With kids wanting to get their hands on tablets and smartphones rather than tops and jack-in-the-boxes, traditional toy makers are beginning to feel the heat. Although, it’s hard to imagine a perennial favorite like Lego go under, they aren’t taking any chances as indicated by a display at Sony Computer Science Labs in Tokyo during a recent open house.
The building block maker is partnering with the tech giant to implant some video game magic such as AI and DualShock control into their timeless colored cubes. But that’s not all. Sony Computer Science Labs are cooking up some wild stuff for the young and young at heart.
■ Lego and Sony
The Lego/Sony project is at this time only in the research phase. The aim is to modify Legos to make them more appealing to kids who are into video games. Together the companies are creating block-like sensors and motors that can be used in a variety of ways.
Although this sounds a lot like Lego Mindstorms, these blocks are preprogrammed with certain artificial intelligence. In the demonstration, one Lego toy is equipped with a camera that can track and follow another Lego toy which is controlled by a person holding a DualShock controller.
In addition “backgrounds” can be built with special levers that cause pieces to pop off automatically when triggered by an event. The total result is a video game played in the real world combined with the limitless customization that Lego has to offer.
■ Toy Drone
Sony is also working on a small drone helicopter that the user can control in virtual reality. Wearing a headset, the person can see what the drone sees through a mounted camera. Then by moving, the helicopter follows the same path in parallel.
It’s unsure how this could be used without people walking into walls or traffic, but it looks really cool.
■ Augmented Reality
Sony also looks to be improving AR with a program that can animate and distort real objects in real time. Buildings can be made to look like they’re made of rubber while having a space monkey climbing up the side.
As important as rubber buildings and space monkeys are, this technology could be used to give impressive and stylish visualizations of things. For example you could point your phone’s camera at a movie poster or DVD case and have it glow shiny and fresh or watch it melt into a rotten mess by linking it to reviews on Rotten Tomatoes. The open house also featured the “happy fridge” which refuses to open unless you smile at it. As we reported previously it’s intended to force people to smile on a regular which some say can make us more positive people.
It’s good to see the development of toys and cool stuff is continuing unabated. I can look forward to a future where I spy on my kids with my drone as they recreate the Scorched Earth mission from Call of Duty: MW3 in Lego and my wife takes Prozac so she can have a bologna sandwich. Yessir, It’s all coming together.
Source: psfk (English) via IroIro (Japanese)
Video: YouTube – networkworld

Sony’s new Xperia Z3 compact tablet boasts PlayStation 4 remote play, controller mount
PlayStation 4 impressions: An Xbox fan and a Sony lover go head to head
NBA star collaborates with Sony and Nike to create awesome PlayStation-themed basketball shoes
It’s a-me, a Lego! Nintendo and Lego to collaborate on a new project【Video】
Sony ends shipments of PlayStation TV in Japan
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
Japan named most sleep-deprived country for fourth year in a row, according to survey
The more you know Mario: The unusual Japanese names of Nintendo’s Super Mario characters
Studio Ghibli celebrates the magic of movie theaters with short video, Hayao Miyazaki illustration
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
Sanrio changes Hello Kitty lead designer for first time in 46 years
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Man bites woman at cherry blossom park in Japan, dies shortly after
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Sony Unveils its Vision for the Future of Video Games with PlayStation 4
Nintendo announces new Lego Luigi set, and Japan gets it first【Photos, video】
Pre-orders now open on Amazon for new, amped-up Lego and Super Mario collaboration!【Video】
If you want your kids to go to elite universities, give them Legos, Japanese study says
The Lego Super Mario set is way more awesome than it needs to be【Video】
You can drive this car with a PlayStation controller, meaning Gran Turismo is now real【Video】
Mini PlayStation game case capsule toys deliver big nostalgia in tiny packages【Photos】
Sony’s wearable air conditioners selling like cold cakes in heat-stricken Japan
Battleship Island: Five Reasons Why More Movie Villains Should Live Here