
Animal Crossing: New Leaf, or Tobidase Dōbutsu no Mori as it’s known here in Japan, has officially become Japan’s most wanted videogame, but not simply because of high sales figures.
The game, which allows you to customize and decorate your home or otherwise while away hours at a time exploring a town populated with cute anthropomorphic animals, has been literally impossible to get hold of since the end of November, with staff in electronics stores across Japan simply shrugging their shoulders when asked when they’re expecting to receive new stock.
Despite incredible demand for the title, with the problem “unlikely to be fixed any time soon,” president of Nintendo Japan Satoru Iwata took to the stage this week to apologise to consumers in an official statement punctuated with plenty of long, deep bows and, for the briefest of moments, an expression of absolute terror.
According to Mr. Iwata, the cause of the shortage is not just the unexpectedly high sales of the game at launch, but the actual game cards that the software ships on. Although at first glance they may look like ordinary 3DS game cards, the latest Animal Crossing title is said to ship on a special “SLC-NAND” game card that speeds up data read/write process, helping the game run more smoothly.
▼Mr. Iwata apologizes for the software shortage
After giving a long, deep bow, Nintendo’s company president explains that, since it takes a long time to manufacture the special game cards “the problem won’t be resolved any time soon,” and that people will simply have to be patient. Why do we have the feeling that someone in the company will be getting fired over this?
The full apology video, complete with the president’s fretful Frodo face around 36 seconds in, is currently viewable on Nintendo’s dedicated Animal Crossing website, with a special “message regarding shortages” now a permanent feature on the title page.
“Despite placing an order for the special game cards months in advance, their production takes time,” Iwata explains, “and after sales of Animal Crossing far exceeded our original estimations, we find ourselves in the situation where demand is outstripping supply. I sincerely apologise for any inconvenience this may cause, and assure you that we aim to rectify the situation as soon as possible.”
Well that’s all well and good, Mr. Iwata, but in the meantime what about all of those children harassing their parents for a copy of the game this Christmas? And how am I supposed to fill the time I hoped to dedicate to planting flowers and making my virtual home beautiful? Clean my real apartment and do some laundry!? Not a chance.



Nintendo Reveals New Pokémon Game for 3DS: Pokémon X and Y
With 3DS repair service ending, Nintendo once again shows its god-tier customer service【Photos】
Coronavirus outbreak delays Nintendo Switch Animal Crossing console production, orders
Nintendo eShop closing for 3DS, Wii U next year — Here’s something you might want to do right now
Japanese fans swept away by Nintendo’s gorgeous new “Animal Crossing: New Horizons” Switch model
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Beautiful summertime goshuin seal stamps are back to grace your temple-visiting record book
We try a delicious hidden gem in Fukuoka, unknown to even Japanese people
Japanese thug wear from Birth Japan perfect for those breaking bad next year
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
Japanese schoolgirls’ hemlines are still up, but socklines are way down
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Were we dumb to buy as many Animal Crossing amiibo cards as Nintendo would let us? Let’s find out
Watch the touching animated tribute to late Nintendo president Satoru Iwata【Video】
Animal Crossing’s Isabelle confirmed for Smash Brothers Ultimate, fan reactions confirmed loud
Elementary student asks Nintendo when the new Animal Crossing comes out, gets a letter in reply
I live in Animal Crossing – Get the music from Nintendo’s cutest village sim in your browser
Dragon Ball Fusions game’s Nintendo 3DS bundle, 1st print bonuses unveiled
Buying and selling Animal Crossing Villagers violates the game’s Terms of Use, Nintendo says
New Nintendo 3DS system headed west in February
Fan shows Nintendo Animal Crossing characters will always remember you in heartwarming screen cap
Nintendo aims for 3D animation of its characters to enter film business
The original Pokémon games are coming to Nintendo’s 3DS Virtual Console early next year!
Nintendo unveils two new limited-edition Pokémon 3DS units, and true fans will want both 【Photos】
How to make your kids hate video games using Animal Crossing
Japanese politician scraps plan to use Animal Crossing for political campaign tour
Animal Crossing crosses over with Godiva Japan for extra-sweet sets of Valentine’s chocolates
Man’s Wife Becomes Addicted to New Animal Crossing, Turns to Yahoo Answers for Help, Actually Gets Help
Leave a Reply