The electric pokémon reveals his fondness for tomato sauce in this latest home-grown collaboration.

If there’s ever a time for Pokémon fans to be in Japan, it’s this summer. Not only do we have the amazing Pokémon Center Mega Tokyo store, filled to the brim with amazing merchandise, there’s also a new one on its way in July at the foot of Tokyo Skytree. And now fans after something a little more exclusive can try their luck at winning a limited-edition ketchup Pikachu, thanks to a follow-up to last year’s collaboration with Kagome!

▼ One of the top prizes, with 500 to be won, is a 70-centimetre (28-inch) long body pillow featuring a snoozing Pikachu atop a ketchup bottle.

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To enter the competition, customers will need to send two barcodes from specially marked Kagome brand ketchup or sauce products to the competition address between 1 July and 31 August. While the body pillow and backpack are the two top prizes, with 500 each to be given away, entrants will also be in the running to win one of 2,000 plastic “leisure sheets”, or picnic mats, featuring a cute yellow, white and red character design.

 ▼ Picnic with Pikachu!

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The Pikachu backpack measures 40 centimetres (15.8 inches) by 25 centimetres (9.8 inches), and features the smiling yellow character clutching a bottle of ketchup, carefully positioned to match his round, red cheeks.

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The official campaign website also includes some handy recipes so anyone can create cute Pokémon-themed meals at home. Even if you’re unable to make it to Japan to enter the competition, with tips on how to create a Pikachu-shaped omelette or even an edible Poké Ball, we’re all winners thanks to this collaboration!

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Source, Images: PRTimes