
In a survey carried out late last year, Japan’s Shonan Beauty Clinic asked 1,400 Japanese men and women what their favourite words were. The results were remarkably wholesome.
If you ever wondered how Japanese people truly think, or thought for a second that the stern expressions worn on busy commuter trains each morning were accurate representations of passengers’ inner feelings, you were way off the mark.
The survey was carried out between December 22-24, 2013, with people from all over the country aged 15-77 asked to give their favourite word in the Japanese language.
While we’d definitely agree that Japan is a great place to live and that its people are, on the whole, very positive, we can’t help but wonder whether those who took part in this survey were feeling unusually chipper that day or simply aiming to please, since there isn’t a negative or childishly rude word among them.
Here are the top 10 results, complete with their English counterparts:
1. ありがとう arigatou thank you (76 votes)
2. 努力 doryoku exertion/great effort (74 votes)
3. 愛 ai love (72 votes)
4. 思いやり omoiyari consideration (55 votes)
5. 前向き maemuki looking forward (33 votes)
6. 一期一会 ichigo ichie once in a lifetime opportunity (32 votes)
7. 笑い・笑顔 warai/egao laugh/smiling face (18 votes)
8. 健康 kenkou health (16 votes)
9. 平和 heiwa peace (13 votes)
10. なんとかなる nantoka ni naru “We’ll get by some way or other.” (12 votes)
Perhaps I’m just being cynical here. Perhaps, as I sit in my candle-lit drawingroom, stabbing at the keys on my vintage typewriter and yelling at local children for playing too close to my wrought iron gates, the rest of the world is all sunshine, smiles and free refills. Or perhaps the folks at the clinic who conducted this survey sought only to interview people who have personalities similar to Barbie from the Toy Story movies? Either way, this is by far the most wholesome set of “favourite words” that this writer has ever seen.
Japan, you bring warmth to my otherwise cold, unfeeling heart.
Do you have a particular Japanese word that you’re fond of? Let us know in the comments section below. I”ll start the ball rolling with “dekoboko”, which means “unevenness”, but is written using two of the greatest kanji ever conceived of: convex and concave 凸凹.
Source: Niconico News via 俺的ゲーム速報
Title image: Shutterstock


18 Japanese words understood around the world
Top 10 most irritating Japanese borrowed words – Part 2 (The people’s top 10)
Hungry and on the go? Top 10 ranking of ekiben at Tokyo’s Shinagawa Station
Top 10 most irritating Japanese borrowed words
Is the Japanese Word for “Thank You” Losing Its Meaning?
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Studio Ghibli adds new My Neighbour Totoro 2026 Corn Gift to its anime store for Mother’s Day
New cafe in trendy Tokyo neighborhood is staffed by grannies and grandpas with average age of 73
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Is Daiso’s microwave Japanese rolled omelet maker worth your time and money? [Taste test]
Does this video about an abandoned dog leave you wiping your eyes or shaking your fist?
Japan now has stricter requirements for foreigners applying for citizenship
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Top 10 English vocabulary words for 2015 according to users of Japanese online dictionary Weblio
Singing Love Songs to Angels? No Tomorrow for Us? More movies that got weird Japanese titles
W.T.F. Japan: Top 5 offensive Japanese insults【Weird Top Five】
Top 10 ranking of Weekly Shonen Jump’s most beautiful male characters revealed
Japanese survey reveals the top 10 most popular ice creams in Japan
10 things Japan gets awesomely right