Expansive Cowboy Bebop Collab Café Open