
The electric pokémon reveals his fondness for tomato sauce in this latest home-grown collaboration.
If there’s ever a time for Pokémon fans to be in Japan, it’s this summer. Not only do we have the amazing Pokémon Center Mega Tokyo store, filled to the brim with amazing merchandise, there’s also a new one on its way in July at the foot of Tokyo Skytree. And now fans after something a little more exclusive can try their luck at winning a limited-edition ketchup Pikachu, thanks to a follow-up to last year’s collaboration with Kagome!
▼ One of the top prizes, with 500 to be won, is a 70-centimetre (28-inch) long body pillow featuring a snoozing Pikachu atop a ketchup bottle.
To enter the competition, customers will need to send two barcodes from specially marked Kagome brand ketchup or sauce products to the competition address between 1 July and 31 August. While the body pillow and backpack are the two top prizes, with 500 each to be given away, entrants will also be in the running to win one of 2,000 plastic “leisure sheets”, or picnic mats, featuring a cute yellow, white and red character design.
▼ Picnic with Pikachu!
The Pikachu backpack measures 40 centimetres (15.8 inches) by 25 centimetres (9.8 inches), and features the smiling yellow character clutching a bottle of ketchup, carefully positioned to match his round, red cheeks.
The official campaign website also includes some handy recipes so anyone can create cute Pokémon-themed meals at home. Even if you’re unable to make it to Japan to enter the competition, with tips on how to create a Pikachu-shaped omelette or even an edible Poké Ball, we’re all winners thanks to this collaboration!
Source, Images: PRTimes





New Pikachu plushie cozies up inside ketchup bottle, looks so cute that we could eat him right up
Gotta catsup ‘em all! Japanese condiment maker giving away exclusive Pikachus this summer
Put your smartphone to bed in a cute Pikachu futon
Heinz Japan finds its perfect pitchman: Pokémon’s Pikachu!
New sleeping bag Pikachu plush toys coming to game centres in Japan this May
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
New Totoro carabiner pouches are ready to clip/tag along with you on all your adventures[Photos]
New Uniqlo x Pokémon collection coming to Japan this month!
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Tokyo’s super-secret-location sushi restaurant has a stand-up sister shop that’s open to all
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Tokyo’s busiest commuter line slowing things down with special one-lap Yamanote sightseeing train
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Pokémon hot spring footbath opening in Japan this spring
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Tinder just opened a convenience store in Japan, aimed at adults only
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Announcing the winners of the RocketNews24 Pikachu ramen giveaway contest!
Pikachu and Mew have got your back with new Pokémon backpacks that have to be caught, not bought
New soft and huggable Pikachu tail-pillow is every Pokémon fan’s dream come true
Pikachu and Kyoto candy maker team up for confectionary collaboration centuries in the making
New Pikachu-in-Pokémon-sleeping-bag plushies will keep fans’ hearts warm all winter long
Casio Baby-G teams up with Pokémon for special, limited-edition, anniversary Pikachu watch
Do you have, literally, a minute? Then you can learn to make this super-easy Pikachu omelet!【Vid】
New inflatable Pikachu is cute enough for kids, strong enough for adults【Photos】
Luxury brand Longchamp announces electrifying new line of Pokémon bags
Pikachu makes vocalist debut with brand-new “Pikachu’s Song” 【Video】
Zzz…zzz…pika…pika – The Pikachu bed is here!
Pikachu’s chunky original design is back as a plus-sized plushie【Photos】
Now you can set up your very own Secret Base with new Pokémon camping supplies
Sleeping Bag Pikachu wants to snuggle up with you under the stars on your next camping trip
Pokémon Sleep x Family Mart collaboration brings us new drinks and goods for a limited time