The free hug boom that swept the world nearly a decade ago also made it to Japan. Though only on shaky legs, it seems.
In case you don’t remember or somehow missed it, the idea was that people would stand around in public areas holding signs that read, simply enough, “Free Hugs.” If interested, anyone was welcome to step forward for a warm embrace. Ostensibly, it was an attempt to spread love and peace, and it did seem to bring a lot of smiles to a lot of people. Overall, a net positive.
Though the movement seems mostly to have quieted, one Japanese writer in Tokyo has described his recent experience meeting some Japanese Free-Huggers.
The writer starts by positing that the general unwillingness of Japanese people to engage in physical contact is one barrier to wide-spread free-huggery in Japan. (Particularly with unknown people.) Obviously, many people all over the world are hesitant to let an loitering stranger embrace them, but that tendency certainly seems far stronger in Japan.
The writer notes that when randomly coming across some Japanese Free-Huggers, he felt nervous, but decided he couldn’t let the chance pass him by. “There was no resistance when I went to hug them, but it was difficult to stand the embarrassment of being stared at by passing pedestrians,” he explained.
Afterwards, the writer asked the Free-Huggers to explain their goals, to which he got the answer “because we want to feel warmth.” They further explained that their free hugging started in Tokyo shortly after the 2011 Tohouku earthquake and resulting tsunami, and that it was particularly popular during the Christmas period. During the year-end holidays, they found that people tended to be in higher spirits and more receptive to the random embrace. (Not so much on dreary weekdays where business people are scurrying from home to work to home.)
Another issue is that of the signs. “Free Hugs” written in English probably isn’t going to garner you much participation, even in Tokyo. The idea was difficult enough for native speakers to understand. Apparently some Japanese Free Huggers have started to rewrite the signs in Japanese… though there’s also the issue of “free.” The author suggested that many people in Japan would regard “free” with suspicion and wonder what the hugger really wanted.
Despite the issues highlighted by the author of the piece, there have been a number of Free Hug events throughout Japan. Maybe Free Hugging isn’t quite as scary to Japanese people as it might seem? Here’s one good example: after a bit digging online, we found out that a local Kyushu TV show in Fukuoka had organized a free hug “event” of its very own. They got such a good response that they had follow ups in subsequent years.
Here’s a video of their first attempt in 2010.
Huh. We can’t stop smiling now…
Source: Byoukan Sunday, YouTube

South Korean student in Japan hopes to improve international relations with free hugs【Video】
Japanese man extends heart, covers eyes for blindfolded free hug experiment in China 【Video】
How hard is it to get a hug if you’re feeling cold at the SoraNews24 office?【Experiment】
Hugging, “borrowing” Wi-Fi and 8 other things that can get you arrested in Singapore
Universal Studios Japan lifts ban on hugging, high-fiving mascots
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
7-Eleven Japan releases new “mix-and-drink” matcha latte… that comes with a risk of choking
7-Eleven’s new green tea rice ball and sweets are only available in Japan’s top tea-growing area
Japan now has “edible cat fur” for people who really love felines
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan Sets Guinness Record for Synchronized Mascot Dancing 【Video】
“Nurse Sticking Scissors in Her Mouth” and other photos from Japan’s craziest free image website
Man orders nothing but a free smile from McDonald’s Japan using Uber Eats
Foreigners buying from Japan get free stuff?! But not all buyers are impressed
Fancy a stylish Starbucks picnic sheet to go along with your order? You can get one free in Japan
Why doesn’t Japan like first-person shooters? Old characters and World War II, says Sega exec
Live your life hands-free and let these huge hands from Village Vanguard hold everything for you
How to get free healthcare in Japan without insurance
Japanese tourism poster with elderly man saying phrase for “I’ll have sex with you” puzzles Japan
McDonald’s Japan adds “free smiles” to delivery menu in celebration of McDelivery Day
Attendees to Expo 2025 hit record numbers despite record numbers of bugs
Tokyo subway bribes people with free noodles to get them to take earlier, non-rush hour trains
McDonald’s Japan to give new burgers away for free—provided you have the right name
Here’s a handy Japan cycling hack: pump up your tires for free at any police box
Very punny: president of Domino’s Pizza Japan offering one cheesy joke a day
We find, and try, the next step in pillow technology on Amazon Japan