Back in my day, kids used to put little plastic beads on their bicycle wheel spokes to make them “flashy.” Now it looks as if these kids grew up and got training in optics.
Plastic beads have been replaced with synchronized LED lights which generate colorful animations as an ordinary bike wheel spins away. Not only that, you will be able to create your own animation to be displayed on your computer and upload it to your bike with ANIPOV when it goes on sale at the end of January 2013.
The base package which sells for 18,900 yen (US$220) consists of two LED units, a positioning magnet, and animation software. The “positioning magnet” attaches to the wheel frame so that the lights know which way is up. This allows stable picture for the viewer while the wheel spins.
Each LED unit consists of a row of 32 full color LED lights on each side (64 total). While using one LED unit is theoretically possible it would throw the wheel balance way off. Using two units provides a smoother animation and keeps the wheel balanced.
You can add extra LED units as well for an even more natural image. Additional units are sold for 9,800 yen (US$114) each.
Using the software included and connecting the LED units via USB you can create an upload your own animations up to 150 frames. Here’s a video demonstration, but notice how it’s a little hard to capture the effect on photo and film. Once the camera man changes the filming speed it becomes more clear.
That’s because the name ANIPOV is a combination of “animation” and “persistence of vision” which is the fundamental optical theory behind animation, film, and television. Persistance of vision theorizes that the eyes have a “memory” and if the image can change faster than this memory then it appears to move.
The LED units run on three AA batteries and are determined not rain or flood resistant by the makers, who also specify that they work on standard 26 inch wheels. The lights will be distributed by Trump Co. and were developed by Sun & Moon Laboratory with the assistance of BitTradeOne.
Aside from being stylish, these lights can improve safety by making you more visible to cars. While this makes it safer for cyclists, I’d have to think more cars will be driving into lampposts while staring at these wheels.
Source: ANIPOV, Sun & Moon Labs via Akiba PC Hotline (Japanese)
Video: YouTube – mikekoma



Jazz up your anime figure collection shelf with these cool, rotating, light-up display cases
Makoto Shinkai’s new anime, Your Name, is a battle between the heart and the head【SoraReview】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Schoolkids learn life skills through shopping field trips at street markets in Kochi Prefecture
How to take your home ramen to the next level by making your own chashu pork in a frying pan
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Man bites woman at cherry blossom park in Japan, dies shortly after
That awkward moment when anime becomes reality
Which Gundam is the favorite for fans in different countries? Gundam election announces results
Final Fantasy’s Yoshitaka Amano illustrates exclusive Japan-only Magic: The Gathering card
The 5 best Japanese bento to buy at Kyoto Station
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says